Assignment 8

My chosen company would be PepsiCo please! As I have

started researching them already

And the 3 strategic models we have been asked to use are:

Porters five force analysis, PESTEL analysis and blue ocean

strategy

Questions to ask marie:

What is a pestel analysis

NOTES FOR ASSIGNMENT 8

INTRODUCTION

- Start by introducing the company that I will be talking about, mention company slogans
and just general things about the business and any necessary quotes from them.
OR

Start with an overview of the business

PESTLE

There is a range of different tools to help organisations achieve alignment with their
environment and anadvantage over their competitors. Tools including PESTLE,
Porter’s ve forces and Blue Ocean Strategy areall useful to help organisations do
this. While all these tools are useful, when applied in isolation they often have limited
value.  Managers should beaware of the critiques of these tools and should consider
using them together to gain a more holistic pictureof the strategic environment
around them. It is important that you research and discuss both the advantages and
limitations in your assessment, asthis will demonstrate your ability to critically
evaluate the models and understand their value in real-worldpractice

Kenneth R. Andrews
–

Kenneth R. Andrews shares a similar perspective to Chandler, although he also

emphasises the importance of generating a vision that outlines where an
organisation sees itself in the future: 

…a pattern of objectives, purposes, or goals and major policies and plans for
achieving these goals, stated in such a way as to define what business the
company is in or is to be in and the kind of company it is or is to be.

Use statistica to find out what company to do.