RESIT ASSIGNMENT

Programme Title BA/FdA Business Enterprise, Marketing Management Digital

Marketing
Module Title The External Business Environment
Module Code 1754
Assignment Title The External Business Environment
Level 4
Weighting 100%
Lecturers Sangeeta Ram, Paul Carless
W/C Hand Out Date
Due Date
Feedback Post Date
Assignment Format Report
Assignment Word Count 2000
Presentation Duration N/A
Module Learning i. Demonstrate an understanding of the key political,
Outcomes covered in economic, socio-cultural and technological factors
this assignment that characterise the globalised business
environment.
ii. Demonstrate an understanding of market entry
strategies for firms entering a foreign market.
iii. Demonstrate an understanding of the roles of the
global agents and organisations.

Submission Format e-Submission Individual

(include ATS key for
hard copy submission
ATS Code N/A

IF YOU ARE DOING THIS AS A RESIT THEN YOU ARE REQUIRED TO IMPROVE ON YOUR ORIGINAL
SUBMISSION – REFER TO THE FEEDBACK PROVIDED

ASSIGNMENT TASK
Produce a report which answers questions 1, 2 an d 3 below:

Question 1 – PEST FRAMEWORK

With reference to an emerging market of your choice, identify the key factors from the
external business environment that impact on an international business and its operations.

Question 2 – MODES OF ENTRY

International businesses operate by importing and exporting, foreign direct investment,
licensing or franchising with a foreign partner. Outline each of these modes of entry using
specific organisations of your choice. Evaluate the entry mode used by the organisation
with reference to the type of organisation and any macro environmental
factors that may influence the entry mode.

Question 3 – GLOBAL AGENTS AND ORGANISATIONS

Global agencies such as the World Trade Organisation, United Nations, World Bank and
the International Monetary Fund strongly influence international business. Explain the role
of any two of these organisations and the mechanisms, used by them, to achieve greater
economic coordination.

TASK GUIDANCE

For guidance on this assignment, please access the assignment vodcast which is
available through Canvas.

GENERAL ASSIGNMENT GUIDANCE

TEAMWORK AND ITS ASSESSMENT
Importance of Word Counts and
Presentation Timings
E-submission
Should this assignment require you to work as
part of a team, you will receive an individual
grade based upon your performance as well as
personalised feedback. The module leader will
explain how your individual grade and feedback
will be determined.
Assignment word counts and presentation
timings should always be observed. Ignoring a
word count increases significantly the risk of
your work losing marks because it lacked
structure, flow, focus and clarity. Timings must
be observed for assessed presentations for the
same reasons.
http://www.ucb.ac.uk/handbook/academic-
matters/assessment-issues.aspx

Cut-off date for late work http://www.ucb.ac.uk/handbook/academic-

matters/assessment-issues.aspx

Grading criteria http://www.ucb.ac.uk/handbook/academic-

matters/assessments-fairness-and-
marking.aspx

Plagiarism http://www.ucb.ac.uk/handbook/academic-
matters/plagiarism.aspx

Extenuating Circumstances http://www.ucb.ac.uk/handbook/academic-

matters/assessments-if-things-go-wrong.aspx

UCB Referencing Guide https://portal.ucb.ac.uk/#/asc/study-

skills/references
General Academic Guidance https://portal.ucb.ac.uk/#/asc