MODULE HANDBOOK

BUSI1692 – International Entrepreneurship

2021-22 January 2022 Term PART TIME

Contents

1. Welcome message from your Module Leader ................................................ 1

2. Key contacts ................................................................................................... 2
3. Module details and learning outcomes............................................................ 2
4. Enquiry-Based Learning and Research-Led Teaching ................................... 3
5. Employability................................................................................................... 3
6. Key Dates ....................................................................................................... 4
7. Schedule of teaching and learning activities ................................................... 4
8. Assessment .................................................................................................... 6
9. Resit assessments .......................................................................................... 9
10. Reading recommendations ..................................................................... 10
11. Additional module information ................................................................. 11
12. Changes to the module ............................................................................ 12
13. Other Details ........................................................................................... 13
 1. Welcome message from your Module Leader
Welcome to International Entrepreneurship

A very warm welcome to the International Entrepreneurship module! International

Entrepreneurship refers to soft and hard skills that students have to develop. The structure of the
module will be:

• One hour lecture.

• Two hours workshop.

You will be introduced to the main theoretical aspects in the lecture and there will be a more
practical approach in the workshops where you will have to use real world examples. You will be
able to develop a number of skills based on the activities. For example, you will learn how to
capture opportunities in foreign markets (analytical skills) and will also learn how to understand if
those opportunities can assist the growth of your company (critical skills). Cases will be also used
so you will understand how entrepreneurial firms correspond and handle the challenging
international environment.

The module will examine a number of aspects that influence the decision-making process of
entrepreneurs when conduct international business. For example, why and how entrepreneurs
internationalise their operations.

This module will offer students the opportunity to reflect on various challenges that an entrepreneur
might face in international arena. In addition, students will develop their critical thinking and will
have to deal will practical issues that they will deal with in the future.

The assessment strategy is designed in such a way where real world business examples will be
used. The assignments will assist students to use and refer to real world cases.

This handbook provides essential information about this module including the aims and learning
outcomes, the schedule of teaching and learning activities, assessment tasks, reading
recommendations and, if applicable, any additional resources that you will need. Please read it at
the start of term so you are aware of key details and important dates.

1 | Page
 2. Key contacts
The list below provides contact details of the module team.

Name and photograph

Module Leader: Dr Spiros Batas

Location: QM163
Email:
Tel:
Office hours:

Module Tutor: Mr Jeffrey Koh

Location:
Email: jkoh@lsbf.edu.sg
Tel:
Office hour

Department Administrator:
Location:
Email:
Tel:

3. Module details and learning outcomes

Host Faculty: Business School
Host School: International Business and Economics
Number of Credits: 30
Term(s) of delivery: 1
Site(s) of delivery: Maritime

Aims:
The module aims to examine how international business operations can have an influence on the
international entrepreneurship firm. The module will highlight how entrepreneurs can conduct
business in foreign markets.

Learning Outcomes:
On successful completion of this course a student will be able to:

1. Demonstrate knowledge and critical understanding of the theory and practice of

International Entrepreneurship. Demonstrate knowledge and critically compare similarities
and differences with the mainstream International Business field.
2. Critically analyse and demonstrate increased confidence in identifying the new trends that
influence the International Entrepreneurship field.
3. Critically analyse and understand the factors that influence the design, management and
financing of a start-up/family business.
4. Critically evaluate and identify new market opportunities, undertake substantial
investigations to the creation of a new venture, demonstrate critical understanding of IPR
issues in foreign markets.
5. Critically analyse and evaluate the market strategies that entrepreneurs can follow to
internationalise their operations.

2 | Page
 6. Demonstrate innovative solutions, synthesise and independently apply new approaches
for the expansion of a new venture/family business.

4. Enquiry-Based Learning and Research-Led Teaching

Enquiry-Based Learning (EBL)

Defined as ‘an approach based on self-directed enquiry or investigation in which the student
is actively engaged in the process of enquiry facilitated by a teacher. EBL uses real life
scenarios (for example, from case studies, company visits, and project work) and students
investigate topics of relevance that foster the skills of experimental design, data collection,
critical analysis and problem-solving’.

This module uses cases studies and databases where you will test your knowledge and
develop your critical skills to become more employable.

Research-Led Teaching (RLT)

An element of Enquiry Based Learning links to RLT, which involves faculty introducing
students to their own research where it is relevant to the curriculum being taught as well as
drawing on their own knowledge of research developments in the field, introducing them to
the work of other researchers. RLT sees students as active participants in the research
process, not just as an audience. This is achieved by discussing such developments in
lectures and classes, and setting reading lists including recent research publications at the
frontier of the field. The definition of a diverse assessment regime at the programme level
(incorporating an expectation of familiarity with, and use of, such publications in
assignments) and the inclusion of projects at every level of the programme is also
fundamental to achieving these objectives.

The module team is research active and many examples will be used from their publications
and projects. This will help you to better comprehend the link between theory and practice.

5. Employability
The following employability skills and competences will be developed by undertaking this module,
in addition students’ employability skills will be assessed since students will:
• Analyse the conditions for entrepreneurship in various countries (e.g. Asia and Europe)
• Identify possible sources and characteristics of viable business opportunities in the
international context (seizing and sensing opportunities)
• Describe the unique features of opportunities in emerging markets
• Assess feasibility of an international business idea
• Understand the importance of social entrepreneurship and the contribution to the wider
community
• Analyse the importance of family firms
• Identify the types of human, information, and financial resources required for launching
and managing an international new venture (e.g. networks)
• Analyse how different countries require different strategies
• Understand the Intellectual Property (IP) challenges in foreign markets

3 | Page
 Students will also develop the following employability skills and will become:
• Effective Communicators
• Critical Thinkers
• Able to analyse Social Corporate practices
• Global in their perspective
• Knowledgeable about the essentials of business

You can find out more about the Greenwich Employability Passport at: Greenwich Employability
Passport for students

Information about the Career Centre is available at: Career transition and job search

6. Key Dates
2021/22 Term Dates

Please note that dates may differ depending on when you start your programme of study, and
where you are studying. Please refer to https://docs.gre.ac.uk/rep/sas/term-dates for full
details, and details of University closure dates.
Welcome Week 24th January 2022 28th January 2022
Term 1 7th February 2022 22nd April 2022
Examination Period 3rd May 2022 20th May 2022
Resit Examination Period TBA TBA

7. Schedule of teaching and learning activities

There will be a guest lecturer to deliver the “Intellectual Property (IP) challenges that entrepreneurs
might face” topic. The module will have the following structure:

Part 1. Perspectives in International Entrepreneurship & developing a business idea

This part will introduce the main theories in International Business and how the International
Entrepreneurship field emerged. There will be also an examination on International New Ventures
(INVs) and how those differ from traditional companies. The challenges and opportunities of family
businesses will be also introduced. In addition, you will be introduced to how you can conduct a
feasibility analysis and how to write a business plan.

Part 2. Identifying opportunities in the international arena

This part will introduce the identification of opportunities. Discovery and creation of opportunities will
be analysed as well. The importance of networks in identifying opportunities will be also examined.

Part 3. Networks and managing partners/partnerships

4 | Page
This part will introduce the role of networks and how international entrepreneurs can manage their
partners and partnerships. It will be also introduced how SMEs can establish partnerships with
MNEs.

Part 4. Internationalisation choices in International Entrepreneurship

This part will introduce the different choices of entrepreneurs to internationalise their operations.
How companies develop their business. It will be also examined the legal and other IP issues that
entrepreneurs might face in international markets.

Part 5. Specialised topics

This part will introduce you to the importance of international social and female entrepreneurship
will be introduced.

In addition to the teaching and learning activities within the module, additional study support can be
seen at: Academic Skills
Week Week Activity
No. beginning

1 27 Main theories in International Business and International

September Entrepreneurship. The International New Venture (INV)

2 4 October Family firms, how do they differ from other type of firms?

3 11 October Feasibility Analysis

4 18 October Writing a Business Plan

5 25 October Sensing, seizing and transforming international opportunities

6 1 November How you can build and manage the international entrepreneurial
firm

7 8 November MNE networks and new venture internationalisation

8 15 November International entrepreneurial entry, market entry, entrepreneurial

marketing

9 22 November Intellectual property (IP) challenges in the international arena

10 29 November Social entrepreneurship

11 6 December Female entrepreneurship

12 13 December Revising the key concepts

5 | Page
 8. Assessment
The overall pass mark for this module is 50%

Presentations and group report (40% weighting) - 25th March 2022 (presentations)/ 25th March
2022 at 11:30PM (group report)

Students will have to develop a business idea and analyse all the necessary steps to
internationalise their operations. Students who are very engaged could pitch their ideas in front of
i3Centre and other externals.

Individual Report (60% weighting) – Submission deadline 21st April 2022 at 11:30PM

Students will have to write individually a report on how a small business/family business will
internationalise its operations. They will have to refer to family business, International
Entrepreneurship literature to support their argument. This will help students to understand how
they can either set-up their own business or how they can run an existing family business.

First sit Deadline or Weighting Maximum Marking Learning

assessments exam period out of length type outcomes
100%* mapped to
this
assessment.
Presentation/Report 25th March 20% 10 minutes 50% 1,2,3,4,5,6
2022 Presentation presentation
+ 5 minutes
Q&A

25th March 20% Group 1500 words

2022 report

Individual Report 21st April 60% 2500 words 50% 1,2,3,4,5,6

2022
11.30pm

*The weighting refers to the proportion of the overall module result that each assessment task
accounts for.

Your assessment brief:

Presentations and group reports:

Please see below the assessment details of the presentations and group reports. The
presentation will be a pitch in front of the class (10 minutes plus 5 minutes for questions).

6 | Page
 • Make sure to include name of your tutor in the subject line when you submit your slides
and group report on Turnitin in Moodle
• Make sure to include your group member names and their university student numbers on the
slides and group report
• You should clearly show the group member names on which part they have prepared
the slides and which part they have written the group report
• Present the business idea. Why is it interesting? Why the customers should buy it?
• How did you identify the business opportunity/gap? How did you capture this opportunity?
• Will the business idea help local communities (social entrepreneurship, etc.)? If yes, how?
• Is your business idea part of a start-up or a family firm? If it is the former (i.e. start-up)
then you will face the scarcity of resources issue. How do you plan to overcome this
challenge? Will you use networks, etc.? • How will you fund your business idea? Will you
use angel investors? Venture Capital?
Crowdfunding? Which platforms (refer to the lecture slides for examples)?
• How will you protect intellectually the business idea?
• How will you expand your business idea in foreign markets (will you have to change the
product service there – transformation part)? Which markets will you enter? Who are your
main competitors? Which entry modes will you use? What is your market segment (e.g.
young people? Socio economic characteristics (income, etc.)? How will you
promote/advertise your business idea?
• Do not forget to cite your sources in the slides and in your report! Use reliable sources
only! You should also have a reference list!

Please remember to use graphs and tables. This will make your presentations (and group reports)
more appealing and the audience will be able to follow you. Feel free to use innovative ways to
present. For example, you could interview students (and video record them) in the campus and
ask them if they would buy/use your business idea.

Individual report:

Please see below the details of the individual reports.

1. Choose an existing SME/family firm (please note that the family firm should be small,
do not select big Multinationals) or create/develop your own SME. Why is it interesting?
What products does your company offer? What services does your company offer?
2. How did you identify that there is a need for a new product or service? How did you
identify a business opportunity/gap? How did you capture this opportunity?
3. Will the business idea help local communities (social entrepreneurship, etc.)? If yes, how?
4. Is your business idea part of a start-up or a family firm? If it is the former (i.e. start-up)
then you will face the scarcity of resources issue. How do you plan to overcome this
challenge? Will you use networks, etc.?
5. How will you fund your firm and business idea? Will you use angel investors? Venture
Capital? Crowdfunding? Which platforms (refer to the lecture slides for examples)?
6. How will you protect intellectually the business idea?
7. How will you expand your business idea in foreign markets (will you have to change the
product service there – transformation part)? Which markets will you enter? Who are your
main competitors? Which entry modes will you use? What is your market segment (e.g.
young people? Socio economic characteristics (income, etc.)? How will you
promote/advertise your business idea?

7 | Page
 8. If you decide to choose an existing SME/family firm you will have to use all the
previous steps by introducing a new product or service. For example, if you choose
Wonderbly (personalised books, please refer to the tutorial activities for further
information), you must come up with a new product that the company could offer
and you will have to follow all the previous steps (steps 1 - 7).

• You will also have to refer to relevant theories and concepts in your individual
reports
• Do not forget to cite your sources in your report! Use reliable sources only! You should
also have a reference list!

Please remember to use graphs and tables. This will make your individual reports more appealing.
Important note: Coursework is marked on the understanding that it is the student’s own work on the
module and that it has not, in whole or part, been presented elsewhere for assessment. Where
material has been used from other sources, this must be properly acknowledged in accordance with
the University’s Regulations regarding Academic Misconduct.

Marking, feedback and next steps

To pass this module, students must achieve an overall mark of 50+ for all assessments.

For coursework, the marks and feedback will normally be provided to students within fifteen working
days of the submission deadline. In exceptional circumstances, where there is a delay in providing
feedback, you will be informed by the module leader.

If you do not pass a module at the first attempt, you may be eligible for a resit opportunity on the
failed assessments. This will be confirmed after the Progression and Award Board (PAB). Note that
marks on resit assessments are capped at 50% unless extenuation has been applied for and
granted.

For further details on resit assessments, please see section 7 below.

The assessment and feedback policy can be accessed at Assessment and Feedback Policy

Extenuating circumstances and student support

The University recognises there are times when serious and unexpected matters which are beyond
a student’s control (such as serious illness or injury, death in family) impact on their academic
performance and ability to complete assessments by the deadline. Guidance on claiming extenuation
can be found at: Extenuating circumstances

External Examiner

The External Examiner for this module is:

Name: Dr Andrew Ross
Institution: University of Dundee

Please note that the role of the External Examiner is to evaluate the overall standard of
assessments on the module. They are unable to correspond with individual students about their
work. If you need to discuss your marks or feedback, please contact the module leader.

8 | Page
 9. Resit assessments

Assessment Schedule
Resit Deadline Weighting Maximum Marking Learning
assessments out of length type outcomes
100%* mapped to this
assessment.
Individual report in TBA 40% 2000 words 50% 1,2,3,4,5,6
lieu of the
presentation/group
report
Individual Report TBA 60% 2500 words 50% 1,2,3,4,5,6

10 Reading recommendations

The following are suggested readings for the module. Additional, more detailed
reading recommendations will be provided for the module topics.

Author Title Publisher ISBN

9 | Page
 Antonella International Entrepreneurship (Core Edward 97817856 5454
Zucchella, textbook) Elgar
Birgit Hagen, Publishing

Manuel G.
Serapio
Bruce R. Entrepreneurship: Successfully Pearson 9781292255361
Barringer, R. Launching New Ventures, Global
Duane Ireland Edition
Shameen Born Globals, Networks, and the Large Routledge 9781138787797
Prashantham Multinational Enterprise: Insights from
Bangalore and Beyond

Stephanie A. The Routledge Companion to Routledge 9780415829199

Fernhaber, International Entrepreneurship
Shameen
Prashantham
Dafna Kariv Female Entrepreneurship and the New Routledge 9780415896870
Venture Creation
An International Overview

Other useful texts:

Vahlne, J.E. and Johanson, J., 2017. From internationalization to evolution: The Uppsala model at
40 years. Journal of International Business Studies, 48(9), pp.1087-1102.

Dimitratos, P., Johnson, J.E., Plakoyiannaki, E. and Young, S., 2016. SME internationalization: How
does the opportunity-based international entrepreneurial culture matter?. International Business
Review, 25(6), pp.1211-1222

Galkina, T. and Chetty, S., 2015. Effectuation and networking of internationalizing SMEs.
Management International Review, 55(5), pp.647-676.

Kontinen, T., 2014. Biohit: A Global, Family–Owned Company Embarking on a New Phase.
Entrepreneurship Theory and Practice, 38(1), pp.185-207.

Coviello, N. and Munro, H., 1997. Network relationships and the internationalisation process of
small software firms. International Business Review, 6(4), pp.361-386.

Oviatt, B.M. and McDougall, P.P., 1994. Toward a theory of international new ventures. Journal of
International Business Studies, 25(1), pp.45-64.

McDougall, P.P., Shane, S. and Oviatt, B.M., 1994. Explaining the formation of international new
ventures: The limits of theories from international business research. Journal of Business Venturing,
9(6), pp.469-487.

11. Additional module information

Resources
For the assignments and activities you will have to use the following websites/databases:

· Global Entrepreneurship Monitor (GEM) https://www.gemconsortium.org/

10 | Page
 · GlobalEDGE https://globaledge.msu.edu/

· TechLondon – Mayor of London https://www.tech.london/

There are also other websites that could help you with your assessments:

· EU-Startups Magazine https://www.eu-startups.com/

· Techhub Global https://www.techhub.com/

· NWES https://www.nwes.org.uk/

· Startup Google https://startup.google.com/

Costs
There are no module specific additional costs

12. Changes to the module

At the University of Greenwich, we value feedback from students as well as External Examiners and
other stakeholders and we use this information to help us improve our provision. Students requested
to include the concepts of feasibility analysis and how to write a business plan. Based on their
feedback the module team added these two topics in the curriculum.

Important note: The University of Greenwich will do all that it reasonably can to deliver the module
and support your learning as specified in our handbooks and other information provided. However,
under some circumstances, changes may have to be made. This may include modifications to the:

• content and syllabus of modules, including in relation to placements

• timetable, location and number of classes • content or method of delivery of your
module
• timing and method of assessments.

This might be because of, for example:

• academic changes within subject areas

• the unanticipated departure or absence of members of university staff
• where the numbers expected on a module are so low that it is not possible to deliver an
appropriate quality of education for students enrolled on it.
• industrial action by university staff or third parties • the acts of any government or
local authority
• acts of terrorism.

In these circumstances, the University will take all reasonable steps to minimise disruption by making
reasonable modifications. However, to the full extent that it is possible under the general law, the
University excludes liability for any loss and/or damage suffered by any applicant or student due to
these circumstances.

11 | Page
 13. Other Details

The majority of information relevant to you while you study at the University has been brought
together into your programme moodle page. Please refer to your programme moodle page for
any further information you might require including:

• Deadlines and extenuating circumstances,

• Plagiarism and referencing,

• Who to go to for advice or if you are concerned,

• How to provide us with feedback,

• Key administrative procedures.

12 | Page