THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA

COMMON COURSEWORK

SEMESTER II – FEBRUARY 2023

PROGRAMME: HOSPITALITY AND TOURISM MANAGEMENT

COURSE NAME: TOURISM AND HOSPITALITY SALES MARKETING

CODE: MRKT3604

YEAR GROUP: 3/4

DUE DATE: MARCH 2023

UNIT: THREE

ASSESSMENT TYPE: COURSEWORK II – GROUP WORK

INSTRUCTION: ANSWER ALL QUESTIONS

As a Marketing & Sales Consultant you are required to assess the status of recovery from
the impact of the pandemic on the Service Industry Environment and recommend
strategies to remain competitive in the Global Environment.

1. Define the term destination marketing. (2 marks)

2. Using THREE (3) points, evaluate the impact of tourism on Jamaica’s tourism economy in light
post-pandemic crisis. (Use newspaper articles, reputable online sources (statinja), etcetera to aid
your evaluation).
(15 marks)

2022/2023- Semester 2
Tourism and Hospitality Sales Marketing
3. Examine TWO (2) strategies using TWO (2) examples that any relevant tourism body (ies)
has/have used in order to help combat the effects of the virus on the Tourism and Hospitality
industry. (10 marks)

4. Suggest TWO (2) other strategies that you as a Tourism Practitioner could use to assist the
industry to completely recover from the post pandemic crises.
(10 marks)

5. Using THREE (3) points, justify the need for electronic marketing in Jamaica within the context
of post pandemic strategies. (15 marks)

Mark Scheme
Content (52 marks)
Referencing (APA, page number, etc.) (4 marks)
Grammar (3 marks)
Article(s) included (1 mark)
(Total 60 marks)

2022/2023- Semester 2
Tourism and Hospitality Sales Marketing