SAGE University, Indore

Institute of management studies

ASSIGNMENT MBA-III SEM

SUBJECT NAME & CODE:Product & Brand Mgt. MGTDEMKT003T

SESSION: N0V-Dec=2022
UNIT NO:1-5
Assignment NO.: Overall DATE OF SUBMISSION -25.11.22

Faculty Name: Prof:Vinay Sharma

Q1. What is Product?

Q2. Write the product strategy?
Q3. Write and explain product life cycle?
Q4. What is new product development?
Q5. Explain new product development process ?
Q6. Explain new product strategy?
Q7. What is branding and brand managemnt?
Q8.Explain Personality in consumer behaviour?
Q9. Write the concept of brand equity?
Q10. Write about brand positioning?
Q11.Write about brand loyalty?
Q12.Write about brand audit?
Q13.What is brand rejuvenation and re launch?
Q14.Write about co- branding?
Q15.Write about designing and implementing branding strategies?