SAGE University, Indore

Institute of management studies

ASSIGNMENT MBA-III SEM

SUBJECT NAME & CODE: Consumer Behaviour MGTDEMKT002T

SESSION: N0V-Dec=2022
UNIT NO:1-5
Assignment NO.: Overall DATE OF SUBMISSION -25.11.22

Faculty Name: Prof:Vinay Sharma

Q1. What is Consumer Behaviour?

Q2. Write the scope of consumer behaviour?
Q3. Write the model of consumer decision making?
Q4. What is consumer decision process?
Q5. Explain determinant of buyer behavior ?
Q6. Explain stages of consumer Decision process?
Q7. Write the factor affecting consumer decision making process?
Q8.Explain Personality in consumer behaviour?
Q9. Explain measurement of attitudes scaling techniques?
Q10. Write the external factor influencing consumer behaviour?
Q11.Write the family life cycle?
Q12.Write the lifestyle profiles of the social class (ALO & VALS)?
Q13.What is consumer research?
Q14.Write the methods of consumer research?
Q15.Write about new development in the field of consumer research?