PROJECT WORK

CONSUMER BEHAVIOUR

SUBMITTED TO :-
PROF. AJS BATRA

SUBMITTED BY :-
AKASH KUMAR
2220982007
MBA (MARKETING) SECTION- A
TOPIC
THOUGHTS AND ACTIONS WHILE PURCHASING A
PRODUCT AND THE DECISION MAKING STEPS
INVOLVED IN THE PROCESS.

The product that I am going to discuss about is a mobile phone that I

purchased and will discuss all the elements involved in that purchase
through the CONSUMER BUYING PROCESS.

❖ PROBLEM RECOGNITION
So, I was earlier having an old phone which was not working properly
and also had some battery issues and storage issues. Since nowadays
mobile phone has become a very important part of our lives specially
for the students, so I decided to buy a new phone for myself.

❖ INFROMATION SEARCH
Buying a mobile phone nowadays is very confusing and hard as there
are so many products of so many different brands and also it is hard to
judge which phone is gonna fit the requirements properly.
The main requirements that I wanted for my phone was:-
● More storage ( RAM)
● Better camera with amazing picture quality
● A good battery backup
● And most importantly that fits in my budget.
So, I started doing research about which phone is gonna fit the
requirements properly and for the research I initially opted for google,
I searched for the phones best suited for me accordingly.
Then I opted for others opinion too like my family’s opinion too and
continued my research.

❖ EVALUATION OF ALTERNATIVES
After all the research about phones I shortlisted some good phones
that were appropriate regarding my requirements. According to the
above listed requirements I shortlisted mobile phones of REALME,
REDMI, AND VIVO.
After shortlisting the alternatives I started detailing more aboit those
phones and finally selected one.

❖ PURCHASE DECISION
After evaluating all the pros and cons of the phone I selected one that
was of REALME and the model name was REALME 5 pro.
This mobile phone was completely appropriate as it has a battery
backup of 5000 mah, rear camera of 64 mp and front one of 16mp, iot
has a storage of 4gb RAM and 64gb ROM and most importantly its
was under my budget.
So, finally after seeing all these features I decided to buy this mobile
phone.
❖ POST PURCHASE BEHAVIOUR
I purchased the phone and was satisfied with the product so I
recommended it to my cousins and friends who wanted a good mobile
phone but does not had a big budget for the same. So my experience
of buying and using the mobile phone of REALME 5 pro was good.

This was all about my experience of buying a product and all the
thoughts, actions and the decision making which I have gone through
while making this purchase.