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  • Business Research Methods Assignment-05

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    Krittika Ahirrao
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    The document outlines a research plan proposal for a marketing manager at XYZ Automobiles who wants to understand customer satisfaction levels for a newly introduced car model across India. The 9-part research proposal format includes defining the problem title, conducting a literature review on customer satisfaction, stating research objectives and hypotheses, outlining the methodology for collecting primary data through surveys, defining the plan scope and limitations, explaining the significance of the study, including references, and providing a questionnaire.

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    The document outlines a research plan proposal for a marketing manager at XYZ Automobiles who wants to understand customer satisfaction levels for a newly introduced car model across India. The 9-part research proposal format includes defining the problem title, conducting a literature review on customer satisfaction, stating research objectives and hypotheses, outlining the methodology for collecting primary data through surveys, defining the plan scope and limitations, explaining the significance of the study, including references, and providing a questionnaire.

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    66 views1 page

    Business Research Methods Assignment-05

    Uploaded by

    Krittika Ahirrao
    The document outlines a research plan proposal for a marketing manager at XYZ Automobiles who wants to understand customer satisfaction levels for a newly introduced car model across India. The 9-part research proposal format includes defining the problem title, conducting a literature review on customer satisfaction, stating research objectives and hypotheses, outlining the methodology for collecting primary data through surveys, defining the plan scope and limitations, explaining the significance of the study, including references, and providing a questionnaire.

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    © All Rights Reserved
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    BUSINESS RESEARCH METHODS

    ASSIGNMENT- 05

    Q. Prepare a research plan /proposal for marketing manager of XYZ Automobile who
    wants to know about customer satisfaction level across India who recently
    purchased newly Introduced car.

    Ans.
    Format of the Research Proposal:
    1. Definition of the problem/ Title
    Just like any other plan, you write your research plan needs a cover page with your
    study’s title.
    2. Relevant Review of Literatures
    An abstract is a detailed summary of your study. It should include a broad overview
    of the paper, your research question, the significance of your study, methods of
    research, and findings.
    3. Research Objectives, Research Hypothesis
    Plan should contain the research objective and a hypothesis.
    4. Research Methodology: Sources of Data Collection), Contact Method for Data
    Collection, Research Instrument for Data Collection.
    5. Scope of the Plan
    6. Limitations of the Plan
    7. Significance of the Study
    8. Bibliography/References
    9. Questionnaire

    Krittika Ahirrao
    [A31]

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