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Lecture 7 CE 301
Lecture 7 CE 301
MESSAGES
Lecture 7
Dr. Mohammed Kabirul Islam
PREPARING EFFECTIVE BUSINESS
MESSAGES
• Organisational patterns and planning steps for
composing a message
– Identifying purpose
– Analysing audience
– Choosing ideas
– Collecting data to support ideas
– Organising the message
IDENTIFYING YOUR PURPOSE
• Identifying the purpose of your message. A
message may have many purposes, such as
– To provide information
– To persuade
– To negotiate
– To refuse a request
• It is important to transmit a message
– Clearly
– Simultaneously creating goodwill
ANALYSING YOUR AUDIENCE
• To get desired response from receiver of the message the message
must be adapted to receiver’s
– Views
– Attitudes
– Needs
– Culture