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QUALITY MANAGEMENT PRACTICES IN HONDA

Honda is a Japanese multinational corporation incorporated in 1948, popularly known for manufacture of automobiles and
motorcycle. It is also the largest motorcycle manufacturer in the world, serving over a million customers every year.
Serving that enormous number of customers requires tremendous and continuous dedication towards improving the quality
of their products. Honda is well known for its high quality products worldwide and it does so by indulging in R&D and
implementing a series of quality management and improvement practices. The following are the quality management
practices followed by Honda:
* Aiming for 120% quality: Honda firmly believes that the achieving 99% quality is good but the 1% customers would consider
their product defective and that would hamper the reputation of Honda. Therefore Honda doesn’t let even a single
customer go dissatisfied and it does so by aiming at 120% quality.
* Implementing global Honda quality standards: to address the need to be attain 120% quality Honda established the Global
Honda quality standards (G-HQS) throughout the world based on ISO 9001 and ISO/TS 16949 quality standards. As of March
2012 all of Honda’s production facilities achieved these quality standards.
ISO 9001: An international quality control and quality assurance standard.

ISO/TS16949: An international quality management system standard for the automotive industry 8 Quality
Core Principles:
They are based on 8 quality core principles:
Customer focus
Leadership
Involvement of people
Process approach
System approach to management
Continual improvement
Factual approach to decision making
Mutually beneficial supplier relationship Honda’s Quality cycle:
The hond’s quality cycle process begins with designing and developing the expertise to collection of quality related
data to further enhance the quality.
1. Design and development
5. collection
of quality related data
2. production preparation
4. sales and
after sales service
3. production
Design and development: Honda implements quality assurance from the drawing stage by utilizing the design and
manufacturing expertise to create drawings designed to facilitate manufacturing.
Production preparation: Honda prepares for quality assurance through production processes by building manufacturing
control techniques that limit process variability.
Production: In addition to using drawings designed to facilitate manufacturing and practicing manufacturing control
techniques that limit the process variability, Honda conducts the rigorous inspections of part and finished vehicle and take
steps to assure no damage occurs during transport
Sales and after sales service: products quality issues after sales are dealt with by dealerships, which collect quality related
data from customers in time.
Collection of quality related data, consolidated analysis and quality enhancement measures: Honda collects and analyzes
quality related the data from customers and markets worldwide and strive to enhance quality in a prompt manner.
System to enhance products quality: Honda has established a Quality Center to bring together the various components of
the organization concerned with products quality data, allowing them to enhance its worldwide ability to both prevent
quality issues and quickly detect and resolve them when they occur. The facility gathers quality-related data from dealers in
Japan and overseas through service departments and the Customer Relations Center. Measures and policies for preventing
quality issues are then developed based on the issues identified from this data and provided as feedback to R&D and
production departments responsible for operations including product design, manufacture, and supplier relations.
Handling quality issues: when any issue arises that needs quick action, Honda quickly reports the issue to governmental
authorities in accordance with individual countries regulations and contact owners by means of direct mail from dealers or
by telephone to provide information about how they can receive free repairs.
Implementing quality management education: In Japan, Honda offers a training curriculum divided into four courses
according to in-house qualifications and the extent of individual worker’s quality control responsibilities in order to
improve associates' quality assurance skills.
Aggressively ensuring quality in both design and manufacturing: To ensure highest quality Honda conducts quality
assurance activities in both design as well as manufacturing perspective. The process includes:
Assuring quality through drawings: the Research a& development department at Honda is responsible for creating drawings
which help is maximum ease of manufacturing vehicles and also reduce process variability and prevent human error.
Assuring quality through production process: At Honda each part, process and task is controlled and quality standard are
applied to prevent quality issues Furthermore, Honda develops processes limiting variability by soliciting suggestions for
enhancement from the sites where work is actually performed.
Assuring part quality through supplier audit: In developing high quality products, quality of each part produced is
important, to ensure this Honda visits its supplier’s manufacturing facilities to conduct quality audits based on 3 reality
principles emphasizing “going to the actual place and being realistic†to further improve quality Honda shares the audit
results with its suppliers to help them discover measures for improving quality.
Assuring long-term reliability through aggressive durability testing: Before beginning with the mass production, Honda
puts its vehicles to high durability and endurance test to ensure there are no quality issues, it also assembles the vehicles
from test drive to verify all the parts for quality issues if any.
Using 2nd generation line end testers (LETs) to inspect electronic control systems: Honda has installed line end testers
(LETs), an inspection and diagnostic system developed in-house, at production plants in Japan and overseas. To achieve
more environmentally friendly designs.
Best Quality Award:
The CQO presented awards for themes that generate outstanding results through quality-related measures based on policy
management with the aim of elevating quality awareness. Awards for divisions overseas were introduced in 2012, with the
CQO presenting awards on-site. Over the seven-year period from FY2013 to FY2019, a total of 52 sites were visited
around the world enabling direct communication with associates.
Conclusion:
Hence honda is one of the best and successful company that use the latest techniques of tools of quality management,
customer services and other factors of total quality management to keep their brand name surviving and famous worldwide.

Sources Similarity

global.honda › content › damAiming for 120% product quality - Honda Global

finished vehicle and take steps to assure no damage occurs during transport. 5. Collection of quality-related data, consolidated
analysis and quality enhancement measures We collect and analyze quality-related data from customers and markets worldwide
and strive to enhance quality in a prompt manner (by means of our market quality enhancement ... 7%
https://global.honda/content/dam/site/global/about/cq_img/sustainability/report/pdf/2011/2011-07.pdf/