COMMUNITY SERVICE PROJECT REPORT ON

“TOURISM"

A Community Service Project report submitted to

ADIKAVI NANNAYA UNIVERSITY, RAJAMAHENDRAVARAM
In partial fulfillment for the award of the degree of

“BACHELOR OF MANAGEMENT”

Submitted by
PACHIGOLLA T N V S S KASI RAJESWAR
REGD NO: 214108300030
Under the mentorship of
Mr. K. SAI MANIDEEP
B. Tech, MBA

Lecturer in MANAGEMENT.

SRI ADITYA DEGREE COLLEGE

(Affiliated to Adikavi Nannaya University, Rajamahendravaram, Approved by APSCHE)

Dasari Complex, J.P. Road, Bhimavaram, 534202

Batch (2021-2024)
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 SRI ADITYA DEGREE COLLEGE
Affiliated to Adikavi Nannaya University-Approved by APSCHE
Dasari Commercial Complex, Juvvalapalem Road, Bhimavaram,
West Godavari, A.P-534202.
Phone: 08816– 222168, Cell: 7997256662 / 3
Website: aditya.ac.in / degree E-Mail: sadcbvm@aditya.ac

CERTIFICATE

This is to certify that Community Service Project work entitled "(TOURISM)" submitted
in partial fulfillment for the award of the degree of BACHELOR OF
SCIENCE/COMMERCE/BUSINESS ADMINISTRAION affiliated to ADIKAVI ANNAYA
UNIVERSITY, RAJAMAHENDRAVARAM, through SRI ADITYA DEGREE COLLEGE,
BHIMAVARAM, West Godavari District, Andhra Pradesh, done by PACHIGOLLA T N V S S
KASI RAJESWAR, Redg No: 214108300030 is an authentic work carried out by him /her. He/she
has done and submitted his/her Community Service Project report under the mentorship of Mr. K.
SAI MANIDEEP, Lecturer in MANAGEMENT, in partial fulfillment for the award of the degree
of BACHELOR OF BUSINESS ADMINISTRATION.

MENTOR Principal

(Mr. K. SAI MANIDEEP) Mrs A. ANURADHA

Signature of the External.

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 DECLARATION
I hereby declare that this Community Service Project report entitled "(TOURISM)”
with special reference of "Bhimavaram Town, West Godavari District, Andhra
Pradesh along with my other team members submitted by me to 'ADIKAVI
NANNAYA UNIVERSITY, RAJAMAHENDRAVARAM" Is a bonafide work
undertaken by me along with my team members under the esteemed mentorship of
Mr. K. SAI MANIDEEP, Lecturer in Management, SRI ADITYA DEGREE
COLLEGE, Bhimavaram and it is not submitted to any other University or
Institutions for award of any degree / published at any time.

Place: Bhimavaram

Date:

(PACHIGOLLA T N V S S KASI RAJESWAR)

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 ACKNOWLEDGEMENTS

With great pleasure, I express my heartful gratitude to Mrs. A. ANURADHA Principal,

SRI ADITYA DEGREE COLLEGE, Bhimavaram without whose help this project will not have
vigor.
I express my deep sense of gratitude and my sincere thanks to my mentor, Mr. K. SAI
MANIDEEP, Lecturer in Management, SRI ADITYA DEGREE COLLEGE, Bhimavaram, who
has given invaluable guidance to me. I am very much indebted to him/her for the timely suggestion,
cooperation and mentorship till the completion of this project work.
I express my deep sense of gratitude and my sincere thanks to Authorities, People of
Bhimavaram for their support and cooperation.
I express my deep sense of gratitude and my sincere thanks to all the RESPONDENTS of
my community service project for their support and cooperation.
Finally I thank my beloved PARENTS who helped me, encouraged me and strengthened
me for successful completion of the project, I also thank all my TEAM MEMBERS, my friends,
relatives and all my will wishers who have directly or indirectly contribute their help in the
successful completion of my Community Service Project work.

(PACHIGOLLA T N V S S KASI RAJEWAR)

Redg NO: 214108300030

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 CONTENT
CHAPTER- 1
INTRODUCTION
NEED OF THE STUDY
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
METHODOLOGY OF THE STUDY
LIMITATION OF THE STUDY
CHAPTER – 2
PROJECT SPECIFICATIONS
CHAPTER – 3
PROBLEMS IDENTIFIED
CHAPTER – 4
DATA INTERPRETATION
CHAPTER-5
SHORT TERM AND LONG TERM IMPLEMENTATION
CHAPTER-6
CONCLUSION
CHAPTER-7

BIBILOGRAPHY

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 CHAPTER- 1

INTRODUCTION

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INTRODUCTION
Tourism is travel for pleasure; also the theory and practice of touring, the business of attracting,
accommodating, and entertaining tourists, and the business of operating tours. Tourism may be
international, or within the traveler's country. The World Tourism Organization defines tourism
more generally, in terms which go "beyond the common perception of tourism as being limited to
holiday activity only ", as people "traveling to and staying in places outside their usual environment
for not more than one consecutive year for leisure, business and other purposes". Tourism is the
act of travel for predominantly recreational or leisure purposes, and also refers to the provision of
services in support of this act. According to the World Tourism Organization, tourists are people
who "travel and stay in places outside their usual environment for not more than one consecutive
year for leisure, business and other purposes not related to the exercise of an activity remunerated
from within the place visited".
Tourism, however long its incident duration, has become an extremely popular, global activity. In
2004, there were over 763 million international tourist arrivals.
As a service industry, tourism has numerous tangible and intangible elements. Major tangible
elements include transportation, accommodation, and other components of a hospitality industry.
Major intangible elements relate to the purpose or motivation for becoming a tourist, such as rest,
relaxation, the opportunity to meet new people and experience other cultures, or simply to do
something different and have an adventure.
Tourism is vital for many countries, due to the income generated by the consumption of goods and
services by tourists, the taxes levied on businesses in the tourism industry, and the opportunity for
employment and economic advancement by working in the industry. For these reasons NGOs and
government agencies may sometimes promote a specific region as a tourist destination, and
support the development of a tourism industry in that area. The contemporary phenomenon of
mass tourism may sometimes result in overdevelopment, however alternative forms of tourism
such as ecotourism seek to avoid such outcomes by pursuing tourism in a sustainable way.The
terms tourism and travel are sometimes used interchangeably. In this context travel has a similar
definition to tourism, but implies a more purposeful journey. The terms tourism and tourist are
sometimes used pejoratively to imply a shallow interest in the cultures or locations visited by
tourists.
One of the earliest definitions of tourism was provided by the Austrian economist Hermann Von
Schullard in 1910, who defined it as, "sum total of operators, mainly of an economic nature, which
directly relate to the entry, stay and movement of foreigners inside and outside a certain country,
city or a region."
Hunziker and Krapf, in 1941, defined tourism as "the sum of the phenomena and relationships
arising from the travel and stay of non-residents, in so far as they do not lead to permanent
residence and are not connected with any earning activity."
In 1976 Tourism Society of England defined it as "Tourism is the temporary, short-term movement
of people to destination outside the places where they normally live and work and their activities
during the stay at each destination. It includes movements for all purposes."

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In 1981 International Association of Scientific Experts in Tourism defined Tourism in terms of
particular activities selected by choice and undertaken outside the home environment.
The tourism business is at least 2,000 years old. It began when wealthy citizens of ancient Rome,
deciding they would rather spend their summers away from the city, took trips to the countryside
and the coast.A tourist industry soon sprang up to cater for the Romans’ travel and accommodation
needs, and for a while it thrived. But Roman tourism ended with its empire, and for hundreds of
years the turbulent economic, social and military situation in Europe made frequent, safe travel
out of the question.
During the medieval era, however, tourism again appeared thanks to a growing interest in
pilgrimages. The organisers arranged the tourism basics of itineraries and places to eat and sleep.
And from records such as Chaucer’s Canterbury Tales, it’s evident that many pilgrims were keen
to relax and enjoy themselves as well as visit a holy shrine. In fact it’s from the Old English word
hāligdæg (holy day) that “holiday” derives.
But it was two other factors hundreds of years later that encouraged the start of more widespread
and regular tourism: health and culture. Those who could afford to do so began to visit the spa and
seaside towns of eighteenth century Europe to benefit from the spring waters and fresh air. Others,
most notably the English, took educational holidays to countries such as Italy with the intention of
studying paintings, sculptures and architecture, and visiting historical sites.
Straightforward leisure tourism took hold when industrialisation across Europe gave rise to an
affluent middle class with an increasing amount of free time. Entrepreneurs started to build tourist
hotels with an infrastructure of roads, carriages and ferries. Tourism began to take shape as an
international industry.
The industry was popular and steadily successful from the early nineteenth century. But for the
most part, it was expensive and limited to a small number of locations. Then everything suddenly
changed. In the 1960s, a growing number of people had disposable incomes, and with this extra
money came a desire for a different lifestyle. At the same time, reasonably-priced commercial
aircraft were able to carry passengers to and from any airport in the world.
Mass tourism had arrived, and with it there came an extraordinary growth in facilities. Fishing
villages on the southern coast of Spain, for instance, became resorts that were household names.
Elsewhere, business people capitalised on the demand for tourist attractions and constructed leisure
and theme parks.
The driving force behind these rapid developments was cash. In 2006, the international tourism
receipts for the three most popular destinations – France, Spain and the United States – totalled
$179.7 billion. The number of visitors who contributed this sum was 188.7 million.With figures
such as these, many countries around the globe work hard to encourage travellers to visit them.
The result in recent years is the boom in long haul flights to destinations that can supply tourists
with sun almost every week of the year.

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Unfortunately, it’s this scramble to grab a share of the tourist industry that is sometimes damaging
environments unable to sustain large numbers of visitors. There are also concerns about the
pollution generated by the ever-rising volume of tourist flights, cruise ships and road traffic. And
on top of these problems are increasing fuel costs; the demise of established resorts that have over-
expanded; fluctuating exchange rates for currencies; and the credit crunch.
The tourism industry will no doubt adapt to new demands and circumstances. But despite some
optimistic predictions from tourism agencies for its continued growth, this business may well find
that its most successful era, for the time being anyway, is past.
The concept of Tourism is based on making travel from one place to another comfortable, in terms
of travel, food and accommodation. The studies carried out in the field of tourism reveal that travel
and tourism had been an important social activity of human beings from times immemorial. Man
has been fascinated by travel to distant places from the earliest historic period but modern tourism,
which is distinguishable by its mass character, started only in the 1950’s and since 1970’s it
continues to grow exponentially. By 1990, tourism ripened into the world’s third most important
industry and by 1995, 3 tourism evolved into one of the largest and fastest expanding industries of
the world, which makes up a higher contribution to the value of world exports than all other sectors,
except crude petroleum and petroleum products.
The beauty of nature lies in its variety which indeed is endless. So is the timeless desire in the
human beings to appreciate the nature from the bottom of their heart. This is why since ancient
times explorers, discoverers and travellers undertook adventurous journeys in spite of all
difficulties they came across. The underlying idea of visiting new places to appreciate their beauty,
in course of time, has given birth to a modern industry called tourism. It is the job of tourism
industry to spot such places of beauty and interest and bring people and places physically closer
to one another by providing every facility and comfort. Thus natural scenery, favourable weather
and climate and cultural heritage are used for area development through promotion of tourism. In
this lesson, we will study the meaning of tourism, types of tourists and attraction for a variety of
tourist places. Also we will answer question about the need for tourism and contribution of variety
of tourist resources to the development of modern tourism.
Throughout history, people have needed to travel for survival, trade, conquests or curiosity. Very
little is known about the prehistoric period between 40000 BC to 10000 BC as no written records
exist. But after that period we have records in form of archaeological records, cave paintings,
stories, epics etc. Growth of tourism can be studied under different period.
1. Ancient period or early civilization- Civilization developed around 10000 BC to 8000 BC in
the Neolithic period when people began living together and developed settlement. Agriculture
developed and trade began amongst various settlements. Travel on animals began and the military
movement to acquire land and conquer tribes started. Journey was difficult and dangerous, by land
and sea, journey was slow and time Consuming. Development during this period – creation of
path, and mode of transportation, growth of cities near main roads.
2. Imperial or early empire period- tourism was established during the early empires of Egypt,
Persia, Rome, China and India .transport was made available, and Development of road network,
highways, roads and paths started in this period. Development of accommodation (sarais and inns),
check post and chowkis started in this period. People used to travel with servants, kitchen utensils,

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tents and animals. • SILK ROUTE- silk route was a major route for caravans carrying silk and
other luxury items from china to India and the Middle East which began as early as 2000BC. The
Kushan emperors opened and protected the silk roads. Movement of people from east to west to
exchange silk, muslin, porcelain, tea, rice, and spices started. Indian ships left Indian ports bound
for the Roman Empire. Navigation was done by stars. Rome sent back gold coins &wines. New
ideas and customs were exchanged.
3. Pilgrimage – or tirth yatra. For religion, belief, release from war and sickness, earn god’s grace,
Fair and rituals. Advantages- knowledge of geography, adventure, spiritual and social approval,
cultural enhance group and family tour.
4. European renaissance – it was a great cultural movement that began in Italy in early 1300 AD
and spread to England, France, Germany, Spain, and other countries in the late 1400s and ended
about 1600 AD. During the middle age, the church was a patron of arts. The renaissance or the
rebirth was a period of change and the revival of Greek and Roman culture. Painters and sculptors
during this period tried to give their works a spiritual quality and unrealistic human figures which
represented religious ideas. Grand tour – in Western Europe, tours were conducted by wealthy
social elite class for culture, Education and pleasure, literacy, health, science and business. Impact
of grand tour- increase in the knowledge of art, intellectual, craft and skills, social and economic
status.

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NEED OF THE STUDY:
 Tourism is vital for the success of many economies around the world. There are several benefits
of tourism on host destinations. Tourism boosts the revenue of the economy, creates thousands
of jobs, develops the infrastructures of a country, and plants a sense of cultural exchange
between foreigners and citizens.
 The number of jobs created by tourism in many different areas is significant. These jobs are
not only a part of the tourism sector but may also include the agricultural sector,
communication sector, health sector, and the educational sector. Many tourists travel to
experience the hosting destination’s culture, different traditions, and gastronomy. This is very
profitable to local restaurants, shopping centers, and stores.
 Governments that rely on tourism for a big percentage of their revenue invest a lot in the infrastructure
of the country. They want more and more tourists to visit their country which means that safe and
advanced facilities are necessary. This leads to new roads and highways, developed parks, improved
public spaces, new airports, and possibly better schools and hospitals. Safe and innovative
infrastructures allow for a smooth flow of goods and services. Moreover, local people experience an
opportunity for economic and educational growth.
 Tourism creates a cultural exchange between tourists and local citizens. Exhibitions,
conferences, and events usually attract foreigners. Organizing authorities usually gain profits
from registration fees, gift sales, exhibition spaces, and sales of media copyright. Furthermore,
foreign tourists bring diversity and cultural enrichment to the hosting country.
 Tourism is a great opportunity for foreigners to learn about a new culture, but it also creates
many opportunities for local citizens. It allows young entrepreneurs to establish new products
and services that would not be sustainable on the local population of residents alone. Moreover,
residents experience the benefits that come with tourism occurring in their own country.
 But real importance of tourism comes from its nature and how it is defined & structured. And
this is what we will explain here. Tourism contributes towards complete growth and
development of a country: one, by bringing numerous economic value & benefits; and, second,
helping in build country's brand value, image & identity. Tourism industry goes beyond
attractive destinations, to being an important economic growth contributor.
 Tourism is a continual source of income for public & private income. The government charges
various forms of tax that is called government revenue. The income generated through these
taxes is the public income. The profit earned by a seller, by selling items like local artifacts,
handicraft items, etc, to the tourists is called private income. Tourism also helps in employment
generation. It created jobs specifically in the hotel industry, hospitality industry, service sector,
entertainment, and transportation industry.

 Tourism also has spillover benefits such as preservation of environment which covers up an
area of historical sites and cultural values. PATA (Pacific Asia Travel Association) and WTO
(World Tourism Organization) have laid down laws for its preservation and conservation. India
has given a new lease of life to endangered species of animals by making laws on forbidding
the hunting of lions, deers, peacock, and many other birds and animals. India has also set up a
separate ministry of environment and forests to monitor the use of land from the environment
point of view.

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SCOPE OF THE STUDY:
It is tourism based on the natural attractions of an area. Examples include birdwatching,
photography, stargazing, camping, hiking, hunting, fishing, and visiting parks. These experiential
tourists are interested in a diversity of natural and cultural resources. They want what is real, and
they want to be immersed in a rich natural, cultural, or historical experience.Couple camping, one
of the many activities that can be enjoyed as a nature tourist.From the standpoint of conservation,
nature-based tourism provides incentives for local communities and landowners to conserve
wildlife habitats upon which the industry depends – it promotes conservation by placing an
increased value on remaining natural areas. As nature tourism becomes more important to the local
economy, communities have additional incentive to conserve their remaining natural areas for
wildlife and wildlife enthusiasts.
The nature-based tourism efforts in Texas will continue to focus on achieving habitat conservation
by providing information and assistance to private landowners, communities, businesses, and local
community leaders wishing to make nature-based tourism an integral part of their business and
community. By empowering people at the local level, we hope to build and provide guidance to a
growing industry that holds great promise for sustainable economic development and conservation
of wildlife habitat.

The nature of tourism is closely connected with travelling. It has been a human phenomenon
since the beginning of human civilization. It is a sensitive factor of the human nature in the
context of moving to survive, explore, and to know the unknown. In the early times, they started
travelling as nomads in search of prey and foods. Later, the development of the agriculture
activities created a base of the movements of people as a traveller. Then the movement of
industrial revolution made travelling prominent to various destinations. It made the traveller's
lifestyle easier and safer to realize their tourism activities.

Tourist and service: Tourism is a service industry, which is a compound of those sectors of the
economy that are involved in providing services, such as accommodation, food, beverage,
transportation, and recreations as well as distributions and sales SERVICES. The tourism
industry has been taken as the term of productivity, employments income, economic growth,
social development, etc. But it does not produce any commodity which cannot be touched or
taken home. Hence, tourism is a hospitality industry and a bridge between people. It makes a
valuable contribution to the world’s economy by employing more people than any other industry.

1. Tourism products are highly perishable: The tourism product cannot be transported. The
customer needs to more to the products or visits the points of services delivery (POSD). For
example. Culture, hotel rooms, attraction is not possible to be transported from Nepal.
“Export or “export of tourism product” means the arrival of tourist or any facilities used by
tourist.
2. Tourism is a contributor to the economy: Through tourism, a lot of incomes is generated
in the economy in the form of domestic or international exchange. A large chunk of the
workforce gets employed in this industry. It is a major contributor to the public revenue.
Nature too can be tapped and the friendly relation with other countries can result in the
benefit of the economy.

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3. The tourism industry is sustainable: there is no any horizon or end to the tourism activities.
This industry is a long-term industry. Tourism industry there is a non-stop movement of the
people and the incessant move gives rise more tourism activities.

4. Tourism helps in educating the mass: There exists a spontaneous process of learning and
exchange of ideas in this industry. The scope of exploration and discovery is very high
among adventure tourists. Due to tourism, there exists a respect for each other’s own life.

OBJECTIVES OF THE STUDY:

1. Tourism promotes economic development-
Tourism development helps the Indian economy in a great way. Restaurants, shops,
transportation systems, recreational places, etc. develop because of tourism and directly
contribute to the economy. Also, basic infrastructure improves and employment is generated
which is advantageous to the economy indirectly. Tourism plays an important role in economic
development.

2. Tourism and environmental development:

Tourism is good for environmental development. To develop natural locations, sanctuaries,
national parks, etc. economic investment is made by the government for the sake of tourism
industry. Because of eco-friendly tourism concept, tourist places can be developed while caring
for the environment. Factors like housing, resorts, traffic routes, etc. are also designed in an eco-
friendly manner. In this type of developmental process, electricity, water are used very
judiciously. The concept of recycle and reuse is also applied. Natural environment is maintained
and tourism is developed too.

3. Tourism and health:

Some tourists visit India to avail the health facilities. Visiting the places of tourist interest and
achieving mental peace and physical strength through Indian Ayurveda, Yoga, Pranayam, etc. is
the objective behind it.
The medicinal and surgical treatment in Indian hospitals are cost-effective and therefore, many
patients from various developing countries come here for treatment. Medical Tourism develops
from the facilities required by these tourists.

4. Tourism and social development:

Some specific social programmes can be accomplished through tourism. If facets like rural
lifestyle, tribal life and culture are included in tourism, tourism gets a social dimension and the
neglected components of the society can be included in development. The tribal life in Melghat
of Maharashtra and visit to model villages like Anandwan project of the social activist Baba
Amte, Ralegansiddhi, Hiwre Bazaar, etc. creates social consciousness and gives a flip to
development there.

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METHODOLOGY OF THE STUDY:
Tourism research studies that use focus group technique is carried out with at least 4-6 or more
discussion groups. It was found that the focus group consisting of 7-10 people who are not familiar
with each other and have certain characteristics in common subject-related research, provides a
sufficient number of participants to achieve diversity of views and to keep the discussion under
control so that all people should tell their point of view. Members of the focus group can be, for
example, people who have gone through an event together, the consumers of a product or service,
visitors to a country, participants in an activity / event etc. (wordpress.com, 2008) Advantages of
this technique
• Identifying problems and questions to be included in a quantitative survey questionnaire
• Obtaining suggestions for interpreting the data collected in quantitative studies
• Validation of results from previous studies
• Pragmatic advantages of this technique for research are: flexibility, fast results and reduced costs.
Content analysis of documents is an indirect method which consists in the accumulation of
information about the natural or the anthropic which holds the phenomenon under investigation.
The analysis it is done before the field trip by trying to separate the information gathered to date
of any circumstances which might arise with new insight. Bibliographic documentation is needed
is the geography of tourism, especially when the process that has been studied has a past and a
trend removed.
The observation, as a method of scientific inquiry, is defined as activity tracking and systematic
description of phenomena and events taking place in tourism. Qualitative observation can be non-
participating and participating .Observation is non-participating when the researcher chooses to
observe the process / phenomenon without participating and studies it from outside. He is
observing more than he is taking part in the process. Participatory observation implies active
involvement in the phenomenon studied. It is the most qualitative of all research methods and
allows the researcher to discover detailed information about thoughts, feelings and behavior of
those involved in tourism activity and the stages and the details of the studied event. It can be
carried out successfully using covert observation (Researchers identity and research purposes are
hidden, for example to get closer to the volume of tourist flows, features, prices advertised, the
degree of customer satisfaction, the researcher can engage/can get hired/ in that unit) or opened
observation (the identity of the researcher is revealed in the studied group , but sometimes nature
research is hidden). A useful tool is the observation sheet, comprising a list of items that can be
recorded during the observation.
Information, fuel statistics, is taken directly to specialized statistical institutions to record all
censuses and provide full details on certain issues, or may be obtained through surveys and
questionnaires. If censuses can provide more quantitative information, the qualitative side s can be
revealed with the investigation. Notice so that the statistical method has both quantitative and
qualitative role.

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LIMITATION OF THE STUDY:
 There are many disadvantages to tourism, such as the effects on the environment. Tourists will
often cause damage during their visit in an attempt to find a photo opportunity. The result is
that tourists are often responsible for deforestation and over-exploitation of natural resources.
Destroying habitats could lead to extinction of endangered species, which could have adverse
consequences on biodiversity.

 Developed countries continue to grow in popularity and can become very crowded. This has
led to changes in people’s attitudes and behaviours, including the development of
commercialism. This new form of capitalism has had a direct impact on how tourism is
conducted. A common example is the growing prevalence of high-priced souvenirs that are
sold by tour guides around major tourist destinations.
 It is a major problem that many countries face due to the nature of tourism. It creates a clash
between cultures and may cause the destruction of existing communities. It is important to
respect local customs and traditions because other people will not always be respectful towards
your culture.

 Tourism has many disadvantages and one of the most prominent is the seasonal nature of
tourism. Generally, tourism usually peaks during the summer months when people come from
other areas to vacation in a warmer climate. However, other places have this trend reversed.
Regardless, the off-season usually results in decreased economic activity.

 Sometimes, the tourism industry in developing countries is owned by big foreign companies,
which means that locals who depend on the income from tourism have to find other jobs in
order to make money. This can cause unemployment and can negatively affect the economy.

 Over reliance on the tourism industry can lead to other important sectors being ignored. This
can be dangerous for the economy if the tourism industry takes a hit from political situations,
wars, global pandemic, natural disasters etc.

 Tourism is an economic stimulus for the nation. It provides a wide range of benefits, including
job creation, exchange of ideas, cultural enrichment, and new technologies. Many countries
have started to invest in tourism to make it easier for people to travel abroad on an individual
or business level.

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 CHAPTER- 2
PROJECT SPECIFICATION

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 PROJECT SPECIFICATION
Tourism, the act and process of spending time away from home in pursuit of recreation,
relaxation, and pleasure, while making use of the commercial provision of services. As such,
tourism is a product of modern social arrangements, beginning in western Europe in the 17th
century, although it has antecedents in Classical antiquity.

Tourism is distinguished from exploration in that tourists follow a “beaten path,” benefit from
established systems of provision, and, as befits pleasure-seekers, are generally insulated from
difficulty, danger, and embarrassment. Tourism, however, overlaps with other activities,
interests, and processes, including, for example, pilgrimage. This gives rise to shared categories,
such as “business tourism,” “sports tourism,” and “medical tourism” (international travel
undertaken for the purpose of receiving medical care.

The origins of tourism:

By the early 21st century, international tourism had become one of the world’s most important
economic activities, and its impact was becoming increasingly apparent from
the Arctic to Antarctica. The history of tourism is therefore of great interest and importance. That
history begins long before the coinage of the word tourist at the end of the 18th century. In the
Western tradition, organized travel with supporting infrastructure, sightseeing, and an emphasis
on essential destinations and experiences can be found in ancient Greece and Rome, which can lay
claim to the origins of both “heritage tourism” (aimed at the celebration and appreciation of historic
sites of recognized cultural importance) and beach resorts. The Seven Wonders of the
World became tourist sites for Greeks and Romans.

Pilgrimage offers similar antecedents, bringing Eastern civilizations into play. Its religious goals
coexist with defined routes, commercial hospitality, and an admixture of curiosity, adventure, and
enjoyment among the motives of the participants. Pilgrimage to the earliest Buddhist sites began
more than 2,000 years ago, although it is hard to define a transition from the makeshift privations
of small groups of monks to recognizably tourist practices. Pilgrimage to Mecca is of similar
antiquity. The tourist status of the hajj is problematic given the number of casualties that—even in
the 21st century—continued to be suffered on the journey through the desert. The thermal spa as
a tourist destination—regardless of the pilgrimage associations with the site as a holy well or
sacred spring—is not necessarily a European invention, despite deriving its English-language label
from Spa, an early resort in what is now Belgium. The oldest Japanese onsen (hot springs) were
catering to bathers from at least the 6th century. Tourism has been a global phenomenon from its
origins.

Modern tourism is an increasingly intensive, commercially organized, business-oriented set of

activities whose roots can be found in the industrial and postindustrial West. The aristocratic grand
tour of cultural sites in France, Germany, and especially Italy—including those associated with
Classical Roman tourism—had its roots in the 16th century. It grew rapidly, however, expanding
its geographical range to embrace Alpine scenery during the second half of the 18th century, in the

17
intervals between European wars. (If truth is historically the first casualty of war, tourism is the
second, although it may subsequently incorporate pilgrimages to graves and battlefield sites and
even, by the late 20th century, to concentration camps.) As part of the grand tour’s expansion,
its exclusivity was undermined as the expanding commercial, professional, and industrial middle
ranks joined the landowning and political classes in aspiring to gain access to this rite of
passage for their sons. By the early 19th century, European journeys for health, leisure,
and culture became common practice among the middle classes, and paths to the acquisition of
cultural capital (that array of knowledge, experience, and polish that was necessary to mix in polite
society) were smoothed by guidebooks, primers, the development of art and souvenir markets, and
carefully calibrated transport and accommodation systems.

Technology and the democratization of Tourism:

Transport innovation was an essential enabler of tourism’s spread and democratization and its
ultimate globalization. Beginning in the mid-19th century, the steamship and the railway brought
greater comfort and speed and cheaper travel, in part because fewer overnight and intermediate
stops were needed. Above all else, these innovations allowed for reliable time-tabling, essential
for those who were tied to the discipline of the calendar if not the clock. The gaps in accessibility
to these transport systems were steadily closing in the later 19th century, while the empire of steam
was becoming global. Railways promoted domestic as well as international tourism, including
short visits to the coast, city, and countryside which might last less than a day but fell clearly into
the “tourism” category. Rail travel also made grand tour destinations more widely accessible,
reinforcing existing tourism flows while contributing to tensions and clashes between classes
and cultures among the tourists. By the late 19th century, steam navigation and railways were
opening tourist destinations from Lapland to New Zealand, and the latter opened the first dedicated
national tourist office in 1901.

After World War II, governments became interested in tourism as an invisible import and as a tool
of diplomacy, but prior to this time international travel agencies took the lead in easing the
complexities of tourist journeys. The most famous of these agencies was Britain’s Thomas
Cook and Son organization, whose operations spread from Europe and the Middle East across the
globe in the late 19th century. The role played by other firms (including the British tour organizers
Frame’s and Henry Gaze and Sons) has been less visible to 21st-century observers, not least
because these agencies did not preserve their records, but they were equally important. Shipping
lines also promoted international tourism from the late 19th century onward. From the
Norwegian fjords to the Caribbean, the pleasure cruise was already becoming a distinctive tourist
experience before World War I, and transatlantic companies competed for middle-class tourism
during the 1920s and ’30s. Between the World Wars, affluent Americans journeyed by air and sea
to a variety of destinations in the Caribbean and Latin America.

Tourism became even bigger business internationally in the latter half of the 20th century as air
travel was progressively deregulated and decoupled from “flag carriers” (national airlines). The
airborne package tour to sunny coastal destinations became the basis of an enormous annual
migration from northern Europe to the Mediterranean before extending to a growing variety of

18
long-haul destinations, including Asian markets in the Pacific, and eventually bringing
postcommunist Russians and eastern Europeans to the Mediterranean. Similar traffic flows
expanded from the United States to Mexico and the Caribbean. In each case these developments
built on older rail-, road-, and sea-travel patterns. The earliest package tours to the Mediterranean
were by motor coach (bus) during the 1930s and postwar years. It was not until the late 1970s that
Mediterranean sun and sea vacations became popular among working-class families in northern
Europe; the label “mass tourism,” which is often applied to this phenomenon, is misleading. Such
holidays were experienced in a variety of ways because tourists had choices, and the destination
resorts varied widely in history, culture, architecture, and visitor mix. From the 1990s the growth
of flexible international travel through the rise of budget airlines, notably easyJet and Ryanair in
Europe, opened a new mix of destinations. Some of these were former Soviet-bloc locales such
as Prague and Riga, which appealed to weekend and short-break European tourists who
constructed their own itineraries in negotiation with local service providers, mediated through the
airlines’ special deals. In international tourism, globalization has not been a one-way process; it
has entailed negotiation between hosts and guests.

Research Approach

A case study with semi-structured interviews was used to identify how tourism
stakeholders segment their market. The case study approach has been widely used by researchers
seeking to understand marketing phenomena (e.g. Awaitefe, 2004; Prideaux & Cooper, 2002;
Sheehan et al., 2007). This technique permits researchers to investigate complex issues in some
depth (Yin, 2003). A single case study was deemed most appropriate to ensure that an in-depth
understanding of market segmentation from a tourism stakeholder perspective was obtained (Lee,
1999).

Thirteen semi-structured interviews were held with tour operators, accommodation

providers (including backpacker hostels, caravan parks, self contained accommodation and hotels),
regional tourism marketers (DMOs), and other tourism stakeholders. This provided a thorough
overview of tourism at the regional destination under study (Fraser Coast) by considering tourism
destination stakeholders in the broadest sense (Sheehan et al., 2007). Each organisation selected
was an active member of the Fraser Coast South Burnett Regional Tourism Board. As a condition
to being selected, each of the organisation’s representatives to be interviewed was employed in a
managerial role and was knowledgeable about how both the destination and their organisation are
marketed to tourists.

19
 Initial contact was made with the respondents via telephone to determine if they qualified
for the study. Once qualified, a letter was sent by mail confirming the 7 respondent’s involvement
in this study. Respondents were asked to sign an informed consent form and an interview was
arranged. If there was more than one tourism organisation in a specific group (e.g. backpacker
accommodation), the first Tourism Board’s listing was chosen. If the organisation refused to take
part in the interview, the second listing was contacted.

One interview was conducted at eleven of the twelve organisations chosen. Stakeholder C,
which was a larger organisation and not as constrained with regard to human resources, allowed
interviews to take place with two employees from their organisation. The interviews were
conducted during March and April 2007. Respondents gave permission for their interview to be
recorded after confidentiality of responses was assured. Interviews averaged 40 minutes and were
recorded and transcribed for analysis. Questions that were asked focused on understanding how
each organisation currently segmented their market for managerial and marketing purposes.

In total 362 pages were analysed. Statements were coded using, first, an open and,
secondly, an axial coding scheme as recommended by Strauss and Corbin (1988). The name and
exact operation type for each organisation has been withheld to ensure anonymity for the tourism
stakeholders interviewed for this study. Each stakeholder was allocated an alphabetical label and
tourism stakeholder category to aid interpretation of the results.

20
 CHAPTER- 3
PROBLEM IDENTIFIED

21
 PROBLEMS IDENTIFIED

Problems in the Tourism:

Top problems confronting tourism are taxation, travel marketing, infrastructure issues, and
security and cross border regulations. Too many tourism destinations are not prepared for visitors.
Tourists or travelers can at times deem travel marketing to be exaggerated. Another major
challenge that the tourism industry faces is the fluctuating rates and cost inflation. New challenges
seem to arise quickly impacting the industry as a whole.

What is coming to tourism? What will the tourist sector have in the coming years? It is the question
that all professionals in the travel industry would like to have answered. Let’s look at some of the
challenges faced by the travel industry and what the future looks like.

1. Impact of Coronavirus on Global Tourism

The coronavirus health crisis has hit the global economy hard and the tourism industry most of all.
The World Tourism Organization (WTO) is expecting a drop in tourism revenue of 300 to 500
billion dollars in 2020, up to one-third of the 1,500 billion generated in 2019. Although the
coronavirus crisis has short-term destructive effects on the tourism industry, it is challenging the
practices of the tourism industry and is drawing attention to a succession of issues like poor risk
management in the travel industry, viral globalization, and travel of diseases with tourists to cross
borders.

This is also an opportunity to rethink the tourism industry from a critical perspective. There are
several areas for potential transformation and move towards responsible, sustainable, and socially
innovative tourism.

22
2. Cost of Vacation & Inflation

One of the major challenges that the tourism industry faces is the fluctuations in currency exchange
rates. The inability to know the value of a currency means that long-range tourism prices are
especially hard to predict and the fallout from this monetary instability is already impacting
multiple tourism support systems. The tourism industry is seasonal in nature and does not
guarantee round the year flow of income which hampers the overall business setup.

Inflation is rising at an alarming and restaurants have had to raise prices or lower their service.
Transportation companies have been hard hit. The airline industry is especially vulnerable.
Airlines depend on both the food industry and the fuel industry.

3. Tax and Tourism:

The tourism industry is a heavily taxed sector in some countries. Various taxes are levied across
the entire industry right from tour operators, transporters, and airline industry to hotels and these
include service tax, luxury tax, tax on transportation, tax on aviation fuel, and various taxes on
transportation. In addition, these tax rates tend to vary across different states in the country. All
these taxes are finally passed on to the travelers in one or the other way thus hampering its growth.

4. Risk & Security of Tourists:

Safety will always be a paramount consideration for the traveler. Security has been a major
problem as well for the growth of tourism for a number of years. Improper law and order, terrorist
attacks, political unrest adversely affect the sentiments of foreign tourists. Despite the economic
growth, tourism is vulnerable to natural and man-made crises, unexpected events that affect
traveler confidence in a tourist destination, whether the risk is real or perceived. Already the events
of the twenty-first century have tended to focus attention on security risks to travel associated with
terrorism and political groups. Tourism is also affected also by natural disasters such as pandemics,
tsunami, earthquakes, floods, volcanoes, and avalanches. A crisis can be defined as any unexpected
event that affects traveler confidence in a destination and interferes with the ability to operate
normally.

23
5. Regulatory & Border Issues:

Regulatory issues like visa procedures are seen as hindrances. Difficult visa processes keep the
tourists away from some destinations. A number of projects in the tourism infrastructure segment
and in the hotel industry are delayed due to non-attainment of licenses and approvals on time.

However, in order to capitalize on the benefits of the tourism sector, the government should aim
at creating proper infrastructure, speedy clearances, and make effective policies to regulate the
tourism sector and to gain the confidence of foreign tourists.

6. Technological Drivers of Change

Technology is fast penetrating into all aspects of life. Tourism futures will be determined and
facilitated by technology. The Internet has leveled the playing field for tourism marketing. A good
website means that small remote destinations can compete equally with the giants of tourism. The
fusion of information and communication technologies will allow tourism enterprises to become
more efficient and competitive.

7. Skilled Human Resources:

The challenges facing the tourism sector will only be met successfully only by a well-educated,
well-trained, bright, energetic, multilingual, and entrepreneurial workforce who understands the
nature of tourism and have professional training. High quality of professional human resources in
tourism will allow enterprises to gain a competitive edge and deliver added value with their service.

24
 CHAPTER-4
DATA INTERPRETATION

25
1.

INTERPRETATION:

From the above bar graph 57.1% people travel once in a year and 14.3% people
travel once for a six months and 19% of people travel every month and 9.5%
people travel every week.

26
2.

INTERPRETATION:
From the above bar graph 42.9% of people said that they travel themself and 19% of people
said that they travel through a travel agency and 38.1% of people said that they travel with
family members.

27
3.

INTERPRETATION:
From the above bar graph 71.4% of people said that the purpose of journey is family vacation
and 14.3% of people said that the purpose of journey is adventures and 14.3% of people said that
the purpose of business.

28
4.

INTERPRETATION:
From the above bar graph 47.6% of people said that they travel by a car and 42.9% of people
said that they travel by a bus and 9.5% of people said that they travel by a airways.

29
5.

INTERPRETATION:
From the above bar graph 23.8% of people travel hill stations and 61.9% of people travel to the
beaches and 9.5% of people travel to the deserts areas and 4.8% of people travel to the historical
places.

30
6.

INTERPRETATION:

From the above bar graph 42.9% of people said YES and 57.1% of people said NO.

31
7.

INTERPRETATION:
From the above bar graph 47.6% of people go with their family and 23.8% of people go with their
friends and 14.3% of people go with their colleagues and 14.3% of people go alone.

32
8

INTERPRETATION:
From the above bar graph 38.1%of people are likely to stay at expensive hotels and 47.6% of
people are likely to stay at economy hotels and 14.3% of people are likely to stay at the resorts.

33
9.

INTERPRETATION:

From the above bar graph 57.1% of people said that they stay at least 1-2 weeks and 38.1% of
people said that they stay at least 3-4 weeks and 4.8% of the people said that they stay at least 1-
2 months.

34
10.

INTERPRETATION:
From the above bar graph 47.6% of people said YES and 52.4 % of people said NO.

35
11.

INTERPRETATION:
From the above bar graph 61.9% of people said YES and 38.1% of people said NO.

36
12.

INTERPRETATION:
From the above bar graph 66.7% of people said YES and 33.3% of people said NO.

37
13.

INTERPRETATION:
From the above bar graph 33.3% of people use up to 3000 and 47.6% of people use 3000-10000
and 19% of people use 10000- 15000.

38
14.

INTERPRETATION:
From the above bar graph 81.0% of people said YES and 19.0% of people said NO.

39
15.

INTERPRETATION:
From the above bar graph 71.4% of people said YES and 28.6% of people said NO.

40
16.

INTERPRETATION:

From the above bar graph 66.7%of people said that Goa is the favourite place and 14.3% of
people said that Agra is the favourite place and 19% of people said that the ladakh is the
favourite place.

41
17.

INTERPRETATION:

From the above bar graph 42.9% of people are likely to go in summer season and 47.6% of
people are likely to go in winter season and 9.5% of the people are likely go in the rainy season.

42
18.

INTERPRETATION:

From the above bar graph 42.9% of people said that for the enjoy and 42.9% of people said that
to see the nature and 14.2% of people said that for peace.

43
19.

INTERPRETATION:

From the above bar graph 61.9% of people said YES and 38.1% of people said NO.

44
20.

INTERPRETATION:

From the above bar graph 42.9% of people use railways and 52.4% of people use airways and
4.8% of people use seaways.

45
21.

INTERPRETATION:

From the above bar graph 71.4% of people said that 25 members and23.8% of people said that
50 members and 4.8% of people said that more than 100 members.

46
22.

INTERPRETATION:

From the above bar graph 52.4% of people said paris and 19% of people said japan and 28.6 of
people said USA.

47
23.

INTERPRETATION:

From the above bar graph 47.6% of people said that 1 lakh and 33.3% of people said that 2 lakhs
and19.0% of people said that more than 3 lakhs.

48
24.

INTERPRETATION:

From the above bar graph 81.0% of people said YES and 19.0% of people said NO.

49
25.

INTERPRETATION:

From the above bar graph 28.6% of people said that paris and 14.3% of people said that japan
and 9.5% of people said that china and47.6% of people said that USA.

50
26.

INTERPRETATION:

From the above bar graph 76.2% of people said YES and 23.8% of people said NO.

51
27.

INTERPRETATION:

From the above bar graph 71.4% of people said YES and 28.6% of people said NO.

52
28.

INTERPRETATION:

From the above bar graph 66.7% of people said YES and 33.3% of people said NO.

53
29.

INTERPRETATION:

From the above bar graph 38.1% of people said France and 28.6% of people said India and
19.0% of people said USA and 14.3% of people said Italy.

54
30.

INTERPRETATION:

From the above bar graph 61.9% said money and 28.6% of people said bags and 9.5% of people
said first Aid box.

55
 CHAPTER-5
SHORT TERM AND LONG TERM
IMPLEMENTATION

56
SHORT TERM:
1. As one of the largest and fastest growing economic sectors in the world, tourism is well-
positioned to foster economic growth and development at all levels and provide income
through job creation. Sustainable tourism development, and its impact at community level, can
be linked with national poverty reduction goals, those related to promoting entrepreneurship
and small businesses, and empowering less favored groups, particularly youth and women.

2. Tourism can spur agricultural productivity by promoting the production, use and sale of local
produce in tourist destinations and its full integration in the tourism value chain. In addition,
agro-tourism, a growing tourism segment, can complement traditional agricultural activities.
The resulting rise of income in local communities can lead to a more resilient agriculture while
enhancing the value of the tourism experience.

3. BEING Tourism’s contribution to economic growth and development can also have a knock-
on effect on health and well-being. Foreign earnings and tax income from tourism can be
reinvested in health care and services, which should aim to improve maternal health, reduce
child mortality and prevent diseases, among others.

4. well-trained and skillful workforce is crucial for tourism to prosper. The sector can provide
incentives to invest in education and vocational training and assist labor mobility through
cross-border agreements on qualifications, standards and certifications. In particular youth,
women, senior citizens, indigenous peoples and those with special needs should benefit
through educational means, where tourism has the potential to promote inclusiveness, the
values of a culture of tolerance, peace and non-violence, and all aspects of global exchange
and citizenship.

5. Tourism can empower women in multiple ways, particularly through the provision of jobs and
through income-generating opportunities in small and larger-scale tourism and hospitality
related enterprises. As one of the sectors with the highest share of women employed and

57
 entrepreneurs, tourism can be a tool for women to unlock their potential, helping them to
become fully engaged and lead in every aspect of society.

6. SANITATION Tourism can play a critical role in achieving water access and security, as well
as hygiene and sanitation for all. The efficient use of water in the tourism sector, coupled with
appropriate safety measures, wastewater management, pollution control and technology
efficiency can be key to safeguarding our most precious resource.

7. As a sector that requires substantial energy input, tourism can accelerate the shift toward
renewable energy and increase its share in the global energy mix. Consequently, by promoting
sound and long-term investments in sustainable energy sources, tourism can help to reduce
greenhouse gas emissions, mitigate climate change and contribute to innovative and new
energy solutions in urban, regional and remote areas.

8. GROWTH tourism is one of the driving forces of global economic growth and currently
provides for 1 in 11 jobs worldwide. By giving access to decent work opportunities in the
tourism sector, society –particularly youth and women – can benefit from increased skills and
professional development. The sector’s contribution to job creation is recognized in Target 8.9
“By 2030, devise and implement policies to promote sustainable tourism that creates jobs and
promotes local culture and products”.

9. Tourism development relies on good public and privately supplied infrastructure and an
innovative environment. The sector can also incentivize national governments to upgrade their
infrastructure and retrofit their industries, making them more sustainable, resource-efficient
and clean, as a means to attract tourists and other sources of foreign investment. This should
also facilitate further sustainable industrialization, necessary for economic growth,
development and innovation.

10. Can be a powerful tool for community development and reducing inequalities if it engages
local populations and all key stakeholders in its development. Tourism can contribute to urban
renewal and rural development and reduce regional imbalances by giving communities the
opportunity to prosper in their place of origin. Tourism is also an effective means for
developing countries to take part in the global economy. In 2014, Least Developed Countries
(LDCs) received US$ 16.4 billion in exports from international tourism, up from US$ 2.6

58
 billion in 2000, making the sector an important pillar of their economies (7% of total exports)
and helping some to graduate from the LDC status.

11. City that is not good for its citizens is not good for tourists. Sustainable tourism has the
potential to advance urban infrastructure and universal accessibility, promote regeneration of
areas in decay and preserve cultural and natural heritage, assets on which tourism depends.
Greater investment in green infrastructure (more efficient transport facilities, reduced air
pollution, conservation of heritage sites and open spaces, etc.) should result in smarter and
greener cities from which not only residents, but also tourists, can benefit.

LONG TERM:
Some governments have been providing financial support, either directly or through soft loans and
guarantees to the industry. Thailand allocated $700 million to spur domestic tourism, while
Vanuatu offered grants to small and medium-sized enterprises. Countries have also been assisting
firms to adapt their business models and retrain staff. In Jamaica, the government gave free online
training certification classes to 10,000 tourism workers to help improve their skills.

However, many tourism-dependent economies are hampered by limited fiscal space. New
initiatives to reignite the sector could perhaps help. In Costa Rica, for example, national holidays
have temporarily been moved to Mondays to boost domestic tourism by extending weekends.
Barbados introduced a ‘Welcome Stamp’ visa—a one-year residency permit that allows remote
employees to live and work from the country. Similarly, Fiji launched a Blue Lanes initiative that
allows yachts to berth in its marinas after meeting strict quarantine and testing requirements.

Post-pandemic, a continuing shift toward ecotourism—a fast-growing industry focused on

conservation and local job creation—could give an additional boost to the industry. This is already
a key element of Costa Rica’s tourism strategy. Thailand too is trying to shift to niche markets,
including adventure travel and health and wellness tours.

Technology can also play an important role. With social distancing and health and hygiene
protocols likely to remain in place for the foreseeable future, touch less service delivery and
investments in digital technology could be a bridge to recovery.

Finally, should the reduction in travel be longer lasting, owing to changes in tourist preferences or
economic scarring, some tourism-dependent countries may need to embark on a long and difficult
journey to diversify their economies. Investing in non-tourism sectors is a long-term goal but could
be aided by strengthening links between tourism and locally produced agriculture, manufacturing,
and entertainment. In Jamaica, for instance, an online platform was launched that allows buyers in
the hotel industry to directly purchase goods from local farmers. Exports, including services, could
also be expanded, using regional agreements to address the constraints imposed by limited
economies of scale.

59
CHAPTER-6
CONCULSION

60
In conclusion, we can say that tourism is a very productive activity both for the tourist and the
government. As they support each other simultaneously. Also, the government should consider
improving the conditions of the country as more and more number of tourist visit their country.

Throughout the years, tourism has had a growing economic and social significance especially in
Belize and other developing countries. The promotion of tourism in developing countries as a
growth sector resides in its perceived potential to accelerate growth in GDP; to create employment;
to increase foreign exchange earnings; and to attract capital investment. Developing countries have
thus recognized its importance and introduced tourism as a major part of their national
development strategies. Since developing countries tend to import more and their exports hold
only a small portion in the international trading market, it was discussed that as small economies,
these developing nations have very limited financial resources, so capitalizing on tourism remains
their best alternative to maintain a growing economy. We saw that Belize, like many developing
nations, is characterized as a dependent economy in which most of its important economic
activities are geared towards the production and export of a few commodities. In this regard,
tourism offers countries like Belize the opportunity to compete fairly and with greater profits,
because people are always traveling and even more so today with the opening up of markets, easier
access to countries, and more cost efficient and less time consuming ways to travel. Thus, the
efficient utilization of the abundant endowment in their pristine natural resources, which are
lacking in the developed nations, presents the gateway for these developing nations to capture
financial gains and balance off from the areas where they lack such gain. The export orientation
focus of the Belizean economy had long limited both the scope of economic diversification and
the development of strong, inter-sectoral linkages between tourism and the rest of the economy. It
was predominantly for this reason that the industry, in many developing countries, has become
highly import dependent. Although being the fastest growing sector in Belize, the high import
content of the tourism industry meant that a 81 significant portion of foreign exchange earnings
from tourism is accrued abroad in imports for construction; imports of consumer goods;
repatriation of profits; overseas promotional expenditures; and amortization of external debt
incurred by the industry.

Suggestions
The concept of developing the industry to new heights should not only entail trying to increase
the number of arrivals yearly in order to increase the revenues, but in the process to instill the value
of development in the local communities and better the livelihood of the people. This will reflect
positively, as the local individuals or business are encouraged and begin to invest in the industry.
Also, having adequate support from the government will encourage committed collaboration from
private sector individuals or companies. Thus, as discussed, the Government of Belize needs to
cater more attention in the area. It is essential for tourism to be the national priority of the present
government to ensure the viability of the industry in the future, especially as it deals with non-

61
cruise tourism. This category of tourists is the one that positively impacts the economy more than
the cruise tourists. Because the non-cruise tourists stay in Belize for a period of time, we must
ensure that they always feel welcomed, safe and appreciated. Belize has taken the first steps in
terms of the Tourism Police Unit, but must continue to strengthen this Unit. Furthermore, Belize
must be able to develop a network system of well coordinated tourist information centers
throughout the country, in addition to the location of major tourist attractions. The centers would
provide the tourists with a detailed plan to assist them in areas such as transport mediums, times,
prices, locations, telephone numbers, contact persons, reservations and the like. Proper planning
and consultations between the private and public sectors are paramount. The efforts of the
government in implementing effective policies will maintain the life of the industry and assist it to
develop healthily. By targeting community development, the local people will grow to value the
importance of the industry and also be able to improve their 82 lifestyle. The new concept of
focusing on the attractions of specific communities and having the local people become involved
will bring about a change that will boost the tourism industry to another level, a level that will
provide the citizens with a more beneficial alternative to their livelihood as seen very recently with
the Sarteneja case, where a “fishing community” is being presented with the opportunity to
embrace tourism. This community of less than 3000 inhabitants has for generations only known
and made a living through fishing. But today with saturation in the fishing industry and the decline
in profit making, the Government and private sector through a few organizations, plan to provide
incentives for the local people to engage in business in the tourism sector. Realizing the need to
adopt to the changes in economic activity and improve their livelihood, the citizens of this village
are eing presented with the idea to exchange their traditional fishing activity to become a part of
the tourism industry as tour guides or other business entrepreneurs in souvenir shops and the like.
Similarly, the presence of the large number of tourists threatens Belize’s once notorious pristine
natural environment. By continuing to build upon sustainable tourism development and
management, Belize can be assured that its natural and human resources will be able to survive
longer and contribute further success in the industry, despite the increased arrivals of tourists.
Thus, the continuation of proper management programmes is essential, as well as careful
monitoring. From a long-term perspective, tour operators must seek to limit the group size of
tourists, coordinate with native guides and the local people, and contribute a percentage of tour
profits to community projects and research.

62
CONCLUSION
The global trend in tourism is no longer so much in the direction of sea and sand tourism, but more
on attraction, cultural heritage, and green tourism. For there to be a more sustainable tourism
product a different approach to product development must be adopted. Tourism development
should focus on developing a product which is attractive to the visitor, but which is also culturally
uplifting and economically beneficial. In the past, tourism development has been conceived as
simply a product to make money for investors by luring visitors to our shores to have a good time.
This view of tourism needs to change if the industry is to be sustainable in Belize. Clearly then,
there is a need to make connections with products which can enhance the education, the identity,
the self-confidence, the self-esteem of the people, while at the same time earning income for the
population. For this type of tourism to develop as a whole, a different mindset is required from the
policy makers and the society. Research and training has to be taken more seriously, as training at
all levels of the industry is important for this type of tourism to prosper. Training for the tourism
sector has to be in all areas, including the humanities, the social sciences, and the natural sciences.
These studies will facilitate the promotion of both heritage and educational tourism. Furthermore,
officials need to embark on the collection and record of more in-depth, reliable, verifiable, up-to-
date, and objective data which would aid to better analyze the tourism situation in Belize in terms
of product development, marketing, regional planning, impact assessment and control, industry
evaluation and resource allocation. This will allow the Government to be able to make sound policy
implementations and decisions for the growth of the industry and also allow Belizeans to be able
to reap the fruits of the business opportunities in tourism.

63
 CHAPTER-7
BIBILOGRAPHY

64
BIBILOGRAPHY:
 https://www.google.com/search?q=conclusion+about+tourism&oq=conclusi
on+about+torusim&aqs=chrome.1.69i57j0i13l5j0i13i30l2j0i8i13i30l2.2952
6j0j7&sourceid=chrome&ie=UTF-8
 https://tourism.gov.in/
 https://www.google.com/search?q=importance+of+tourism&oq=improtant+
of+tourism&aqs=chrome.1.69i57j0i13l9.20944j0j7&sourceid=chrome&ie=
UTF-8
 https://www.google.com/search?q=getforeyes&sxsrf=ALiCzsYp3yJcFsMA
gtzKP7EY-
 https://en.wikipedia.org/wiki/Tourism

65
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