Professional Documents
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AY 2022-23 TERM: V
COURSE DESCRIPTION
India has one of the fastest growing entrepreneurial ecosystems in the world. Cities like
Bangalore, Mumbai, NCR and Hyderabad have already gotten noticed for their emerging
entrepreneurial ecosystems and are providing stiff competition to the global ecosystem. Given
the growing prominence of entrepreneurship, it is very likely you have caught or would catch the
entrepreneurship bug sometime in the near future.
This course is designed to provide you a basic understanding of how to go about the venture
creation process beginning with your idea. It focuses on familiarizing you with the application of
certain frameworks and tools that could increase the odds of your success when applied.
COURSE OBJECTIVES
PEDAGOGY/TEACHING METHOD:
The course would be taught using a mix of lecture, video presentations, cases discussion, in-class
exercises, and take home assignments
Text Book for the course: Please give the details of the book if students need to buy the book
Author Title Publisher Edition Remarks, if any
EVALUATION
Individual Component *Group Component Weightage
Class Participation 30
Take home Assignment- 40
1. Submission on Ecosystems† or,
2. Analysis of an existing start-up† or,
3. Developing venture idea†
Quizzes‡ (2) 30
Total 100%
† Wri en assignments ‡ Each quiz carries equal weightage
Details of Assignments:
1. Students to trace the development of any single component of the entrepreneurial
ecosystem, and submit a word report with the corresponding references.
2. Students to analyse a star-up using any of the canvases familiarized in the course, and
also highlight the approach the startup adopted to grow from idea.
3. Students to develop their own idea, present it using the appropriate canvases, and also
highlight their assumptions, hypothesis etc, and experiments to validate them.
ACADEMIC DISHONESTY
IIM Indore believes in Academic honesty. Academic dishonesty or misconduct is cheating that
relates to an academic activity. It is a violation of trust between the Institute and its
stakeholders. Plagiarism, fabrication, deception, cheating and sabotage are examples of
unacceptable academic conduct. Please consult the Programme manual for the section on
academic dishonesty.
SCHEDULE OF SESSIONS
Module Objective: To understand the context of venture development. The role of ecosystem in
which entrepreneurs operate. How would a corporate setting vary from the creation of de novo
venture?
Session 1 De-novo ventures and the Entrepreneurial Ecosystem
Objective: To develop an understanding of the entrepreneurial ecosystem is necessary
independent ventures. What and who form part of the ecosystem? What are
the critical factors that drive the emergence of entrepreneurial activity?
Reading: Colin, N. (2016, July 29). What Makes an Entrepreneurial Ecosystem?
Medium. https://salon.thefamily.co/what-makes-an-entrepreneurial-
ecosystem-815f4e049804
Module Objective: This module intends to help participants structure their thoughts (the
venture idea) to highlight and address potential challenges in the venture they intend to build.
Session 3 Idea and Opportunity
Objective: To develop an understanding of - What is an entrepreneurial idea? What are
the different ways of generating an idea? What biases enter into the ideation
process?
Reading: Nil
Case: Nil
Module Objective: Students are expected to develop an understanding of two dominant ways to
go about building their venture. Also understand the underlying differences in the two
approached to apply them in tandem.
Session 7 & 8 The Lean Start-up Methodology
Objective: To develop familiarity with the principles of lean start-up. Understanding
the concepts of MVP, Pivot, Optimize.
Reading: Eisenmann, T. R., Ries, E., & Dillard, S. (2012). Hypothesis-driven
entrepreneurship: The lean startup., (812-095).
Case: Eisenmann, T. R., & Winig, L. (2011). Rent the Runway. – (812-077)
Session 12 Networking
Objective: To develop familiarity with the need for networking and some basic
understanding of key network enablers for entrepreneurship.
Reading: Nil
Case: Nil
Session 13 Bootstrapping
Objective: To develop and understanding of the concept of Bootstrapping and its
application via examples in the financing of startups at early stages.
Reading: Bhide A.(1992). Bootstrap Finance: The Art of Startups. (92601)
Case: Nil
Module Objective: This module intends to help participants structure their thoughts (the
venture idea) to highlight and address potential challenges in the venture they intend to build.
Session 14 Entrepreneurial Projects in Corporate Context
Objective: To develop an understanding of how entrepreneurial activity in corporate
project. Understanding the challenges that could lead to failure of the
project.
Reading: Nil
Case: Christensen, C. M. (2006). Hewlett-Packard: The Flight of the Kittyhawk (A).
Module Objective: This module examines social entrepreneurship using the business model lens
and explores some of the issues of hybridization that social enterprises create.
Session 18 Hybridization
Objective: To develop familiarity with the concept of hybridization and its associated
challenges in implementation by social enterprises.
Reading: Nil
Case: Khanna T.& KasturiRangan V. (2011). Narayana Hrudayalaya Heart Hospital:
Cardiac Care for the Poor (A). (9-505-078)
Module Objective: This module takes the course to a logical conclusion with introduction of
some of the challenges of growth and the use of equity as an instrument to create, capture and
distribute value.
Session 19 Growth & Exit
Objective: To familiarize with the various challenges that growth gets along, the
evolution of an entrepreneurs’ perspective and exit related dilemmas.
Reading: Nil
Case: Shalman W. A. (2010). RightNow Technologies. (9-805-032)
Reference Text Book: The following books are recommended for supplementary reading:
1.
2.
Additional Readings:
Maurya, A. (2012). Running lean: iterate from plan A to a plan that works. " O'Reilly
Media, Inc.".
Moore, G. A. (2014). Crossing the chasm. Harper business.
Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to
create radically successful businesses. Currency.
Senor, D., & Singer, S. (2011). Start-up nation: The story of Israel's economic miracle.
Random House Digital, Inc..
Thiel, P. A., & Masters, B. (2014). Zero to one: Notes on startups, or how to build the
future. Currency.
Wasserman, N. (2008). The founder’s dilemma. Harvard business review, 86(2), 102-109.
Packard, D., Kirby, D., & Lewis, K. R. (1995). The HP way: How Bill Hewlett and I built our
company. New York: Harper Business.
Raz, G. (2020). How I Built This: The Unexpected Paths to Success. Macmillan.
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