MTTM 006 Previous Year Question Papers by Ignouassignmentguru 2

Download More:- https://www.ignouassignmentguru.
com/papers
No. of Printed Pages : 2 MTM-6
MASTER'S IN TOURISM MANAGEMENT

Term-End Examination
OC
June, 2011
C
MTM-6 : MARKETING FOR TOURISM
MANAGERS
Time : 3 hours Maximum Marks : 100

Note : Attempt any five questions. All questions carry equal
marks.
1. Enumenate the basis for market segmentation with 20

suitable examples from tourism.
2. Discuss the methods of designing a marketing 20

organisation.
3. Enumerate the types of consumer Purchase 20

Decision Behaviour. Also discuss the stages in
the buyer decision process with examples from
tourism industry.
4. Define Tourism products. Enumerate the types 20

of Products available in the market with suitable
examples.
MTM-6 1 P.T.O.
Download More:- https://www.ignouassignmentguru.com/papers
5. Enumerate the elements of marketing mix in 20

service Marketing.
6. Discuss the commonly used Pricing Methods. 20

Explain with relevant examples from tourism
Industry.
7. Discuss the role of advertisement and publicity in 20

tourism promotion. Give suitable examples from
tourism in India.
8. Discuss the channels of distribution with relevant 20

examples from tourism industry.
9. Discuss the impact of Government control on 20

Product Designing.
10. Write short notes on any two of the following in

about 300 words : 10x2=20
(a) Branding in Tourism
(b) Personal Selling
(c) Product Life Cycle
MTM-6 2


No. of Printed Pages : 2 I MTM-6 I
MASTER OF ARTS
(TOURISM MANAGEMENT)
O
December, 2011

MANAGERS
Note : Attempt any five questions in about 600 words each.
1. What is product life cycle? ER-plain marketing mix 20

suitable for each stage of the product life cycle.
2. What are the branding decisions? Explain with 20

the help of examples from tourism industry.
3. Write short notes on any two in about 300 words

each : 10+10
(a) Marginal Cost Pricing
(b) Psychology Pricing
(c) Product Positioning and Price
4. What is management of sales force? What 20

methods are used for training of sales force?
P.T.O.
MTM-6 1

5. What do you understand by Demand Forecasting ? 20

Is it essential for marketing tourism products ?
6. Discuss the relationship between sales and 20

promotion with relevant examples.
7. Differentiate between any two : 10+10

(a) Advertising and Publicity
(b) Branding and Trade Mark
(c) Competition and Market condition
8. Discuss the various alternate channels of 20

distribution in marketing.
9. Define Product Diversification. What are its 20

types ? To what extent is it practiced in tourism ?
10. State the importance of consumer/ethical 20

behaviour for marketers. Discuss the factors
influencing consumer behaviour.
MTM-6 2

0 MASTER OF ARTS
oo
O
June, 2012

MANAGERS

Note : Answer any five questions in about 600 words each.
1. What are the various determinants of pricing ? 20

How would they affect the pricing of tour
package ?
2. Write short notes on any two in 300 words each :

(a) Social Marketing 10+10
(b) Training of sales personnel
(c) Demand forecasting
3. Define Marketing Organisation. How would you 20

design a marketing organisation ?
4. Discuss the significance of various alternate 20

channels of distribution. What are its areas of
application in tourism and travel industry ?
MTM-6 1 P.T.O.
5. Discuss the role of advertising in marketing. What 20

are the parameters for measuring effectiveness of
advertising ?
6. How would you plan a marketing mix ? Which of 20

the mix would you consider most crucial for a
travel agency ?
7. What role does communication play in promotion 20

of tourism ? List down some forms of
communication.
8. What do you understand by consumer 20

behaviour? Which model would you suggest to
study domestic tourist ?
9. Define market segmentation. Mention its various 20

techniques.
10. Define wholesaler. What role does he play in 20

promoting the tourism products ?
MTM-6 2

MASTER OF ARTS
1-r)
■.0 Term-End Examination
O
December, 2012

MANAGERS
Note : Attempt any five questions All questions carry equal

marks.
1. What do you mean by services and its 20

marketing ? Describe the unique characteristics
of services.
2. Define tourism products. Enumerate the types of 20

Indian Tourism Products available in the market
with suitable examples.
3. What is the difference between market 20

segmentation and product differentiation ?
Explain with specific examples.
4. Write an essay on product life cycle. Explain with 20

an example from Tourism Service Industry.
MTM-06 1 P.T.O.
5. Write a note on the following in about 300 words.

10+10
(a) Pricing Policy
(b) Marketing Organisation
6. How does communication influence the role of 20

promotion in marketing ?
7. Write an essay on the factors that influence 20

consumer behaviour.
8. Explain the nature and limitations of Cyber 20

Marketing.
9. What do you understand by "Globalization"? 20

How has the globalization effected the various
aspects of marketing of tourism product in India.
10. As a "Tour Operator" would you perceive 20

consumerism as a business ethic or a social
responsibility comment.
MTM-06 2
No. of Printed Pages : 2 MTM -06

MASTER OF ARTS
■
-• (TOURISM MANAGEMENT)
O June, 2013

MANAGERS
Time : 3 hours Maximum Marks 100
Note : Attempt any five questions. All questions carry equal

marks.
1. Discuss the various evolutionary stages of the 20

marketing concert. Mention its Characteristics.
2. What are the elements of Marketing Mix in service 20

marketing ? Discuss with examples.
3. Explain the Maslows Ilierarchy of needs with 20

examples.
4. Elaborate the different stages involved in the 20

buyer's decision process.
5. What do you mean by market segmentation ? 20

Discuss the various approaches for market
segmentation in tourism.
MTM-06 1 P.T.O.
6. What is cyber marketing ? How is it different from 20

conventional marketing ?
7. Write a short note on any two of the following :

(a) Pricing decisions 10+10=20
(b) Advertising and Sales Promotion
(c) Marketing Research
8. Write on essay on alternative channels of 20

distribution.
9. Mention the types of training you would provide 20

for salesman of a company selling tourism
products.
10. What do you understand by globalization ? How 20

has globalization effected the various aspects of
marketing tourism product in India.
MTM-06 2

MASTER OF ARTS
December, 2013

MANAGERS
Note : Attempt any five questions in about 600 words each.
All questions carry equal marks.
1. How does social marketing differ from Business 20

marketing in terms of objectives, approaches and
the applicability of the Marketing Mix ?
2. Define 'service' from a marketing point of view. 20

Explain the elements of marketing mix in service
marketing.
3. Define Market segmentation and explain its 20

benefits. How would an Indian outbound tour
operation company promoting Europe as a
destination select its target segments ?
4. Elaborate the basic steps in a Marketing Research 20

process. Discuss the broad areas of applications
of Marketing Research.
MTM-06 1 P.T.O.
5. Explain the model of family decision making in 20

the context of deciding the choice of the summer
vacation destination. Assume that the family
comprise husband, wife, a 15 year old son and a
10 year old daughter.
6. Discuss the determinants of pricing citing suitable 20

examples.
7. Write short notes in about 150 words each : 20

(a) Stage of Product Life Cycle
(b) Role of advertising
(c) Selection of media for promotional activities
(d) Importance of Branding
8. Explain the steps in the selling process taking 20

examples from the tourism sector.
9. Differentiate between a short term and long term 20

sales forecasts. Discuss the types and nature of
information required for making sale forecasts.
10. Elaborate the procedure of selecting sales 20

personnel. What are the various ways in which
sale personnel can be motivated ?
MTM-06 2
MTM 06-
Total No. of Questions : 10] [Total No. of Printed Pages : 2
MASTER OF ARTS (TOURISM MANAGEMENT)
June, 2014
MTM-06 : MARKETING. FOR TOURISM MANAGERS
Time : 3 Hours] [Maximum Marks : 100
Note :—Attempt any Five questions in about 600 words each.

All questions carry equal marks.
1. "Marketing is much more than selling or advertising.'
Justify the above statement. citing relevant examples from
the tourism industry. 20
2. Indentify important reasons for the growth of the service
sector. Explain the characteristic features of services. 20
3. Discuss the key elements of Marketing Mix and establish
the relationship between Marketing Mix and Marketing
Strategy. 20
4. Explain the term 'Marketing organisation' and its changing
role over time. What are the considerations involved in
designing the marketing organisation ? 20
5. As a consumer, identify and elaborate the various factors
which influence your buying decisions. Cite relevant
examples. 20
6. What are the main objective of a Pricing policy ? Explain
any two pricing methods with their advantages and
limitations. 20
MTM-06 Turn Over

( 2 )
7. Write short notes in about 150 words each :

(a) Purpose of Marketing Research
(b) Advantages of Branding
(c) Cyber marketing
(d) Product diversification. 20
8. Explain the terms Product Item; Product Line and Product
Mix in the context of a large tour operation business set-
up. 20
9. What are the various promotional tools available to a
Marketer ? Explain the determinants of Promotion Mix. 20
10. Mention the various intermediaries between the producer
and consumer of tourism products/services. Discuss the
various factors which govern the selection of channels of
distribution of Tourism products. 20
MTM-06

MASTER OF ARTS IN TOURISM
MANAGEMENT (MTM)
02891
December, 2014
MTM-6 : MARKETING FOR TOURISM MANAGERS

Note : Attempt any five questions in about 600 words
each. All questions carry equal marks.
1. Define marketing and distinguish it from selling.

How would you decide on the type of consumers
to whom you wish to market beach tourism
packages ? 20
2. How can marketing of services and products, in

your opinion, help in India's economic growth at
the current juncture ? 20
3. Discuss the stages in Product Life Cycle. Explain

the pricing strategies for every stage of the
Product Life Cycle. 20
4. Define tourism products. Discuss the types of

tourism products available in the market. 20
MTM-6 1 P.T.O.
5. Discuss the channels of distribution, with

regards to the tourism industry. 20
6. Write notes on any two of the following : 2x10=20

(a) Branding
(b) Promotion Mix
(c) Scope of Marketing Research
7. Enumerate the types of consumer purchase

decision behaviour. Also discuss the stages in
the buyer decision process with examples from
the tourism industry. 20
8. What role does communication play in the

promotion of tourism ? List down some forms of
communication. 20
9. Define market segmentation. What are the

various techniques of market segmentation ? 20
10. What is Marketing Mix ? Discuss the marketing

mix in context to a travel agency. 20
MTM-6 2 3,500
MASTER OF ARTS
09 (TOURISM MANAGEMENT)
kr)
Lc) Term-End Examination
June, 2015

MANAGERS
Note : Answer any five questions.
1. How does services marketing differ from product 20

marketing in terms of objectives, approaches and
the applicability of 4 Ps ?
2. As an illustration take island tourism packages 20

as a tourism product. Define your marketing
strategy, describing the steps in the marketing
process starting with defining the 'market
segment', then explaining the designing of the
'Four Ps' in marketing and ending with the
ultimate objectives of marketing.
3. What is market segmentation ? Discuss the basis 20

of segmenting the tourism market.
4. Discuss the channels of distribution, with regards 20

to the tourism industry.
MTM-06 1 P.T.O.
5. What are the factors that influence consumer 20

behaviour as regards to tourism products ?
6. Discuss the stages in Product Life Cycle. 20
7. What is branding ? Bring out the advantages and 20

disadvantages of branding.
8. Write short notes on any two of the following :

(a) Skimming and Penetration Pricing. 10x2=20
(b) Four Ps of Marketing.
(c) Scope of Marketing Research.
9. Discuss the role of Incredible India Campaign in 20

promoting India as a tourism destination.
10. Explain the strategy for launching a new product 20

in the market.
MTM-06 2

MANAGEMENT (MTM)
CC
C
December, 2015
MANAGERS

Note : Attempt any five questions. Each question carry equal
marks.
1. Discuss the modern concept of marketing. How 20

can it be related with the human needs ?
2. "Marketing of services is unique in nature." 20

Examine the statement.
3. Discuss the factors that may influence the 20

consumer behaviour.
4. How can Product Life Cycle concept be applied 20

to tourism trade ? Give suitable examples.
5. Write short notes on any two of the following : 10+10

(a) Sales forecasting
(b) Cyber marketing
(c) Managing sales personnel
MTM-06 1 P.T.O.
6. Discuss the various determinates of pricing. How 20

would they effect the pricing of a tour package ?
7. "Branding and packaging are essential 20

components of product management." Discuss
them in the context of a tourism product.
8. What is the purpose and objective of market

research ? Discuss its usage and applications in
the context of tourism and hospitality industry in
India. 10+10
9. Discuss the alternative channels of distribution. 20
10. How do government regulations and policies 20

influence marketing ?
MTM-06 2
No. of Printed Pages : 2 I MTM-061

00
MANAGEMENT (MTM)
0
June, 2016

MANAGERS

Note : Attempt any five questions. Each question carries equal
marks.
1. Discuss the characteristics of service industry.

How do they influence the services marketing ?
10+10
2. Write a note on social marketing concept and its 20
application to India.
3. Explain with suitable examples factors that 20

influence consumer behavior.
4. Define a wholesaler. What role does he play in 20

promoting the tourism product ?
5. Write short notes on any two in 300 words each :

(a) Social marketing 10+10
(b) Marketing organization
(c) Demand forecasting
MTM-06 1 P.T.O.
6. Discuss the parameters for tourism market 20

segmentation.
7. Discuss the stages involved in the buyer's 20

decision making process.
8. Discuss the importance of market research for 20

tourism trade.
9. What are the components of promotional mix ? 20

Discuss the determinants of promotional mix.
10. What is management of sales force ? What 20

methods are used for training of sales force ?
MTM-06 2
No. of Printed Pages : 2 I MTM-0061

rr.) MANAGEMENT (MTM)
4,7)
71- Term-End Examination
O December, 2016
O
MANAGERS
Note : (i) Answer any five questions in about 600 words each.
(ii) All questions carry equal marks.
1. Explain the 4 P's of Marketing Mix with suitable 20

example from Tourism Industry.
2. Describe the various components of a Marketing 20

Plan of a domestic tour package.
3. Explain citing relevant examples, the broad areas 20

of application of Marketing Research.
4. What do you understand by the term 20

"Product" ? Describe the various types of
consumer and Industrial products.
5. Write short notes on the following in about

150 words each : 5x4=20
(a) Advertising objectives
(b) Information required for a sales forecast
(c) Forms of non-price competition
(d) Types of Purchase Decision Behaviour
MTM-006 1 P.T.O.
6. Explain the stages in a Product Life Cycle. Suggest 20

Marketing Mix strategies to rejuvenate two
different Hill Stations, one at its growth stage and
the other at its Decline stage.
7. Define 'Packaging' of products. Discuss its 20

functional aspect and relevance as a Marketing
tool.
8. Why is Personal Selling often considered the most 20

result - oriented promotion method ? Describe
the steps involved in Personal Selling.
9. Discuss the objectives of Sales Promotion citing 20

relevant examples from tourism industry.
10. Explain any two of the following factors which

influence Consumer Behaviour : 10x2=20
(a) Psychological factors
(b) Social factors
(c) Personal factors
MTM-006 2
No. of Printed Pages : 2 MTM-006/MTTM-006
MASTER OF ARTS
LC) (TOURISM MANAGEMENT)
CD
00 Term-End Examination
e—I
O June, 2017
MTM-006/MTIM-006 : MARKETING FOR
TOURISM MANAGERS
Note : (i) Answer any five questions in about 600 words each.
1. Define Marketing. Explain the marketing 20

functions at different stages of economic
development of a country.
2. Explain the concept of Social Marketing in terms 20

of objective, approaches and applicability of the
4Ps. Explain with relevant example of a tourism
product of your choice.
3. Describe the steps in a Marketing Research Process 20

for a tourist destination.

150 words each : 5x4=20
(a) Role of Advertising Products
(b) Stages in Buyer Decision Making Process
(c) Types of Discount
(d) General Qualities of a Salesman
MTM-006/MTTM-006 1 P.T.O.
5. Explain the stages of a Product Life Cycle. Discuss 20

Marketing Mix Strategies commonly adopted at
each stage.
6. Enumerate with examples the various stages of 20

development of a new tourism product.
7. Discuss the various considerations which affect 20

the Pricing Policies of Products.
8. What do you understand by Sales Promotion ? 20

Describe common methods of Sales Promotion in
the Tourism and Hospitality Industry.
9. Explain the common methods used for 20

compensating sales force. As a Sales Manager,
how would you motivate your sales force ?
10. Write notes on the following in about 300 words

each : 10x2=20
(a) Pros and Cons of Family Product Brand Vs
Individual Brand.
(b) Pros and Cons of Cyber Marketing Vs
conventional methods.
MTM-006/ MTTM-006 2
No. of Printed Pages : 2 I MTM-006/ MTTM-006
MASTER OF ARTS
Isr) (TOURISM MANAGEMENT) (MTM)/ MASTER
r•—
OF TOURISM AND TRAVEL MANAGEMENT
(MTTM)
0
December, 2017
MTM-006/MTTM-006 : MARKETING FOR
TOURISM MANAGERS
Note : (i) Attempt any five questions.
1. Discuss the elements of marketing mix in service 20

marketing. Explain with the help of suitable
examples.
2. What is the role of the marketing deptt. of an 20

organisation in modern times ? Discuss the factors
to be considered while designing the marketing
department of a tourism organisation ?
3. How does psychological and personal factors 20

influence consumer behaviour ? Explain with the
help of examples related to tourism industry.
4. "Different stages of Product Life Cycle requires 20

different set of marketing strategies". Comment
on the statement and substantiate your answer
with suitable examples.
MTM-006/ MTTM-006 1 P.T.O.

5. Write short notes on the following : 5x4=20

(a) Packaging
(b) Promotion Mix
(c) Product Diversification
(d) Personal selling in Tourism.
6. Discuss the role and scope of advertisement and 20

publicity in promotion of tourism services.
Substantiate your answer with suitable examples
7. What do you understand by sales promotion ? 20

What are the various methods of sales promotion
used in tourism ?
8. What is the need of sales forecasting in Tourism ? 20

What are the approaches and methods of sales
forecasting ?
9. Define Cyber Marketing. Discuss the nature and 20

limitations of cyber marketing with examples from
the tourism industry.

(a) Relevance of Social Marketing 10x2=20
(b) Pricing Methods
(c) Packaging in Tourism.
MTM-006/ MTTM-006
MASTER OF ARTS
'"zr (TOURISM MANAGEMENT) (MTM)/ MASTER
OF TOURISM AND TRAVEL MANAGEMENT
(MITM)
June, 2018
MTM-006/MITM-006 : MARKETING FOR
TOURISM MANAGERS
Note : (i) Attempt any five questions.
1. What do you understand by "service 20

characteristics" ? How does these characteristics
influence the marketing mix of services ? Explain
with the help of examples.
2. Explain the five basic steps of marketing research 20

process. Discuss how marketing research is
applied in the tourism industry.
3. Elaborate the social and cultural factors that 20

influence consumer behaviour substantiate your
answer with suitable examples.
4. When would a company consider launching a 20

new product ? What shall be the strategies for
developing a new product ? Explain with
examples from the tourism industry.
MTM-006/MTTM-006 1 P.T.O.
5. Differentiate between : 4x5=20

(a) Brand name and Trademark
(b) Consumer and Buyer
(c) Product Line and Product Depth
(d) Advertisement and Publicity
6. "Different stages of Product Life Cycle requires 20

different pricing strategies". Comment on the
statement and substantiate your answer with
suitable examples.
7. What is the importance of advertisements in the 20

tourism industry ? How can one measure the
advertising effectiveness ?
8. What do you understand by alternative methods 20

of distribution ? What are the various channels
of distribution used in tourism ?
9. What is the role of sales personnel in tourism 20

industry ? What are the methods of training and
motivating the sales personnel ? Give examples.

(a) Marketing Mix 2x10=20
(b) Sales Forecasting in Tourism
(c) Branding in Tourism
MTM-006/MTTM-006 2
1077994
MASTER OF ARTS (TOURISM
MANAGEMENT) (MTM)/MASTER OF
TOURISM AND TRAVEL
MANAGEMENT (MTTM)
June, 2019
MTM-06/MTTM-06 : MARKETING FOR
TOURISM MANAGERS
Time : 3 Hours Maximum Marks : 100
Note : Attempt any five questions in about
600 words each. All questions carry equal
marks.
1. Differentiate between a product and a service.

Discuss reasons for growth of service industries
and the corresponding types of support services
required. 20
2. Elaborate the various steps in a Marketing
Plan. 20
3. Trace the evolution of the modern day
marketing organzations. What all needs to be
considered while designing a marketing
organization ? 20
(A-21) P. T. O.
[ 21 MTM-06/MTTM-06
4. What do you understand by marketing

research ? Explain its purpose and scope. 20
5. Why is knowledge of consumer behaviour an

important consideration for marketers in a
service industry like tourism ? Support your
answer with suitable examples. 20
6. Discuss the various stages in developing a new

product. Which stage would you consider most
critical and why ? 20
7. Explain how stage of Product Life Cycle (PLC)

affects pricing decisions. 20

150 words each : 5 each
(a) Importance of market segmentation in

tourism
(b) Types of advertising
(c) Qualities of a good salesman
(d) Limitations of cyber marketing
(A-21)
(3
9. Discuss the significance of various distribution

channels in marketing of consumer products
and services. What role does intermediaries
play in the marketing of tourism and
hospitality services Give suitable
examples. 20
10. Write a detailed note on Sales Promotion. 20
MTM-06/MTTM-06 4,000
(A-21)

MASTER OF ARTS (TOURISM
MANAGEMENT)/ MASTER OF
TOURISM AND TRAVEL
MANAGEMENT (MTM/MTTM)
June, 2020
MTM-6/NITTM-6 : MARKETING FOR
TOURISM MANAGERS
Time : 3 Hours Maximum Marks : 100
Note : (i) Attempt any five questions in about

600 words each.
1. What is the purpose of Marketing Research ?

What are the challenges faced while conducting
market research in tourism ? 20
2. Define Services. Discuss the unique

characteristics of services and their impact on
tourism marketing strategies. 20
P. T. 0.
[2] PATM-6/PATTM-6
3. Define Market Segmentation. Explain the

various approaches used for market
segmentation in tourism. 20
4. Define marketing organisation. Explain the

process of designing a marketing organisation. 20
5. Write short notes on the following : 5 each

(i) Packaging in Tourism
(ii) Branding and its importance
Retailer in Tourism
(iv) Personal Selling in Tourism
6. What is the need and importance of sales

forecasting in tourism ? What are the approaches
and methodiof sales forecasting ? 20
7. Explain the stages in product life cycle and the

pricing strategies commonly adopted at each
stage. Explain with the help of relevant examples
from tourism and hospitality industry. 20
8. How do government regulations and policies

influence marketing ? Explain with the help of
relevant examples. 20
131
9. What do you understand by. Cyber Marketing ?
Explain the benefits and limitations of cyber
Sarketing for the tourism and hospitality
Sndustry. 20
10 each
(i) Pricing Policies
(ii) Methods of sales promotion in tourism
(iii) Psychological factors influencing consumer
behaviour
MTM-6/MTTM-6 157-0

MTTM 006 Previous Year Question Papers by Ignouassignmentguru 2

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

MTTM 006 Previous Year Question Papers by Ignouassignmentguru 2

Uploaded by

Copyright:

Available Formats

Download More:- https://www.ignouassignmentguru.

No. of Printed Pages : 2 MTM-6

MASTER'S IN TOURISM MANAGEMENT

Time : 3 hours Maximum Marks : 100

1. Enumenate the basis for market segmentation with 20

2. Discuss the methods of designing a marketing 20

3. Enumerate the types of consumer Purchase 20

4. Define Tourism products. Enumerate the types 20

5. Enumerate the elements of marketing mix in 20

6. Discuss the commonly used Pricing Methods. 20

7. Discuss the role of advertisement and publicity in 20

8. Discuss the channels of distribution with relevant 20

9. Discuss the impact of Government control on 20

10. Write short notes on any two of the following in

(a) Branding in Tourism

(b) Personal Selling

(c) Product Life Cycle

MTM-6 : MARKETING FOR TOURISM

Time : 3 hours Maximum Marks : 100

Note : Attempt any five questions in about 600 words each.

1. What is product life cycle? ER-plain marketing mix 20

2. What are the branding decisions? Explain with 20

3. Write short notes on any two in about 300 words

4. What is management of sales force? What 20

5. What do you understand by Demand Forecasting ? 20

6. Discuss the relationship between sales and 20

7. Differentiate between any two : 10+10

8. Discuss the various alternate channels of 20

9. Define Product Diversification. What are its 20

10. State the importance of consumer/ethical 20

No. of Printed Pages : 2 MTM-6

MTM-6 : MARKETING FOR TOURISM

Time : 3 hours Maximum Marks : 100

1. What are the various determinants of pricing ? 20

2. Write short notes on any two in 300 words each :

3. Define Marketing Organisation. How would you 20

4. Discuss the significance of various alternate 20

5. Discuss the role of advertising in marketing. What 20

6. How would you plan a marketing mix ? Which of 20

7. What role does communication play in promotion 20

8. What do you understand by consumer 20

9. Define market segmentation. Mention its various 20

10. Define wholesaler. What role does he play in 20

No. of Printed Pages : 2 MTM-06

MTM-06 : MARKETING FOR TOURISM

Note : Attempt any five questions All questions carry equal

1. What do you mean by services and its 20

2. Define tourism products. Enumerate the types of 20

3. What is the difference between market 20

4. Write an essay on product life cycle. Explain with 20

5. Write a note on the following in about 300 words.

6. How does communication influence the role of 20

7. Write an essay on the factors that influence 20

8. Explain the nature and limitations of Cyber 20

9. What do you understand by "Globalization"? 20

10. As a "Tour Operator" would you perceive 20

No. of Printed Pages : 2 MTM -06

MTM-06 : MARKETING FOR TOURISM

Note : Attempt any five questions. All questions carry equal

1. Discuss the various evolutionary stages of the 20

2. What are the elements of Marketing Mix in service 20

3. Explain the Maslows Ilierarchy of needs with 20

4. Elaborate the different stages involved in the 20