SCHOOL OF

BUSINESS

Finance for Non-Financial Managers

When: The Right Step Towards Mastery of Financial Essentials

September
Numbers hold great significance and impact on your business. From
24 - 30, 2019
marketing managers to HR professionals, understanding the meaning and
implication of financials on your firm’s health and performance is crucial for
Where: making strategic business decisions for your department!
AUC New Cairo
For all the managers and executives who come from non-financial
backgrounds, this program was specially tailored to help you establish a
Program Fees: clear and solid understanding of essential financial concepts.
EGP 9,000
This program will walk you through all the fundamental concepts and
practices as well as introduce you to the key financial instruments and tools
you need to be able to integrate financial data into your decision making
process, and make more educated business decisions today.
Key Takeaways
• Learning how to effectively read key financial reports and data.
• Understanding fundamental business finance concepts such as rate of
return, time value of money and cost of capital.
• Applying and developing awareness of current financial trends affecting
industrial and commercial companies.
• Learning how to effectively interpret and use financial data in your
decision-making process.
• Being able to analyze business performance and setting strategic
objectives based on financial data.

Who Should Attend?

Senior managers and unit directors who come from a non-financial
background and need to learn the fundamentals of financial analysis to
formulate more strategic business decisions.

The FNFM, as part of the AUC School of Business Executive Education

offerings, is accredited by AACSB, EQUIS and ACCET international
accreditations. In addition, it has been ranked since 2013 by the
Financial Times in the top 75 list of global executive education
programs open enrolment ranking.

Contact Information
The American University in Cairo,
School of Business, Executive Education

AUC Avenue, P.O. Box 74

New Cairo 11835, Egypt
Tel: + 202.2615.3375
Mob: +2012.0678.7872
Email: execed@aucegypt.edu