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    This document contains an assignment for an Integrated Marketing Communication course at SAGE University in Indore, India. The assignment includes 15 questions covering topics like the definition of integrated marketing communication, the role of IMC in marketing, IMC tools, the communication process, marketing models like AIDA and the Elaboration Likelihood Model, marketing communication, budgeting for promotions, the DAGMAR approach, media planning, measuring promotional effectiveness, digital media, the difference between e-commerce and digital media, mobile advertising, and intellectual property rights. The assignment is due on November 25th, 2022 and was assigned by Professor Vinay Sharma.

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    This document contains an assignment for an Integrated Marketing Communication course at SAGE University in Indore, India. The assignment includes 15 questions covering topics like the definition of integrated marketing communication, the role of IMC in marketing, IMC tools, the communication process, marketing models like AIDA and the Elaboration Likelihood Model, marketing communication, budgeting for promotions, the DAGMAR approach, media planning, measuring promotional effectiveness, digital media, the difference between e-commerce and digital media, mobile advertising, and intellectual property rights. The assignment is due on November 25th, 2022 and was assigned by Professor Vinay Sharma.

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    3 views2 pages

    IMC Assignment Questuion

    Uploaded by

    karan kushwah
    This document contains an assignment for an Integrated Marketing Communication course at SAGE University in Indore, India. The assignment includes 15 questions covering topics like the definition of integrated marketing communication, the role of IMC in marketing, IMC tools, the communication process, marketing models like AIDA and the Elaboration Likelihood Model, marketing communication, budgeting for promotions, the DAGMAR approach, media planning, measuring promotional effectiveness, digital media, the difference between e-commerce and digital media, mobile advertising, and intellectual property rights. The assignment is due on November 25th, 2022 and was assigned by Professor Vinay Sharma.

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    © All Rights Reserved
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    SAGE University, Indore

    Institute of management studies


    ASSIGNMENT MBA-III SEM

    SUBJECT NAME & CODE: Integrated Marketing Communication MGTDEMKT004T

    SESSION: N0V-Dec=2022
    UNIT NO:1-5
    Assignment NO.: Overall DATE OF SUBMISSION -25.11.22

    Faculty Name: Prof:Vinay Sharma

    Q1. What is Integrated Marketing Communication?


    Q2. Write the role of IMC in marketing process?
    Q3. Write the name of IMC tools?
    Q4. What is communication process?
    Q5. Explain AIDA model?
    Q6. Explain Elaboration Likelihood model?
    Q7. What is marketing Communication?
    Q8.Explain budgeting for promotional program?
    Q9. Explain DAGMAR approach?
    Q10. Write the steps involved in media planning?
    Q11.Write the measuring effectiveness of all promotional tools?
    Q12. What is Digital Media?
    Q13.Write the difference between Ecommerce and Digital Media ?
    Q14.Write about Mobile advertising
    Q15.Write about Intellectual property rights?

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