Institute of Science, Poona’s

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH

Wakad, Pune-411 057
Q.1: Explain the Concept of Branding. Describe the scope of branding in
the evolving markets.

Q.2: Explain ‘Product Diversification’. In what situation it is suitable?

Q.3: What is ‘Product Simplification’? State its benefits (advantages)

Q.4: Write a note on Brand Extension. Which strategic steps will be

necessary to implement the same?

Q.5: What is ‘Test Marketing’? State the Benefits ‘Test Marketing’..

Q.6: Explain - Defining and ‘Establishing Brand Value’.

Q.7: Discuss the Brand Building Process in context to the following

brands:
a) Cadbury
b) Pears

Write short notes on (any 2)

1. Brand Architecture
2. Heritage Brands
3. Retail Brands
4. New Product Development Process
5. Product Focused Organization
6. Brand Challenges and Opportunities
7. Factors influencing design of the product