Professional Documents
Culture Documents
AND
NAVEEN SHARMA
(SAI TECHNOLOGY CAMPUS ASR)
ACKNOWLEDGEMENT
Any report or analysis cannot be completed without the guidance, assistance, inspiration and co-operation from various quarters. This report also bears the inspiration of many persons. I take this opportunity to express my deep gratitude to all whom helped me in the compilation of this study. First and foremost my intellectual debt to Mr. KAMAL KARMAKAR DUPTY MARKETING MANAGER Amritsar for sharing his abundant knowledge and experience with me and being a constant source of inspiration.
Last but not the least; I also thank all the people who, directly or indirectly, contributed to the successful completion of the project work.
DATE
SANDEEP SINGH
ACKNOWLEDGEMENT
Any report or analysis cannot be completed without the guidance, assistance, inspiration and co-operation from various quarters. This report also bears the inspiration of many persons. I take this opportunity to express my deep gratitude to all whom helped me in the compilation of this study. First and foremost my intellectual debt to Mr. KAMAL KARMAKAR DUPTY MARKETING MANAGER Amritsar for sharing his abundant knowledge and experience with me and being a constant source of inspiration.
Last but not the least; I also thank to the all the people who, directly or indirectly, contributed to the successful completion of the project work.
DATE
NAVEEN SHARMA
PREFACE
As MBA degree require equal attention practical as well as theoretical aspect of the business, various problems are to be dealt with in these courses, that is why research programs are there to give deep as well as thorough knowledge of the subjects. I have attempted to live up these requisites while preparing this report. Industrial Training is a part of professional courses. With the help of Industrial Training we can able to understand the work undertaken in a company.
Success of an organization depends largely on successful handling of its human resources. Employee Training and motivation are vital tools for individual & organizational development Training not only motivates the employees, but also prepares them for future needs of the company.
In the first phase of the research project, there is an introduction of company profile KHANNA PAPER MILL is given. The main objective of the research is to study THE MARKET SHARE OF KHANNA PRODUCT SPECIALLY IN COPIER Measures in Amritsar Market. In the last phase of the report findings, suggestions and conclusions have been drawn.
INTRODUCTION
Amritsar-based Khanna Paper Mills Private Ltd, the single-largest location plant in India using recyclable paper waste, is putting up a waste paper-based writing and printing paper unit in Amritsar with a capacity of 250 tonnes per day. The expansion will take the companys capacity from 231,000 tonnes per annum to 313,000 tonnes per annum, with a total project cost of Rs 270 crore. The project will be funded by internal accrual and institutional loans. Also, the company will soon diversify into producing A4 copier paper, expected to be launched in the market later this year. Started in 1965 by founder chairman B M Khanna with a 200-kg-per-day sun dry board unit, the company has expanded its capacity to 700 tonnes per day, 400 tonnes of paper and 300 tonnes of board per day. It has a captive power generation plant producing 27.5 Mw. Also, the company has a capacity of 500 bone dry tonnes per day. Talking to Business Standard, Chairman Brij Mohan Khanna, said, The new project is part of our expansion plans and to meet the growing demand of paper in India, we will invest Rs 270 crore in putting up this plant, having a production capacity of 250 TPD. I am hopeful that the new plant will start its production from January 1 2008. Khanna Paper Mills is an ISO 9001 certified company and registered export house recognised by the directorate-general of foreign trade. The mill is the third largest single-location plant and the largest user of waste paper in the country. It is also one of the leading manufacturers of high quality writing and printing paper and duplex board in India. The firms products are exported mainly to Sri Lanka, Bangladesh, and African and South American countries. Exports contribute 15 per cent to the total production. With its expanded capacity, the company is hopeful to achieve a turnover of about Rs 927.88 crore in 2008-09. In the last fiscal the turnover of the company was Rs 425.20 crore, while in 2004-05 it was Rs 297.7 crore. Also, the company is projecting Rs 91.90 as EPS(earning per share) in 2008-09, which is currently Rs 28.70. In December it was reported that the firm would come up with an IPO, which Khaitan said is in the pipeline. The company imports waste paper. Commenting on the benefits, Khanna added, Being a recycled product it is environment-friendly, requires less power and hence creates a strong economic and environmental sense. He added that for making 1 tonne of paper, 17 trees were felled, so by utilising waste paper for manufacturing paper they were saving trees to a great extent. With a strong environmental policy, we are the market leader in the manufacture of paper board out of recyclable paper, in India. We offer our customers a varied range of products like coated wood-free recycle range of Duplex board, Ecobrite,
Conceptualized in 2000, this unique project was completed in 2002. This successful experiment with utilizing waste, coalesced into our strong Ecological Policy, and is one of thebasictenetsinourbusinessideology.
Khanna Paper Mills Private Limited, is now an ISO 9001:2000 certified company, manufacturing quality paper and board not only for domestic consumption but also exporting it to the SAARC countries, and to Africa and the Middle East. Our export Market continues to grow at a rapid rate. Our newest product the Flexible White Board challenges the domination of existing behemotth
VISON
Vison is to be a world eco largest organization that is a benchmark for other organisationin country setting standard for excellent and leading the trusting adapting run friendly organization.
MISSION
To achieve our objective of becoming market leader.we eii aggressively seek sustainable profit growth through reventless persuit of our mission and attains our goals by persieve strong business stratagies and leveraging our core strength.
COMPANY PROFILE
One of the largest paper mills of India estb in 1965 with a turnover of more than 500 crore Rupees a year. Plant is located in Amritsar. One of the largest importer of waste paper and one of biggest Paper mill of India making Paper and Board out of recycled Paper. Launched India's first eco friendly A 4 copier paper namely e copier paperBasic Information Company Name: Business Type: Product/Service (We Sell): Number of Employees: Trade & Market NorthAmerica SouthAmerica WesternEurope EasternEurope Main Markets: EasternAsia SoutheasAsia MidEast Africa Oceania Khanna paper Mills ltd Manufacturer Paper And Board Above 1000 People
DIRECTORS PROFILES
The Founder- Director of the company Brij Mohan Khanna is a man of rare intelligence and intuitive ability. The company has experienced tremendous growth under his able guidance and hands-on involvement in the daily processes of production. His vision and pioneering concern for the environment, lead to the conversion of Khanna Papers into a green company which manufactures paper products out of paper waste. As suppliers, vendors, employees reiterate - for Brij Mohan Khanna there is no word like impossible. Never daunted, he is the force behind the companys constant evolution and continuing growth. He remains ambitious not only for the growth of the company but also for the personal advancement of all employees. He is a true Patriarch and encourages his Management team to adopt an open door policy whereby any employee can walk in with ideas or a problem. Brij Mohan Khanna leads his company with canny foresight, enthusiasm, energy and gentle benevolence.
Rahul Khanna
Rahul Khanna is the eldest son of Brij Mohan Khanna. He believes that that there is more to life than success and more to success than money. And it is with this belief that Rahul Khanna has grown to acquire an independent persona which has brought a generational change in the working of the Khanna Paper Mills. Sincere and committed in all his ventures, Rahul has the capacity for extreme hard work and tremendous focus. He believes strongly in the Company and is confident of its success. Rahul completed his graduation and attended business enhancement courses at IIM, Ahmedabad, in order to be able to bring global standards to the energetically growing company that he joined under the aegis of his father. Together with his brother, he forms part of the young Management team that carries Khanna paper Mills forward with tremendous zeal. He is the Director of Marketing and Finance at Khanna paper Mills and has given unstintingly of himself and his talents to the company. He is believes firmly in giving back to society and is responsible for the free medical camp that is made available to employees. Rahul Khanna character bespeaks of invincible honesty and visible outspokenness - a combination rare on the business scene of India.
Saurabh Khanna
Energetic and Effervescent, Khanna Paper Mill's youngest Director, started work at KPM while doing his graduation. Such was his zeal and enthusiasm to take the company forward that he enjoined upon his father, Brij Mohan Khanna to let him join the company and start working at the young age of 20 years. Saurabh is the younger of Brij Mohan Khanna's two sons. Saurabh has an excellent in-depth understanding of the business, having started learning about the business from the "nuts and bolts" stage and then moving on to understand to the financial and management aspects. He has a practical, no- nonsense approach to business, dealing with problems with a "lets get this done" approach. A quick decision taker, he brings in progressive ideas and is responsible for Projects, Contractors, Procurement, and Administration. Saurabh has fully adopted his father's open door policy and is quick to appreciate a workers effort. He is extremely focused with an intuitive understanding of the business he loves. His excellent delegation skills that help him get the best out of his team. He is forwardlooking and hopes to achieve global standards in his business. He is responsible for the cutting edge technology acquired by his company and is keen to continue implementing the best technology. In his own words I love challenges" and he would like to see "Khanna Paper Mills grow to be one of the largest and best Paper companies" in India.
THE BASIC IDEA CONCIEVED BY BRIJ MOHAN JI OF MAKING QUALITY PAPER FROM WASTE RESOURCES. TO PRESERVE OUR NATURAL RESOURCES
As he puts it If the world must have paper, and we have chosen to fulfill that need, then the responsibility lies with us to always be on the lookout for ecological alternatives to fulfillthatneed.
KHANNA IS COMPANY
BASED
ON
FSC
CERTIFIED
The FSC certified companies help in saving: 17 Trees 463 Gallons of Oil 4077KW Energy 6953 Gallon of Water 587pounds of Air Pollution 3.06cubic yars of Landfill sapce (Source: American Forest & Paper Association
LOCATION OF MANUFACTURING PLANT AND ITS BRANCHES Works sector : Fatehgarh Road, Amritsar. Registered Office : Fatehgarh Road, Amritsar, Punjab, India
MANUFACTURING PROCESS
Paper is manufactured using corrugated cartoons/waste paper, Chemicals and water. The manufacturing process can be bifurcated in to four stages.
A) PULPING :
C) PAPER MAKING :
D)FINISHING OF PAPER :
OPTIMA MAPLITHO: GSM Range: 60-140 Machine Deckle: 435 Applications: Printing: Annual Reports, Journals, Novels, Books, Notebooks, Diaries, Leaflets, Mailers, Calendars, Writing Pads, etc.
ECO BRITE PAPER GSM Range: 54-90 Machine Deckle: 435 cms
Applications: Notebooks, Textbooks, Novels, Examination material, Scribble pads, Computer, stationery, Bills, Invoices, Cash books
BOARD:Packaging Board ABSOLUT Folding Box Board (AFBB) SBS Craze Miracle White Back Optic Graphic White Back Optic Graphic Grey Back Spectra Light Super Deluxe Duplex Board (LWC)
NEWS PRINT Excellent appearance of the paper after printing due to its brightness, shade and printquality Superior bulk and Opacity Good strength properties of breaking length and tear for high speed printing GSM Range: 45-60 Machine Deckle: 667 cms Applications: Principle applications are in the News print publications, Magazines besides children coloring books, Novels etc.
SHEET FORMING
A loyal customer base is KPM biggest quality endorsement. The institutional customers comprise brand-enhancing names like J.K & Sons (Bombay), Golden Paper Mart (Delhi), Amber Paper (Agra), Shri Banke Bihari JI Traders (Lucknow),Bharat Paper (Patiala).
DEALERS OF MILL
Now comes the most important part in the products life that is the distribution of the end product. Khanna Paper Mill do not deals with the customers directly but it has dealers those are covering most of the part of India to make the end product available to the customers. The dealers deal with the customers on the behalf of the company. The dealers are provided with the specific area to deal in. The dealers have to achieve the target that has been allotted by the company to the dealer month wise. The dealers have the responsibility to make the product reach the customer on time. Its like a flow chart in which the cycle of demand and supply goes on and it is: The dealer looks out for the customer or the end user in the market. He will make a proposal in such a way so that the customer cant deny it. After receiving the order from the customer, the dealer forwards the order to the company. According to the order the company plans to produce the amount of the product which has been required by the dealer.
PRODUCT:- COPIER PAPER NAME WIDTH GSM SHEETS MRP :- GREEN PLANET :- 2.3kg :- 75 :- 500 :- 175 Rs. (including of all taxes)
RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research problem. The Research Methodology includes the various methods and techniques for conducting a Research. " Marketing Research is the systematic design, collection, analysis and reporting of data and finding relevant solution to a specific marketing situation or problem". D. Slesinger and M.Stephenson in the encyclopedia of Social Sciences define Research as "the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art". Research Design Research design is an arrangement of conditions for collection of and analysis of data in a manner that aims to combine relevance to research purpose with economy of procedure. The research design will be descriptive in nature. Data Collection Data will be collected by two ways: 1. Primary Data Primary data is defined as the data collected for the first time. It is new in nature. The primary data for this study will be collected by questionnaire method. In questionnaire method, a structured and non-disguised questionnaire will be personally produced do the respondent with a request to answer the question given therein and then return it to the researcher. 2. Secondary Data This type of data has already been collected by someone else and has already passed through statistical process. The sources of secondary data are: Books Websites Magazines Journals
Newspapers
CUSTOMER NAME
JK
UNIVERSAL STORE
COPIER
70%
20%
10%
10%
36%
54%
CUSTOMER NAME
PRODUCT
KHANNA
SPECTRA
JK
V.K TRADERS
COPIER
45%
30%
25%
MAHAJAN MART
20%
1 2 3 4
35%
45%
CUSTOMER NAME
ORIENTAL COPY
JK
15%
SHAKUNTLA STORE.
25%
1 2 35% 40% 3 4
CUSTOMER NAME
RADHA COPY HOUSE
JK
10%
25%
1 2 3 65%
CUSTOMER NAME
COPIER
75%
15%
10%
10%
1 2 15% 3 4
75%
FINDINGS
From the above data this is proved that the market reputation of khanna paper mill is very very good and very fine as compared to anothers. They built their very good image in the Amritsar market. Paper quality is also better than other paper mills. Total amritsar market using 65% or more than khanna paper products. Distribution system of khanna paper mill is too good and facing no any problem at the time of order. Some customers want is that the company should try to give discounts for purchasing the heavy quantity of commodities because of when they buy 1 pallet of paper from distributer they charged same price of 1 pallet and also when they buy 100 pallet the distributer also charged same price according to the 1 pallet they want to take fairly discounts.
ACCORDING TO THE SURVEY WE CAN SAY THAT KHANNA PAPER INDUSTRY IS ONE OF THE BEST INDUSTORY AS LIKE ANOTHER INDUSTORIES .THEY SATISFIED THEIR CUSTOMERS NEEDS AND WANTS AS THEIR REQUIREMENTS.