MICHAELA N.

GERONIMO
BSF- 4 A

“PRODUCT DEVELOPMENT AND VALUE ADDITION”

PRE-TEST ACTIVITY I (Match me if you can)

1. B 1. D
2. B 2. C
3. A 3. F
4. C 4. A
5. B 5. B
6. A 6. E
7. A
8. B
9. B
10. A

ACTIVITY II (Where do I belong?)

IDENTIFICATION REMARKS
STEP
1. Success product 6 Implement,evaluate and control strategy

2. External product 2 External assessment

3. Sharing strategic 5 Compare strategic options

4. Transfer the list 4 List and Review Strategic opportunities

5. Start planning 1 Identify mission and institutional objectives

6. Internal product 3 Internal assessment

ACTIVITY III (How can I help?)

This is my advertisement 

COMMENTS OF MY FELLOW CLASSMATES :

1. 2.
3. 4.

5.
E. Evaluation/Post test (ANSWER ONLY)

1.)
IDEATION AND
RESEARCH
Conducting market
research and identifying
costumer needs.

LAUNCH AND STRATEGIC PLANNING

COMMERCIALIZATION Creating a solid research-
Finalize product positioning based strategy to address the
and pricing to launch. needs of the users.

DEVELOPMENT AND
TESTING
Work together with
members from multiple
teams to build the
product.

2.)

- Product development strategy is important because it uses market research to

develop a plan for success in selling products. Your overall strategy should include the
methods and techniques you will use during each stage of product development. This
can help you overcome obstacles and focus on the most successful strategies. Making
plans for how to develop various products can also enable you to adjust existing
products and grow your business.

3.)

“Where are you costumer physically located”

- This step is clearly made easy by the existence of a e-commerce platforms and
logistics solutions, enabling you to sell and deliver to almost any part of the
world.
“Demand for the product”
- The importance of the need will define the size of your potential market for the
product.

“Can it be produced”
-Where as anything can be created or adapted from a photo using photo shop
from a technical perspective

4.)
- For me, if you want to develop a successful product development strategy, start
by challenging yourself and everything you think, that you know about the stages
of the product cycle. Stand on the shoulders of giants. Discover your own path by
exploring the already paved ones. And also when creating your product
development strategy you need to acquire sufficient knowledge and experience.