Entrepreneurship Project – Post Graduate Diploma in Management

AMITY GLOBAL INSTITUTE

Entrepreneurship Project
Post Graduate Diploma in Management

Year: 2020/21

08 Pages (including this page)

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 Entrepreneurship Project – Post Graduate Diploma in Management

INTRODUCTION TO THE MODULE

Introduction
Successful businesses compete through the identification of new opportunities before their
competitors and developing new products and business ventures at an early stage.
Managers today must be innovative in their thinking, their proposals and their actions. Ambitious
managers must be entrepreneurial and much research now indicates that organisational success can
be conceptualised as a series of transient competitive advantages, thus underlining the importance
of innovative thinking.
This module provides a critical approach to the application of entrepreneurial concepts in order to
help students to develop an innovative new venture in a sector of their choosing, resulting in a
'professional standard' approach to the analysis and strategic development of their chosen business
plan.

Overall aims for the module

To demonstrate and develop the knowledge, skills and attitudes of successful entrepreneurs
required in the evaluation of business opportunities and the planning of new ventures in the modern
complex business world.
To create and develop 'professional standard' New Venture proposals, embodying innovative
solutions and drawing upon key concepts covered in the module and prior skills and experiences.

Learning outcomes

On successful completion of the module students will be able to:

Knowledge and Understanding

a) Analyse the critical debates about the role of entrepreneurs and entrepreneurship in the
delivery of business innovation.
b) Evaluate the management efficacy of alternative approaches and tools in identifying, selecting
and managing emerging opportunities.
c) Demonstrate a critical understanding of the cultural, tactical and strategic challenges and issues
involved in developing a sustainable New Venture.

Subject - Specific Skills

d) Apply a critical- enterprising mindset and elements of entrepreneurial 'best-practice' to the task
of creating a New Venture proposal.
e) Provide a comprehensively researched and detailed analysis of emerging opportunities within a
specific business sector and show an awareness of the contrasting influences.
f) Write a 'commercial standard' business plan, justifying a New Venture proposal.

Key Skills
g) Collate, organise, critically evaluate and synthesise evidence and information from a variety of
sources including: academic articles, business reports and case studies.
h) Solve problems using complex concepts, appropriate tools and arguments leading to creative
solutions and innovative business approaches.
i) Engage confidently in academic and professional communication with others and report on
proposals in a clear, autonomous and competent manner.

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 Entrepreneurship Project – Post Graduate Diploma in Management

1. Assessment

Assessment 1:

Project 1 - Opportunity Analysis

This assessment comprises a 2000 word research report, identifying emerging business opportunities
in a sector of the student's choosing, followed by a critical analysis of the options culminating in
justified recommendations for New Venture creation. It is assessed on a range of appropriate criteria,
including: recognition of the importance of an entrepreneurial approach to the process of
opportunity spotting / management; breadth and currency of research sources; appropriate use of
analytical methods and frameworks; evidence of applied innovation; critical thinking, good scholarly
practice and presentation.

Assessment 2:

Project 2 - Business Plan

This assessment comprises a 3000 word business plan. It is a comprehensively researched proposal
for the formation of a New Venture, together with a clear strategy for growing the business in the
medium term. Assessment criteria will include: clarity of business objectives; proof of market;
management and operational detail; promotional and marketing planning; consideration of funding
requirements; justified financial costings and forecasts; explicit growth strategy; evidence of
innovation and entrepreneurial focus; presentation to a good commercial standard.

Part Type of assessment Word or time Mark Submission method Submission dates
limit
1 Project 1 - 2,000 words 40% 2 Hard Copies + 1
Opportunity Analysis Soft Copy in
CD/Thumb Drive

2 Project 2 - Business 3,000 words 60% 2 Hard Copies + 1

Plan Soft Copy in
CD/Thumb Drive

The assignment should be in case study format and written in a persuasive style that includes critical
analysis from relevant literature and research.

Marking scheme for: Written Assignment

The following should be covered Comments from marker Mark

awarded
Introduction 10/100
Is there a clear, well structured introduction.
Presentation: 25/100
 All relevant sections clearly used and in a
logical order
 Formatted appropriately using headings
and subheadings

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 Used Appropriate academic language

and key terms
Content : 25/100
 Has the purpose of the question been
explained?
 Has the topic been clearly defined
 Incorporated only relevant information
to the chosen topic
Critical analysis and academic supporting 25/100
evidence
 Has critical analysis been used
throughout the answer?
 Has a suitable range of appropriate
supporting academic evidence been used
and engaged with?
Summarised the contents and findings 15/100
 Has a clear summary of the information
and findings been presented?

All coursework assignments and other forms of assessment must be submitted by the published
deadline which is detailed above. It is your responsibility to know when work is due to be submitted
– ignorance of the deadline date will not be accepted as a reason for late or non-submission.

Any late work will NOT be accepted and a mark of zero will be awarded for the assessment task in
question.

You are requested to keep a copy of your work

2.0 Additional Information

2.1 Grading Scheme

Amity Global Institute uses the following grading scheme for its courses.

Grade Range of marks

Distinction 70%+
Merit 60% - 69%
Pass 40% - 59%
Fail 0% - 39%

Note: In case of multiple assessment types, the students’ marks (Grade/ Classification) will be
decided according to the aggregate weight age of the assessment types.

2.2 Progression criteria

Amity Global Institute courses are modular and there are no pre-requisite modules. Hence the
concept of ‘progression’ to the next level does not apply to the Amity Global Institute courses.
Students who have failed a module may choose to re-take the module. Hence, progression criteria
at Amity Global Institute is student progression to the next level of the programme or to the next
educational level.

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2.3 Award criteria

When the students have completed all the sufficient modules and amassed enough credits, they
graduate. All assessments are held every semester, and a student if fails can retake the assessment
without any difficulty or time lag.

2.4 Appeal Procedure

 Students who have not passed their modules may submit an appeal for review of results
using AGI-SS-FRM-020 Results Appeal Form through the Student Support Officer giving their
reasons.
 This appeal must be submitted within 1 week of the release of exam results.
 The Student Support Officer passes the Appeal Form to the Principal, who obtains the
response from the teacher/marker on the merit of the appeal.
 Principal then submits the appeals with the teacher’s response to the Examination Board for
decision.
 The Principal communicates the decisions of the Exam Board to the students of the outcome
of their appeal and the same is updated in the results in the Examination Register and the
student is issued with the revised Results Notification Letter. (subject to any changes in the
results)
 Amity Global Institute works within the following timelines for processing and release of the
final exam results and appeal results.
a) Release of final exam results – within 4 weeks after completion of the final paper of
the examination
b) Release of appeal results – within 4 weeks from the official date of release of the
exam results (or 3 weeks from the close of the appeal period)
 Amity Global Institute returns the examination scripts / assignments to students after 4
weeks or more from the official date of release of the examination results.
 A student whose appeal is unsuccessful may apply to Amity Global Institute to take a re-test
(also referred as re-sit) with payment of a re-test fee. This application must be submitted
within 1 week of the release of the appeal results. If the student fails the re-test, he must
either repeat the module in order to accumulate the required number of passed modules for
graduation.
 A student who chooses not to appeal may apply to Amity Global Institute to take a re-test,
with payment of a re-test fee, within 1 week of the release of the exam results.

2.5 Assessment Offences

As an academic community, we recognise that the principles of truth, honesty and mutual respect
are central to the pursuit of knowledge. Behaviour that undermines those principles weakens the
community, both individually and collectively, and diminishes our values. We are committed to
ensuring that every student and member of staff is made aware of the responsibilities s/he bears in
maintaining the highest standards of academic integrity and how those standards are protected.

You are reminded that any work that you submit must be your own. When you are preparing your
work for submission, it is important that you understand the various academic conventions that you
are expected to follow in order to make sure that you do not leave yourself open to accusations of
plagiarism (e.g. the correct use of referencing, citations, footnotes etc.) and that your work
maintains its academic integrity.

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Definitions of Assessment Offences

Plagiarism

Plagiarism is theft and occurs when you present someone else’s work, words, images, ideas, opinions
or discoveries, whether published or not, as your own. It is also when you take the artwork, images
or computer-generated work of others, without properly acknowledging where this is from or you
do this without their permission.

You can commit plagiarism in examinations, but it is most likely to happen in coursework,
assignments, portfolios, essays, dissertations and so on.

Examples of plagiarism include:

 directly copying from written work, physical work, performances, recorded work or images,
without saying where this is from;
 using information from the internet or electronic media (such as DVDs and CDs) which belongs
to someone else, and presenting it as your own;
 rewording someone else’s work, without referencing them; and
 handing in something for assessment which has been produced by another student or person.

It is important that you do not plagiarise – intentionally or unintentionally – because the work of
others and their ideas are their own. There are benefits to producing original ideas in terms of
awards, prizes, qualifications, reputation and so on. To use someone else’s work, words, images,
ideas or discoveries is a form of theft.

Collusion

Collusion is similar to plagiarism as it is an attempt to present another’s work as your own. In

plagiarism the original owner of the work is not aware you are using it, in collusion two or more
people may be involved in trying to produce one piece of work to benefit one individual, or
plagiarising another person’s work.

Examples of collusion include:

 agreeing with others to cheat;

 getting someone else to produce part or all of your work;
 copying the work of another person (with their permission);
 submitting work from essay banks;
 paying someone to produce work for you; and
 allowing another student to copy your own work.

Many parts of academic life need students to work together. Working as a team, as directed by your
tutor, and producing group work is not collusion. Collusion only happens if you produce joint work
to benefit of one or more person and try to deceive another (for example the assessor).

Cheating

Cheating is when someone aims to get unfair advantage over others.

Examples of cheating include:

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 taking unauthorised material into the examination room;

 inventing results (including experiments, research, interviews and observations);
 handing your own previously graded work back in;
 getting an examination paper before it is released;
 behaving in a way that means other students perform poorly;
 pretending to be another student; and
 trying to bribe members of staff or examiners.

Help to Avoid Assessment Offences

Most of our students are honest and want to avoid committing assessment offences. We have a
variety of resources, advice and guidance available to help make sure you can develop good
academic skills. We will make sure that we make available consistent statements about what we
expect. You will be able to do tutorials on being honest in your work from the library and other
support services and faculties.

You can get advice on how to use honestly the work of others in your own work from your lecturer
and personal tutor.

If you are not sure whether the way you are working meets our requirements, you should talk to
your personal tutor, module tutor or other member of academic staff. They will be able to help you
and tell you about other resources which will help you develop your academic skills.

Procedures for assessment offences

An assessment offence is the general term used to define cases where a student has tried to get
unfair academic advantage in an assessment for himself or herself or another student.

We will fully investigate all cases of suspected assessment offences. If we prove that you have
committed an assessment offence, an appropriate penalty will be imposed which, for the most
serious offences, includes expulsion from Amity Global Institute.

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Appendix 1. Re-Assessment Information

THIS INFORMATION ONLY APPLIES TO STUDENTS WHO ARE

UNSUCCESSFUL IN THEIR FIRST ATTEMPT
DRAFT VERSION – AWAITING EXAMINATION BOARD APPROVAL
Assessment will be confirmed before the re-assessment period

The assessment for this module consists of two forms of assessment. Submission dates are as
indicated.

If you are required to complete a re-sit assessment for this module, you are required to amend /
correct the mistakes of the first submission. Do not choose a different organisation.

Part Type of assessment Word or Mark Submission method Submission

time limit dates
1 Project 1 - 2,000 words 40% 2 Hard Copies + 1 Soft Copy TBA
Opportunity Analysis in CD/Thumb Drive

2 Project 2 - Business 3,000 words 60% 2 Hard Copies + 1 Soft Copy TBA
Plan in CD/Thumb Drive

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