SAMPLE 13

Consumers are faced with increasing numbers of advertisements from

competing companies. To what extent do you think are consumers influenced
by advertisements. What measures can be taken to protect them?
MODEL ESSAY 1:
Nowadays, while the commercial advertising has proliferated in a variety of
methods, as a result of fierce competition in the market. I would content that
people are inundated with a massive amount of information from different
competitors. To prevent this from happening, I believe that the authorities must
take some definite activities.
The first point to make is that customers are falling victim to companies'
advertising campaigns. They often spend much money on purchases which they
have no real needs for them. This is primarily because a number of companies
tend to exaggerate the usefulness of a few features of their products. The case of
Apple’s iPhone 7 Plus smartphone, which attracted the people all over the
world’s attention many days ago is nearly identical to its predecessor, except for
the new dual-camera system and a slightly faster processor. However, to gain the
competitive advantage over their rival Samsung’s Galaxy S7, Apple’s attempted
to advertise that the new features of their smartphones are necessary. Many
customers, as a result, were persuaded to make the purchase decision regardless
of their true needs.
In order to help consumers make more informed purchasing decisions,-the
governments should adopt some following solutions. The described problem can
be solved by establishing an authority having responsibility for censorship all new
advertisements. The bowdlerization process must be stringent enough so that all
the extracts that contain any form of exaggeration must be taken out before these
are published. This exclusion would effectively safeguard consumers against the
manipulation of the companies and help them avoid making wasteful purchases.
In brief, many businesses use advertising to gain the edge over their competitive
factors rather than to fulfill their customers' needs, which lued-lures consumers to
buy unnecessary things. In my mind, exercising censorship before airing them
should be carried out to mitigate this influence of advertising.
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