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    Das Prakash
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    This document contains instructions for an assignment on principles of marketing for a third year B.Com course at Swami Vivekanand Subharti University. It lists 10 questions related to marketing concepts like the definition of marketing, Nike's marketing skills and brand promotion, consumer needs, and the core principles of marketing. Students must attempt 5 of the 10 questions, which will be worth 30 marks total.

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    This document contains instructions for an assignment on principles of marketing for a third year B.Com course at Swami Vivekanand Subharti University. It lists 10 questions related to marketing concepts like the definition of marketing, Nike's marketing skills and brand promotion, consumer needs, and the core principles of marketing. Students must attempt 5 of the 10 questions, which will be worth 30 marks total.

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    © All Rights Reserved
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    21 views1 page

    Principles of Marketing

    Uploaded by

    Das Prakash
    This document contains instructions for an assignment on principles of marketing for a third year B.Com course at Swami Vivekanand Subharti University. It lists 10 questions related to marketing concepts like the definition of marketing, Nike's marketing skills and brand promotion, consumer needs, and the core principles of marketing. Students must attempt 5 of the 10 questions, which will be worth 30 marks total.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Directorate of Distance Education

    Swami Vivekanand Subharti University


    III Year

    Course Code : B.Com – 502

    Course Title : Principles of Marketing

    Assignment No. : B. Com- 502/ 2023

    Maximum Marks : 30

    Attempt any 5 questions out of the given 10 questions.


    All questions carry equal marks.

    Q1. What do you understand by the term 'marketing'?

    Q2. What would you consider to be Nike's 'superb marketing skills'?

    Q3. Why does Nike require these skills to compete in the marketplace?

    Q4. Why does Nike spend hundreds of millions of dollars on promoting its brand and logo?

    Q5. Who are Nike's consumers? What might their needs be?

    Q6. What are the 7 core principles of marketing?

    Q7. What are the principles of marketing?

    Q8. What are the 5 marketing principles?

    Q9. What is the importance of principles of marketing?

    Q10. Write the features of marketing.

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