MODULE 3

WHAT IS THE SIGNIFICANCE OF THE EVENTS

INDUSTRY?

Learning Outcomes:
At the end of the module, you should be able to:
1. Identify the significance of the Events Industry to
the learner’s and country’s development.
2. Elucidate the concept of multiplier effect.

Introduction:

Module 3 will enlighten you more on the

significance of the Events Industry. Why do you have
to learn how to organize and manage an event and
many more. Discussions here will allow you to have
your own point of view and encourage you to love
this field even more. So bright students, prepare
your minds to the lesson. Fighting!
 Lesson – What is the Significance of
The Events Industry?

Events Industry’s Significance – From the

Learner’s Point of View, Country’s Point of
View, and the Multiplier Effect

The Events Industry has its significance to

the national and global economy. Defining
terms used by both practitioners and non-
practitioners is as much a challenge as
defining the significance of MICE to the
national global economy. To further
understand the topic, you are requested to
browse the link and read the SlideShare
presentation.

https://www.slideshare.net/mervynmaicoal
dana/lesson-3-the-significance-of-the-
events-industry-77359217
Activity

As you continue to learn about our topic, for

this module’s activity you are required to browse
and watch the YouTube links below.

https://www.youtube.com/watch?v=lShcx6hLy24

Assessment

Since you have learned about the multiplier effect,

what you will do is to draw a diagram illustrating
the multiplier effect in the events industry.

Reflection

Events Industry plays a vital role in one’s

country’s economy. Events can, in fact, serve as
one of the tourist attractions of a destination. It
has a huge significance for it is considered an
important subsector of tourism. Now, it is time for
you to share your brilliant thoughts about the
lesson by answering the following questions:
1. Have you organized a special event before? If
yes, what is the event that you organized? If you do
not experience organizing an event yet, it is ok. No
pressure! Just proceed to number 2.

2. Explain how learning events management can

help you.

3. In your own words, explain the concept of the

multiplier effect.

Assignment

Hey there, we are not done yet, for your

assignment write an essay on the events industry’s
contribution to the Philippine economy. Cite your
references and concrete evidence. You may type
in your essay on a blank sheet, 8.5” X 11”, using
Arial, 12 font size. Do not be afraid or worry about
your grammar composition, I will not judge you!
You can do it, Ajah! Enjoy essay writing! 😊
References:

Romero, Eloisa (2015). EVENTS MANAGEMENT

Second Edition. Manila, Philippines

Adam, (2016). The Global Importance of the Events

Industry, In Industry Advice. Retrieved on March
16, 2021 from https://www.floktu.com/blog/global-
importance-of-events/

Aldana, (2017). The Significance of Events Industry,

Heventscon. Retrieved on March 16, 2021 from
https://www.slideshare.net/mervynmaicoaldana/le
sson-3-the-significance-of-the-events-industry-
77359217

https://www.youtube.com/watch?v=lShcx6hLy24