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Isaac Herzog
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d es,
a r t i s t o f r e c e n t d e c ad i n g
o s t d i s c u shsed lu
f w o r k s i n ca n d M o n k e y
e w o r l d ’ s m u n d r e d s o ,
B a n k s y i s tahl c o l l e c t i o n f e at u r e s
e I s i n t
ode
h e A i r , B a r cs , s t e n c i l s , a n d
e m i n L o v h
a n d t h i s s a l lo o n , P u l p F i c t i o n , f p a i n t i n g s , s e r i g r a p a b i l i a — m a n y o f
G i r l w i t h Bl s o i n c l u d e s s c o r e s o a s e l e c t i o n o f m e m o rw i t h t h e c o o p e r -
Q u e e n . I t a n o b j e c t s a s w e l l a s p r e v i o u s ly . C r e at e d i n g s B a n k s y , t h i s
i n s ta l l at i o n e v e r b e e n p u b l i s h e dp t h at m a n a g e s a l l t ho n c o u l d b e .
w h i c h h a v ee s t C o n t r o l , t h e g r o u a n y B a n k s y p u b l i c at i
at i o n o f P i a l a n d a u t h o r i z e d a s
is as offic
Description

r m at i o n a n d/
o r o t h e r i m p o rta nt i n fo
l
d e h i st o r i ca
/ s e r v i c e i n d e ta i l I n c lu
r p r o d u ct e-
D e sc r i b e yo u u r c l i e nt . u si n g th is c r
o u t yo n o r eq u i r e m e nt s b es i d es v e r m u c h m o r e
o r data a b it h a b so lu te ly to m a ke th e
co
r ec r ea te a b o o k co v e r w n ks y b ec au se I sa w a w ay
to ld to e b o o k Ba
Th e c la ss w asr su b m it ti n g. I c h o se th
at iv e b r i e f fo
i o n?
i nt e r es ti n g. h e o r g a n i zat v e r n m e nt ,
m i ss i o n a n d g o a ls o f t o c r is y i n th e go to e x p o se
e s a n d/ o r a n d hy p
W h at a r e t h e
us co r r u pt n es s h e f i n ds a w ay

sp r ea d aw a r e n es s a b o utco r r u pt io n i n si d e o f it
t is to of
ls as a n a rt is h as so m e so rt
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e d u cati o n, p o
th e m . l a r b ra n d? n fo r h is
e a n d u s e o f a pa rt i c u to l, E n g la n d. H e is kn o w is t. W it h
W h at i s t h e va
lu n b o r n i n B r is d g ra f f it i a rt

a rt is t w h o m ay h av e b e e e to n o ti c e as a f r e e h a ne a rt ”
ra f f it i . H e ca m rman c
a n o ny m o u s g p u b li c p la c es io n a n d p e r fo
“B a n ks y is a na r ia n a rt , o f te n d o n e i n ra f f it i a rt w it h i n sta ll at
a nt i-a ut h o r it st ea lt h, Ba n ks y m e r g e d g s e e k i n g e tc .
w ry w it a n d h e o r g a n i zat i o n i s te r b e-
j ec t i v e s (i f av a i l a b l e) t
sm i n th e ea r ly 19 90 s. It lais to d e-
ob g e d as va n da
li m a i n p u r p o se
W h at a r e t h e o ac kn o w le d a g ra f f it i a rt is t w h o se
w h at is a ls
rk or d o f f as
e d h is a rt w o w o r k sta rt e c. ”
“B a n ks y sta rtas a ki n d o f a rt . H is a rt sm m es sa g es to th e p u b li
ca m e v i ew e d u es , ca p it a li
l, w a r c r it i q
li v e r p o li ti ca
Situation &
Challanges
h ey
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E x p l a i n w h at
/ s e r v i c e i n d e ta i l.
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• D e sc r i b e yo u t h e u s e r (y o u r au d i e n c w as b r o u g ht , Ba n ks y’ s I b e li ev e
it
ca n co n n ec t
w it h se I th o u g ht i n a w ay th at
r th e b o o k Ba n ks y b ec au fo r m e so I r ec r eate d it n w it h o ut ev e n h av i n g to
e b o o k co v e r
fo th at e rs o
w as n’ t d o i n g ks y is as a p
R e d es ig n e d thd b e cu r io u s, th e co v e r ry a n d e x p la i n s w h o Ba n
yo u th i n k a n a p p r o v e. It te
ll s a st o (b u i l d aw a r e-
Ba n ks y w o u ld ec ta t i o n s o f yo u r c l i e nt
e r. p
o p e n th e co v g o a ls a n d e x
at i s, w h at a r e t h e i c e tc .) .
u at i o n. T h g ra p h s p i ec es .
• D e ta i l t h e s itg e i n a pa rt i c u l a r d e m o ll a st o ry w it h Ba n ks y’ .
te es
n e ss , i n c r e a
s e u sa l a n d h av e it n ks y a d d r es s w it h is p i ec
e r es ti n g th a n th e o r ig i nao b le m s th at Ba
more i nt f th e p r u ct
h av e it to a ll o p ec t i v e p r o d
Go a ls w e r e to
to i n c r ea se aw a r e n es s
u r c l i e nt a n d th ei r r es
It s a ls o m ea nt n s a r e fo r yo
l e s a n d l i m itat i o
at t h e o b st ac r eati n g th e
• D e sc r i b e w h h i le p r i nt i n g b ut w h i le c
w
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st ac le s, th e r e w as a b it
ob
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Th e r e w e r e a m i n g u p w it h i n sp i rati o n.
d es ig n a n d co
Target
Audience

e ta i l s .
m s o f P sy c h o g ra p h ic d
Th in k in ter w ea r,
t h e y va lu e , i n -
a b o u t y o u r p e rso n/s. e , w h at d o
T e l l u s a s to
ry re th ey liv th ey m ig ht
d o t h e y lo o k li ke, w h e a r e li ke. Sh ow u s h ow
• n a m e , w h at t h e i r d ay s
W h at ’ s t h e i r t h e y d o f o r f u n , w h at e . g h ts ,
w h at ervic an d th eir rir
w at c h , r e a d , y o u r p r o d u c t a n d / o r s t h e m s e lv e s
te ract w ith t h e y va lu e e w r o n g fo
h e y l i v e i n G r e e l e y c o , e n j oys p r o v i n g p e o p l d i n v e s t e d i n i t .
o g, t at e s to r e a d
, he ted a
s I sa a c H e r z d b e i nte r es
T h e i r n a m e i l l t y p e o f c lo t h e s , h e hn t ly c o n n e c t w i t h i t a n
t h e y w e a r a l d s e e t h i s a d a n d i n s ta th e i r li f e.
f u n, h e wo u va lu e d o e s i t b r i n g to
i t t h e m , w h at
H o w w o u ld it b e n e f

p i r at i o n
r i n g t h e m c r e at i v e i n s
It wo u l d
competition

) r o d u c t.
u s - lo g o s , a d s , b lo g s ..p a r t i c u l a r s e r v i c e o r p
how our
o m p e t it i o n (s o u ts i d e o f y
W h o i s t h e c r p o s s i b l e c o m p e t it o r s
Lo o k fo m p les

o v i d e s e v e r a l v isua l e xa w i n n e r s o ,, , Yay
!
Pr I’m t h e
on and
a b s o lu t e ly n o c o m p e t it i
e i s
Lu c k i ly t h e r
Creative
Stratigy
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a n d o v e r co m e t h e r co m i n g it u
n-
r e so lv e th e pro b l e m
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e were no p st
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m l i k e so m eo n e r e f u s u e m p lo y?
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Wh
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a l fo r m w i l l yo u r ca m i a a n d s p ec i f i ca l ly w it h (y o u r au d i
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M y ca d co n ear aro u n d
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n s u m e r s.
• How is th is l m o st a l l o to a l m o st a
b ec au s e a i a it p u s h e s
it r ac t i o n? e st i m -
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r u ience to e so
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• th ey ar sa m e t i m e w it
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sa d ly , fo r m r i ca t e a n d
to stay t h e r
e.
e s i g n i s i nt e t h e m w a nt o st o f
u l at i o n, m y d e ly c lo s e a n d m a k
o v e r n m e nt u n l i k e m
tr e m i g n? h e g
p eo p l e i n e x i at e yo u r ca
m pa n d n o t fo r t
w d o yo u d i f f e r e nt eo p l e by t h e p eo p l e a ntag e.
• H o
b eg i n fo r t h e p
l e fo r t h e i r a d va
By b e i n g h o n
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t h e s ku m i n
t h i s a l) (g u of i n co e y co m -
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• W h at i n n h i ca l i n o r d
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A ny t b so lu t e
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