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oitshepo

consor um

Brand Manual
Boitshepo Consor um 1 Invoice 58 Work-Suite 101 Telescopic 145
Logo 5 Notepad 59 Boitshepo Property Dev 103 Hard-Hat 146
Color 9 Folder 61 Business Card 104 Golf Shirt 147
Photography 13 Pull-up Banner 63 Le erhead 105 Cap 148
Typography 18 Vehicle 64 Invoice 106 Work-Suite 149
Elements 22 Telescopic 65 Notepad 107 Boitshepo Security 151
Boitshepo Consor um 2 23 Hard-Hat 66 Folder 109 Business Card 152
Business Card 24 Golf Shirt 67 Pull-up Banner 111 Le erhead 153
Le erhead 25 Cap 68 Vehicle 112 Invoice 154
Invoice 26 Work-Suite 69 Telescopic 113 Notepad 155
Notepad 27 Boitshepo Earth Moving 71 Hard-Hat 114 Folder 157
Folder 29 Business Card 72 Golf Shirt 115 Pull-up Banner 159
Pull-up Banner 31 Le erhead 73 Cap 116 Vehicle 160
Vehicle 32 Invoice 74 Work-Suite 117 Telescopic 161
Telescopic 33 Notepad 75 Boitshepo Waste Mngmnt 119 Hard-Hat 162
Hard-Hat 34 Folder 77 Business Card 120 Golf Shirt 163
Golf Shirt 35 Pull-up Banner 79 Le erhead 121 Cap 164
Cap 36 Vehicle 80 Invoice 122 Work-Suite 165
Work-Suite 37 Telescopic 81 Notepad 123
Boitshepo Contruc on 39 Hard-Hat 82 Folder 125
Business Card 40 Golf Shirt 83 Pull-up Banner 127
Le erhead 41 Cap 84 Vehicle 128
Invoice 42 Work-Suite 85 Telescopic 129
Notepad 43 Boitshepo Burial Society 87 Hard-Hat 130
Folder 45 Business Card 88 Golf Shirt 131
Pull-up Banner 47 Le erhead 89 Cap 132
Vehicle 48 Invoice 90 Work-Suite 133
Telescopic 49 Notepad 91 Boitshepo Power Mngmnt 135
Hard-Hat
Golf Shirt
Cap
50
51
52
Folder
Pull-up Banner
Vehicle
93
95
96
Business Card
Le erhead
Invoice
136
137
138
Table of
Work-Suite
Boitshepo Water Drilling
Business Card
53
55
56
Telescopic
Hard-Hat
Golf Shirt
97
98
99
Notepad
Folder
Pull-up Banner
139
141
143
Content
Le erhead 57 Cap 100 Vehicle 144
oitshepo
consor um
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Horizontal Logo Logo Icon “Symbol of Boldness”

oitshepo B+O+ =
consor um

LOGO
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boldness Symbol Construc on & Clear Spaces

Place the required file into your working document and ensure proper
logo rendi on and quality.

Always ensure that there is no obstruc ons within the clear space area to
ensure maximum legibility and impact.

Always determine the X Height first.


The X-Height =1/8 the Boldness Symbol Height
oitshepo
Our logo stands alone, and it is used in applica ons like corporate
sta onery, signage and sponsorship. It is also used as the lead logo in
communica ons that of a legal nature.
consor um

LOGO
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

its he p
oitshepo oitshepo o

o
consor um consor um consor um
Never manipulate the form by removing any of the elements Never alter the color, whether it’s by adding a gradient to the Never skew, manipulate or change the form or structure of the
type or changing the color of the mark. mark or type.

oitshepo oitshepo
consor um consor um
Never change the typeface of the logo Never manipulate the color of the logo whether it’s a gradient or Never screen back or add opacity to the logo
any other color

oitshep
consor o
um
Do not at any me angle the logo. It always sits on a 0 degree
angle

LOGO
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo oitshepo
consor um consor um

OTHER LOGO APPLICATIONS

Using the logo on backgrounds

We’re proud of our logo, so readability is essen al. In situa ons


oitshepo oitshepo where we don't have control over the prin ng process, play it
consor um consor um
safe and use alternate logo, even if the background is white.

LOGO
Colour
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Primary Colours
BRAND COLOURS

Our colours are as important to us as the logo itself. They’re


part of the brand’s personality. We have established eight (8)
primary colours: Blue, Grey, , Ruby Red, Turquoise Blue,
Green, Orange,

COLOUR
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Psychology of Blue Psychology of Black

In color psychology, blue's color meaning es closely to Green is a color that can evoke powerful emo ons. It is a
the sea and the sky. Stability, harmony, peace, calm and dominant color in nature that makes you think of growth.
trust are just some of the feelings your customer may Think of nature and see the incredible variety of shades
feel about your brand when you integrate the color blue of green expressing renewal and life. Green evokes a
into your branding. feeling of abundance and is associated with refreshment
and peace, rest and security.

Psychology of Ruby Red Psychology of Orange

Ruby is an emo onally charged color represen ng strong Generally, orange signifies shelter, allowing us to evade
feelings and a passionate nature. ... Ruby lovers tend to an grief or disappointment that may be domina ng our
be hard workers, taking pleasure in physical labor and minds. The color promotes rejuvena on, posi vism, and
working with their hands. Wear this hue if you want to op mism. Orange can foster encouragement, mo va on,
take ac on by invigora ng courage, strength, and drive during our trying mes.
asser veness and power

Psychology of Black
Primary Colour Pale es
In color psychology, black's color meaning is symbolic of
mystery, power, elegance, and sophis ca on. In contrast,
the color meaning can also evoke emo ons such as
sadness and anger. Many fashion retailers have used
black in their logos. Black is also a popular color for text
as it's an easy color to read. CMYK CMYK CMYK CMYK CMYK
100 I 83 I 30 I 35 0 I 60 I 60 I 40 100 I 100 I 100 I 64 I 15 I 100 I 8 0 I 82 I 88 I 0
100
RGB RGB RGB RGB RGB
17 I 46 I 99 163 I 85 I 65 0I0I0 106 I 158 I 74 247 I 80 I 46

HEX HEX HEX HEX HEX


#2D4063 #A45E4D #201E1E #6A9E4A #F15D41

COLOUR
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

SECONDARY COLOUR PALETTE


CMYK CMYK CMYK CMYK CMYK
We primarily use the secondary colour pale e on the website 0 I 0 I 0 I 70 89 I 69 I 0 I 0 64 I 0 I 13 I 0 82 I 61 I 38 I 18 0 I 0 I 100 I 0

and apps, as it coincides with different roles on the website. RGB RGB RGB RGB RGB
Secondary colours should never be used as a dominant colour 107 I 107 I 107 32 I 86 I 179 70 I 195 I 217 61 I 88 I 112 255 I 242 I 18

on their own. You may see the secondary colours used in HEX HEX HEX HEX HEX
marke ng materials in charts, me lines or presenta ons, but #727376 #3B64AD #47C4DB #486077 #FFF212

they will be used sparingly.

CMYK CMYK CMYK CMYK CMYK


0 I 100 I 100 I 0 0 I 40 I 20 I 0 40 I 40 I 0 I 0 20 I 0 I 0 I 60 0I0I0I0

RGB RGB RGB RGB RGB


232 I 35 I 41 245 I 171 I 173 154 I 149 I 204 101 I 120 I 130 254 I 254 I 254

HEX HEX HEX HEX HEX


#Ed3237 #F7ADAF #9D98CA #6B7D87 #FEFEFE

COLOUR
Photography
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

PHOTOGRAPHY
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

PHOTOGRAPHY
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

PHOTOGRAPHY
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

OUR PHOTOGRAPHY
Do’s & Don't’s

Our images should never be edited or adjusted to distort the


picture quality outside the guidelines of this manual.

PHOTOGRAPHY
Typography
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo Lato Light


consor um Lato Light

TYPOGRAPHY
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
REGULAR NORMAL abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

LATO PRIMARY FONT


LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
MEDIUM abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/ Lato is our primary font and must be used when possible. It’s
modern and sophis cated. It feels authen c and familiar. Lato is
LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ a font and is used in all marke ng collateral and the website.
LIGHT abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/ This font is also in our logo.

LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
SEMI BOLD abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
BOLD abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
HEAVY abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

LATO ABCDEFGHIJKLMNOPQRSTUVWXYZ
HEAVY abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

TYPOGRAPHY
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

MULI ABCDEFGHIJKLMNOPQRSTUVWXYZ
REGULAR NORMAL abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

MULI SECONDARY FONT


MULI ABCDEFGHIJKLMNOPQRSTUVWXYZ
SEMI BOLD abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/ When Muli isn’t available or cannot be used, Muli is a free
alternative that closely matches Lato. This is used
MULI ABCDEFGHIJKLMNOPQRSTUVWXYZ
BOLD abcdefghijklmnopqrstuvwxyz primarily in Powerpoint and Keynote presentation.
1234567890!@#$%^&*()<>?/

MULI ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXTRA BOLD abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()<>?/

TYPOGRAPHY
Elements
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
oitshepo The card owner’s name and designa on
Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
consor um (Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a solid background in
white on the inner lay of the folder,
with contacts at 6pts in white.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
consor um

oitshepo
consor um

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
oitshepo
construc on
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a solid background in
white on the inner lay of the folder,
with contacts at 6pts in white.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a solid background in
white on the inner lay of the folder,
with contacts at 6pts in white.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
construc on

oitshepo
construc on

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
oitshepo Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
water drilling
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
water drilling

INVOICE

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
water drilling

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPADS 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
water drilling

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
water drilling

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a solid background in
white on the inner lay of the folder,
with contacts at 6pts in white.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
water drilling

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a solid background in
white on the inner lay of the folder,
with contacts at 6pts in white.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
oitshepo
earth moving
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
earth moving

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
earth moving

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
earth moving

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
earth moving

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
earth moving

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
oitshepo Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
burial society
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
burial society

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
burial society

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
burial society

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
burial society

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
burial society

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF-SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
property development

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
property development

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
property development

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
property development

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
property development

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF-SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
oitshepo The card owner’s name and designa on
waste management Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
waste management

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
waste management

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
waste management

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
waste management

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
waste management

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF-SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
power maintainance

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
power maintainance

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
power maintainance

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
power maintainance

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
power maintainance

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF-SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

Prof. Dr
John Doe
Director
Marke ng & Business Strategy Communica on

T: +27-15-957-0000 Boitshepo Consor um


M: +27-72-957-0000 123 Way Street
E: john.doe@boitshepoecurity.co.za Limpopo, 2300
E: www.boitshepocomsor um.co.za South Africa

Boitshepo Consor um logo in brand colours


Logo width: 15mm
Distance from top edge: 3mm
The card owner’s name and designa on
oitshepo Typeface: Lato Normal (Name), Lato Bold (Title), Lato Normal
security
(Designa on)
Size: 6pt, 5,5pt

The Company address and contact details


Text to be set over 4 columns shown
Type face; lato Regular
Size: 5,5pt

BUSINESS CARD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um le erhead is the cornerstone of the


sta onery system and the en re Corporate Iden ty. Other
sta onery applica ons are based on it.

The A4 le erhead shown here is the basis for all other A4 and A4-
drived sta onery. Other items of sta onery. Other items of
sta onery must have a strong visual link with the le erhead. For
this reason, these items should be based on the le erhead grid
shown here.

Inner bleed should be set at 20mm. With logo set at 79mm, all text
should be set at 8pts for body text, and 6pts for contacts .

LETTERHEAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

John Doe
Accoun ng Officers

The Boitshepo Consor um Invoice is designed on a A4 le erhead


shown here is the basis for all other A4 and A4-drived sta onery.
This item of sta onery must have a strong visual link with the
le erhead.

Inner bleed should be set at 10mm. With logo set at 25mm, all text
should be set at 8pts for body text, and 6pts for contacts .

INVOICE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
NOTEPAD 22
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

The logo is used consistency with all corporate sta onery and is
placed on the top le hand side. The logo icon is used in white
colour on the corporate green or orange background.

20
22 NOTEPAD
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

oitshepo
security

The logo is used consistency with all


corporate sta onery and is placed
on the top right hand side. The logo
icon is used on a white background
on the inner lay of the folder, with
contacts at 6pts in blue.

FOLDER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The Boitshepo Consor um Pull up


Banners are design in 2 ways.

1. Is a generic Pull up Banner with a


solid background, white logo placed
top right, the logo icon placed center
of the banner bleeding off the facing
right at 10%.

2. Is a customizable version with a


full color logo placed on the top right
hand of the banner. A image is placed
in propor on with a solid
background at 35 degrees. The logo
icon is placed over the image at 80%
and the remaining 20% on the solid
background. The logo icon has to
bleed off the facing right at 10%.

PULL-UP BANNER
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centered across the door panel on the driver and passengers' side. The brand icon is used in full color in
large print across the side panels of the car. The vehicle can either be white or full color blue.

VEHICLE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo is used in consistency and is centered placed horizontal


across the banner at the top of the banner in full colour on a white
background and in white on a solid colour.

On the white ground logo the full colour icon is placed on the
banner covering 80% of the banner bleeding off on the le and the
right side. On the solid background the icon occupies 30% of the
banner bleeding only on the right side. Text on the solid
background banner runs ver cally centered.

TELESCOPIC
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Hard-hats should be considered in 2 op ons, namely:

White Hard-Hats

These should always be branded front center of the


hat with the company’s full colour logo; and

Solid colour Hard-Hats

These should always be branded front center of the


hat with the company’s white logo.

HARD-HAT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo be kept consistent, centered across the item or


place on the le hand pocket for branding. The logo can
either be full colour or white or used tone on tone.
Where wording must be used, it must appear on the
sleeve or right hand pocket or the rear behind the neck.
Where the brand icon is used it must appear in large print
full colour or white on the right hand corner.

GOLF-SHIRT
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

The logo should be kept consistent, centred


across the item. The logo must be used full
colour on white.

CAP
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE
BOITSHEPO CONSORTIUM IDENTITY
STANDARDS >

Work-suites should be considered in 2


op ons, namely:

White Work Suites

These should always be branded le pocket


of the work suite with the company’s full
colour logo and back center top of the suite.

Solid Colour Work Suites

These should always be branded le pocket


of the work suite with the company’s full
white logo and back center top of the suite.

WORK-SUITE

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