Table des matières

Introduction

I. THE PRESENTATION OF E-COMMERCE 2

1. Definition of e-commerce............................................................................2
2. Form of e-commerce....................................................................................2
a) B and A (Business to Administration)......................................................2
b) B to B (Business to Business)...................................................................2
c) B2C (Business to consumer)....................................................................2
d) A to C (Administration to Consumer)......................................................3
3. Some e-commerce sites................................................................................3
e) Amazon.com.............................................................................................3
f) AliBaba.....................................................................................................3
g) The Jumia platform...................................................................................3
II. THE ADVANTAGES OF E-COMMERCE...................................................4
4. Speed............................................................................................................4
5. Availablity....................................................................................................4
6. Transparency................................................................................................4
7. Increase in the number of potential customers............................................4
8. Less expensive costs....................................................................................4

Conclusion

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 a) THE PRESENTATION OF E-COMMERCE

b) Definition of e-commerce

E-commerce covers everything that makes it possible to carry out commercial

transactions online. In its most obvious form, it sells products online to
consumers but, in fact, any type of business conducted by electronic means. E-
commerce is simply creating, controlling and developing business relationships
online. E-commerce represents purchase, development, product design,
production, sale, marketing, services, business cooperation, distribution,
research, information, forums, education, entertainment, and probably other
kinds of activities.

c) Form of e-commerce

d) B and A (Business to Administration)

The electronic transaction between a company and an administration, for
example for the transmission of a declaration.

e) B to B (Business to Business)
The electronic transaction between two or more companies. This is the field par
excellence of electronic commerce, 98% of dematerialized exchanges are
between companies.

f) B2C (Business to consumer)

The electronic transaction between a company and a private person, for
example, a consumer. This is the type of trade that is talked about the most in
the press. In reality, the utilization rate remains very low, even if the growth
potential is very low. There are still many obstacles, in particular with regard to
remote payment methods.

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 g) A to C (Administration to Consumer)
The electronic transaction between an administration and a private person. This
area remains to be explored.

h) Some e-commerce sites

i) Amazon.com
It is an American e-commerce company. It sells all types of cultural products:
books, CDs, music downloads, DVDs, digital cameras, computers and
household equipment, etc. Thanks to the Web, the seller can reach customers
that he would never have been able to reach otherwise. For example, customers
who are geographically distant (at the other end of their country or at the other
end of the world)

j) AliBaba
It is a listed Chinese company that derives its revenue primarily from its Internet
activities, including a public market to facilitate trade between companies
(whether international or Chinese),

k) The Jumia platform

It is an online market that connects sellers and buyers, by providing them with a
logistics service, allowing the shipping and delivery of packages in addition to a
payment service.

l) THE ADVANTAGES OF E-COMMERCE

m) Speed
The citizen is no longer obliged to physically go to an administrative counter; all
transactions can be carried out remotely and online;

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 n) Availablity
The citizen has access 7/7 and 24/24 and in any place, to the electronic counters
of the public administrations;

o) Transparency
E-commerce facilitates interaction between citizens and public authorities and,
more broadly, involves citizens more in the decision-making process by public
authorities.

p) Increase in the number of potential customers

Thanks to the Web, the seller can reach customers that he would never have
been able to reach otherwise. For example, customers who are geographically
distant (at the other end of their country or at the other end of the world)

q) Less expensive costs

Selling online saves labor costs, the office space you need to buy or rent, and
makes marketing easier.

CONCLUSION

Electronic commerce is a necessity today and the culture of E-commerce is

taking shape in Tunisia despite its timid growth. The market is still virgin, so it's
time to tap into it Despite posing risks for buyers as well as sellers, e-commerce
is playing an increasingly important role in trade around the world.

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