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Introduction
In the age of knowledge economy, knowledge is a crucial asset that creates a firm’s
Received 25 August 2016 sustainable competitive advantage (Nonaka, 1991). Nonaka observes the following:
Revised 1 May 2017
Accepted 25 June 2017 In an economy where the only certainty is uncertainty, the one sure source of competitive
This work was supported by a advantage is knowledge. When markets shift, technologies proliferate, competitors multiply,
grant from the UEH and products become obsolete almost over night, successful companies are those that
International School of
Business. (Grant No.
consistently create new knowledge, disseminate it widely through the organization, and quickly
UEH.ISB.15.002). embody it in new technology and products (p. 96).
PAGE 1240 JOURNAL OF KNOWLEDGE MANAGEMENT VOL. 21 NO. 5 2017, pp. 1240-1253, © Emerald Publishing Limited, ISSN 1367-3270 DOI 10.1108/JKM-08-2016-0349
University knowledge is an important source of knowledge for industrial innovation, and
researchers have devoted their effort in investigating the characteristics of transfer of
knowledge from universities to industry (Agrawal, 2001; Bekkers and Freitas, 2008; Iorio
et al., 2017). Three main characteristics of university-to-industry knowledge transfer have
been identified in the literature, including university characteristics, firm characteristics and
transfer channel characteristics (Agrawal, 2001). The literature has also emphasized the
role of channels in university-to-industry knowledge transfer (Agrawal, 2001; Bekkers and
Freitas, 2008; Smirnova, 2016). There are a number of channels of university-to-industry
knowledge transfer that have been investigated by researchers in the past several years,
such as licensing, consulting services, publications, patents and personal exchanges
(Casper, 2013; Crespi et al., 2011; Grimpe and Fier, 2010; Miller et al., 2016). However, little
attention has been paid to the role of in-service training students (i.e. full-time employees
and part-time students) as a channel of university-to-industry knowledge transfer (Tho and
Trang, 2015). The present study attempts to bridge this gap by focusing on the transfer of
knowledge from business schools to business organizations through in-service training
business students.
Knowledge transfer occurs when there is a source and a recipient and knowledge is
transmitted from the source to the recipient who acquires and uses the transferred
knowledge (Ko et al., 2005). Research on knowledge transfer indicates that the
characteristics not only of the source but also of the recipient of knowledge are key to
successful knowledge transfer (Chang et al., 2012; Easterby-Smith et al., 2008). Regarding
the transfer of knowledge from business schools to business organizations, in-service
training business students are people who work for their business organizations and study
part-time at a business school. In the process of transferring knowledge from business
schools to business organizations, these people play the role of a channel of knowledge
transfer, that is, they acquire knowledge from business schools and apply it to their daily
tasks in business organizations. Such a type of knowledge transfer relates to three main
parties: in-service training business students (the channel of knowledge transfer), business
schools (the source of knowledge transfer) and business organizations (the recipient of
knowledge transfer).
Although in-service training business students play the role of a channel of knowledge
transfer, their role is specific compared to other type of channels such as licensing or
consulting services. In the process of transferring knowledge, in-service training business
students acquire knowledge from their business schools; that is, they are the recipient of
knowledge in the process of transferring knowledge from business schools to business
students. The knowledge acquired (hereinafter, acquired knowledge) from business
schools is then transferred to business organizations during their daily work. In this regard,
in-service training business students are also the source of knowledge transfer because
they own the knowledge to be transferred. However, the question of what facilitates
in-service training business students to effectively transfer the knowledge acquired from
business schools to their business organizations has not been fully answered (Tho and
Trang, 2015).
Research has shown that the acquisition and transfer of knowledge can be explained by
three key factors: ability, motivation and opportunities (Alavi and Leidner, 2001; Blumberg
and Pringle, 1982; Chang et al., 2012; Waldman and Spangler, 1989). Drawing upon the
ability-motivation-opportunity (hereinafter AMO) framework, this study endeavors to answer
the above research question by investigating the impacts of both absorptive capacity and
learning motivation of in-service training business students on their knowledge acquired
from business schools and, subsequently, on the transfer of knowledge to their business
organizations. The present study also examines the mixed moderating role (i.e. acting as
an antecedent as well as a pure moderator; Sharma et al., 1981) of job autonomy in the
relationship between acquired knowledge and knowledge transfer.
Hypothesis
Antecedents of acquired knowledge and knowledge transfer. Like full-time students,
in-service training business students go to schools with the aim of obtaining valuable
knowledge for use. However, whereas knowledge acquired by full-time students will be
utilized for their future career (i.e. after graduation), in-service training business students
Learning motivation
H3 H4
H1 H2 H7 H6
Absorptive capacity
Job autonomy
use such knowledge for their current job in their business organizations (i.e. transferring the
knowledge acquired from their business schools to their business organizations). In
addition, unlike full-time students, in-service training business students have prior
knowledge about business because they have been trained elsewhere and are currently
working in the area. Such prior knowledge assists them in evaluating and utilizing outside
knowledge, that is, the knowledge provided by their business schools (Tho and Trang,
2015). Useful knowledge acquired from business schools is the outcome of learning
effectiveness, which depends on several factors. Research has shown that students’
absorptive capacity and students’ learning motivation are two key factors contributing to
the effectiveness of learning outcome (Cole et al., 2004; Diseth et al., 2010; Lane and
Lubatkin, 1998; Nguyen and Nguyen, 2010; Noe, 1986).
Absorptive capacity refers to the ability to recognize, absorb, integrate and apply new
external knowledge to advance competitiveness (Chang et al., 2012; Cohen and Levinthal,
1990; Miller et al., 2016; Zahra and George, 2002). Absorptive capacity helps workers to
identify, learn and comprehend new and novel knowledge from outside sources that is
important for their current jobs (Cohen and Levinthal, 1990). In the context of this study,
absorptive capacity of in-service training business students can be defined as the ability of
students to exploit knowledge from business schools, including the ability to recognize its
value, assimilate it, combine it with existing knowledge and apply it to their daily tasks in
their organizations (Cohen and Levinthal, 1990; Mariano and Walter, 2015). As such,
students’ absorptive capacity is a knowledge-based capability (Miller et al., 2016; Zahra
and George, 2002). This ability enables students to effectively learn when studying at their
business schools and also allows them to apply their acquired knowledge in the workplace.
Therefore, the level of knowledge acquired from business schools and the level of
knowledge transferred into business organizations will depend on the level of absorptive
capacity of in-service training business students. Thus:
H1. Absorptive capacity has a positive effect on acquired knowledge.
H2. Absorptive capacity has a positive effect on knowledge transfer.
Another factor that facilitates students’ learning outcome is learning motivation. It can be
defined as “a desire on the part of trainees to learn the content of the training program”
(Colquitt and Simmering, 1998, p. 654). Learning motivation will shape students’ direction,
focus and level of effort applied to their learning activities (Cole et al., 2004). Thus, students
with higher levels of learning motivation are more likely to equip themselves with more
effective learning strategies that facilitate the acquisition of knowledge from their business
schools (Blumenfeld et al., 2006; Nguyen and Nguyen, 2010). In-service training business
students are also employees in their business organizations, and the ultimate goal of
employees in their organizations is job performance (Blumberg and Pringle, 1982). They
decide to become in-service training business students because they are not satisfied with
their current knowledge and are willing to search for new and novel knowledge from outside
sources that is applicable to their current job (Tho and Trang, 2015). For that reason, if their
learning motivation their goal is likely to be reached. Thus:
Research methods
Research context and sample
The Vietnamese economy is in transition and the continuing movement from a centrally
planned economy to a market-oriented economy has required business organizations to
endlessly renew their business knowledge to deal with changing business environments
(Nguyen and Nguyen, 2010). For that reason, Vietnamese business organizations have
encouraged their employees to participate in business programs offered by business
schools with the hope of gaining more competitive advantages through knowledge-based
capability. Realizing the need for business knowledge to enhance competitive positions of
business organizations, in the past several years, Vietnamese universities have introduced
a number of part-time business programs to satisfy the need for knowledge of the business
sector of economy (Tho and Trang, 2015). Thus, Vietnam offers an appropriate case for the
Measurement
The five constructs examined in this study were absorptive capacity; learning motivation;
acquired knowledge; knowledge transfer; and job autonomy. These constructs were
conceptualized as unidimensional constructs. Absorptive capacity was measured in terms
of four items. These items address the four facets of absorptive capacity, including the
ability to identify and recognize the value of outside knowledge; assimilate it; integrate it
with prior knowledge; and apply it to commercial ends (Chang et al., 2012; Cohen and
Levinthal, 1990). Learning motivation was also measured in terms of four items, borrowed
from Cole et al. (2004). These four items address students’ willingness to attend and learn
the course material. Six items from the generic skills scale in the Course Experience
Questionnaire (Wilson et al., 1997) were borrowed to measure acquired knowledge.
Knowledge transfer was measured in term of three items, adapted from Ko et al. (2005).
These items assess students’ ability to learn the knowledge offered by their business
schools (changes in knowledge) and to apply the knowledge to the workplace (changes in
performance; Argote and Ingram, 2000). Finally, job autonomy was measured in terms of
three items borrowed from Morgeson et al. (2005). These items address the degree of
freedom of in-service training business students in determining how to perform their tasks
in their business organizations.
A seven-point Likert scale was used to measure these items, anchored by 1 (strongly
disagree) and 7 (strongly agree). Note that these measures were initially prepared in
English and then translated into Vietnamese by an academic who is fluent in both the
languages. This procedure was undertaken because English is not a teaching medium in
this market. Back translation was conducted to ensure the reliability of the translation. In
addition, the items measuring the constructs were randomly placed in the questionnaire
with an aim of lessening the tendency of agreement bias.
Table I Means (M), standard deviations (SD) and standardized CFA loadings () of items
Item M SD t-value
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Table AI Correlations (r) between and average variance extracted for constructs
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