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    Das Prakash
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    This document contains instructions for an assignment for a Personal Selling and Salesmanship course. It provides the course code, title, assignment number, and maximum marks. Students are instructed to attempt 5 out of the 10 questions provided, with each question carrying equal marks. The questions cover topics like defining advertising, publicity, personal selling, and sales promotion, explaining a sales promotion tool and the objectives of advertising, comparing publicity and advertising, naming items suited for different advertising mediums, limitations of advertising, and the importance of personal selling for society.

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    This document contains instructions for an assignment for a Personal Selling and Salesmanship course. It provides the course code, title, assignment number, and maximum marks. Students are instructed to attempt 5 out of the 10 questions provided, with each question carrying equal marks. The questions cover topics like defining advertising, publicity, personal selling, and sales promotion, explaining a sales promotion tool and the objectives of advertising, comparing publicity and advertising, naming items suited for different advertising mediums, limitations of advertising, and the importance of personal selling for society.

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    © All Rights Reserved
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    22 views1 page

    Personal Selling and Salesmanship

    Uploaded by

    Das Prakash
    This document contains instructions for an assignment for a Personal Selling and Salesmanship course. It provides the course code, title, assignment number, and maximum marks. Students are instructed to attempt 5 out of the 10 questions provided, with each question carrying equal marks. The questions cover topics like defining advertising, publicity, personal selling, and sales promotion, explaining a sales promotion tool and the objectives of advertising, comparing publicity and advertising, naming items suited for different advertising mediums, limitations of advertising, and the importance of personal selling for society.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Directorate of Distance Education

    Swami Vivekanand Subharti University


    III Year

    Course Code : SEC – 05

    Course Title : Personal Selling and Salesmanship

    Assignment No. : SEC – 05/ 2023

    Maximum Marks : 30

    Attempt any 5 questions out of the given 10 questions.


    All questions carry equal marks.

    Q1. Define the term advertising.

    Q2. What is publicity?

    Q3. Define personal selling.

    Q4. State the meaning of Sales Promotion.

    Q5. Explain ‘Bonus offer’ as a tool of sales promotion.

    Q6. What are the main objectives of advertising? Explain briefly

    Q7. How is publicity different from advertising?

    Q8. Name four items each, which are best suited for advertisement in ‘Magazines and Journals’ and
    through ‘Films’.

    Q9. What are the limitations of advertising?

    Q10. State the importance of personal selling for the society.

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