Questions from UNIT I

Q.1 What do you mean by event management? Explain its need and scope in today’s competitive
environment.
Q.2 Define the term event. What are its characteristics? Write briefly about the growth of
event management industry in India.
Q.3 What do you mean by Marketing Communication Tools? Briefly explain the relative importance
of event as a marketing communication tool with suitable example.
Q.4 Explain the SMART objective of an event. What is the relationship between event media and
5P’s of marketing mix?
Q.5 Who is an Event Manager? Discuss the role and responsibilities of an Event Manager.

Questions from UNIT II

Q.1 What is event planning? What are the essential steps in planning a successful event?
Q.2 List out the different kinds of events and illustrate them with the help of examples.
Q.3 “Marketing of an event plays a key role in its success” Comment.
Q.4 Explain the concept of segmentation and target market selection in the context of events.
Q.5 Design an entertainment event of your choice. How would you market the same?

Questions from UNIT III

Q.1 How important is consumer research for events? Explain the 5C’s of communication mix in
context of events. Take an example of Tata Nano to explain how events can help in creating
positive image for the brand.
Q.2 Discuss the pre-event and post-event activities in event management with suitable examples.
Q.3 Discuss the role and the possible ways to reach out to the Media public relations. Also discuss
the latest trends in promotion of an event.
Q.4 What is Event Management Information System? Explain the major steps to create a great
marketing plan for your event.
Q.5 What is event evaluation? Describe about event evaluation approaches.
Questions from UNIT IV

Q.1 “The event strategy in its implementation comprises all factors that determine the success of the
event.” In the light of the above statement discuss the process of strategy making in organizing
an event.
Q.2 Discuss the key Critical Success Factors (CSFs) for event marketing?
Q.3 Explain the various strategic alternatives arising from Environmental Analysis.
Q.4 Explain the various strategic alternatives arising from Competitive Analysis.
Q.5 Explain the PREP model and Risk-Return matrix in the context of strategic alternatives arising
from Defined Objectives.