Castalia brand voice

1. Slogan: clear and direct message, open to new ideas and to adapt to the
needs of every customer, kind, creative yet simple and concrete.
They talk about our ability for brand satisfaction which allows us to create
innovative, unique and exclusive spaces

2. What is brand voice?

Brand voice shapes brand’s personality. It’s responsible for producing emotions and
determines the costumers perception about the brand.
The voice is a reflection of the brand, It’s personality, language and the way it
wishes to be remembered.

3. Tone: How you express your brand voice. Represents it’s personality,
values and it runs consistently through all the content

Kind, direct, helpful

Castalia takes care of it’s customers, knows how different each one of them is and
it’s aware of their special needs, that’s why is always seeking for the best
solution
Customer’s satisfaction is it’s purpose of existence
It’s aware about the exclusivity of the brand, therefore it’s corporate language is
direct but informal, professional, kind and relatable

◦ 4. Character: traits associated with Castalia

Creative: It is not afraid about boundaries, it’s always looking for new ways to
surprise it’s customers
It’s trendy, cosmopolitan and modern

Helpful: understands the customer’s wants and needs, and likes working with them
side by side in order to get the best results. It’s responsible and passionate.

Language: warm - direct

Bluntly, shockingly elegant, minimalist; for Castalia less is more. It’s kind,
direct and helpful.

6. Purpose: positioning Castalia in digital marketing and as an exclusive

brand for a very important target in order to get well known and understood by all
customers, employees and collaborators, being able to create a universe with a
general language aligned with our goals.