Lindsey Bullen Work

Task 12 - Proposal

Contact Details - jh05259456@priestley.ac.uk

Type of Product - 2 30s Radio Advertisements

Purpose -

● To draw people's attention

● To gain people's interest in enrichment offered at Priestley College
● Offer new opportunities and experiences to Priestley students
● Make people become passionate and excel in the subject or topic.
● To entertain
● To inform and educate students

Slogan - ‘Engage with Christianity, learn about God’

Slogan 2 - ‘Discover the past that was judged as unimportant, explore possible opportunities.’

Target Audience - 16-19-year-olds who may be practising Christianity and have an interest in learning
about Christianity. These people are loyal to their faith and may have questions to ask about certain
Christian teachings in the church. These people are passionate about learning about their faith in
more detail and are eager to learn things they previously did not know before. The target audience is
also for people who are not actively Christians but are intrigued in sesrching for answers on the
meaning of life, why do we suffer and what happens when we die.

Target Audience - 16-19-year-olds who have a passionate interest in History and enjoy learning about
the past, and finding out about prospects such as higher education. The target audience may be
students who study AS and A- Level History or Classical Civilisation and want to enhance their
knowledge of History, in order to improve their grades and help secure opportunities in higher
education for example University. This target audience might include people who are not taking
History as a subject, but are interested in the subject itself.

Launch Date - 16th December 2022

Budget

Premier Pro - £16.24 monthly

Actors - £13 per hour

Sound Booth - £700 per day + VAT

Zoom Stereo Microphone - £92.00

Lenovo Windows 11 Pro 14 Laptop - £389.97

Headphones Distributer - £24.99

Active Speaker Monitor - £139.00

Microphone Processor - £168.98

Placement - Radio Wave (College Radio)

Total Cost - £1544.18

Legal and Ethical Issues

Copyright, Designs and Patents Act (1988)
The law gives the creators of literary, dramatic, musical, artistic works, sound
recordings, broadcasts, films and typographical arrangement of published
editions, rights to control the ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing,
renting and lending copies to the public.

This is a CIVIL law, not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a
fine or jail sentence.

Instead, the person who owns the copyright has to sue the person they believe
has broken the law.

The case is then heard in a civil court and if the person is found guilty of
breaking
copyright law then they will have to pay damages to the owner of the
copyright.
The amount of damages is set by the court.
APPLICATION

I will make sure that I do not break this legislation when working in the radio industry
by broadcasting advertisements and a radio show that I have created independently,
without stealing or taking credit for another individual or company’s work and
property. I will also ensure not to break this law by requesting permission from the
owner of music, or sounds that may not be in the ownership of myself.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in
wider society.
It is against the law to discriminate against anyone because of:
⮚ Age
⮚ Being or becoming a transsexual person
⮚ Being married or in a civil partnership
⮚ Being pregnant or on maternity leave
⮚ Disability
⮚ Race including colour, nationality, ethnic or national origin
⮚ Religion/belief or lack of religion/belief
⮚ Sex
⮚ Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested.
It would result in a criminal trial which if found guilty could result in a fine or
jail sentence.

APPLICATION
I will ensure that I do not violate this legislation by not including content in my
radio advertisements and on the radio show itself, that deliberately
discriminates against members from different backgrounds of society. My radio
advertisements will be carefully designed to be inclusive and welcoming to
everyone, preventing discrimination.

Intellectual property
 What intellectual property is
Having the right type of intellectual property protection helps you to stop
people stealing or copying:
⮚ the names of your products or brands
⮚ your inventions
⮚ the design or look of your products
⮚ things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual
property protection. You get some types of protection automatically, others
you have to apply for.

You own intellectual property if you:

⮚ created it (and it meets the requirements for copyright, a patent or a
design
⮚ bought intellectual property rights from the creator or a previous owner
⮚ have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them
in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get
some types of protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Examples of intellectual
Type of protection Time to allow for application
property
Trade marks Product names, logos, jingles 4 months
Appearance of a product
Registered designs including, shape, packaging, 1 month
patterns, colours, decoration
 Inventions and products, eg
Patents machines and machine parts, Around 5 years
tools, medicines

APPLICATION
I will make sure that I do not infringe this legislation by ensuring that all
intellectual property in my radio advertisements and radio show that is
mentioned in the radio show such as slogans, jingles and product names are
unique property, meaning they are owned by myself as I created them.
I will also ensure that if I ever want to include slogans and jingles that I do not
own, I will request permission from its owner in order to include it in my
advertisements and show. I will write up my advertisements and record them
myself so that it is unique to anyone else's. If I wish to use another person’s
music, I will ask for permission first.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the
land in possession of another.
Civil trespass is actionable in the courts.

APPLICATION
I will ensure that I do not breach this legislation by making sure that when I am
recording my radio advertisements and radio show, that I make sure I am
legally allowed to record at the college radio studio by asking for permission.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law
the European Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your
home and your correspondence (letters, telephone calls and emails, for
example).
 
Privacy Law is a law which deals with the use of people’s personal information
and making sure they aren't intruded upon. These laws make sure people can't
have their information wrongly used without permission.

Anyone who believes their right has been broken can make a civil claim in the
courts against those they believe have invaded their privacy.

When applying the legal principles the court will balance the claimant's right to
privacy against the right to freedom of expression.

If the claimant is proven to be correct this could result in an injunction banning

the publication of information; damages; and return or destruction of the
material gained from the intrusion.

APPLICATION
I will ensure that I do not violate this legislation, by ensuring the people that
appear on my radio show and in the radio advertisements, that their privacy is
fully protected. I commit to this by making fictional, made up characters so you
will not be using people's real names, addresses or any other personal
information. This makes sure that I fully respect the guest's private information
from the public.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of
expression and the protection of reputation. It also comprised a response to
perceptions that the law as it stood was giving rise to libel tourism and other
inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants
to show actual or probable serious harm (which, in the case of for-profit
bodies, is restricted to serious financial loss), before suing for defamation in
England or Wales.

It also enhanced existing defences, by introducing a defence for website

operators hosting user-generated content (provided they comply with a
procedure to enable the complainant to resolve disputes directly with the
author of the material concerned or otherwise remove it), and introducing new
statutory defences of truth, honest opinion, and "publication on a matter of
public interest“.
LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.
Defamation is a civil law and so you would need to sue someone who you
believe has damaged your reputation

APPLICATION
I will ensure I do not breach this civil legislation, as everyone who features in
my radio show or radio advertisements will be fictional characters which means
nothing defaming will be said about a real person in a way that immorally
damages their reputation and image in the public eye which is done for profit
or personal gain. I will ensure that the show remains appropriate for the
audience to listen in without having to listen to sensitive comments or opinions
being expressed about a real person, using fictional characters instead. I will
make sure that libel isn’t committed by ensuring the content of the radio show
is focused on topics and speaking to each other that isn’t a sensitive or harmful
topic to talk about, preventing libel. Nothing in my radio show or
advertisements will commit libel, as no person will be discussed in a manner
that intends to damage their reputation or talk about them dishonourably.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where the
article comprises two or more distinct items) the effect of any one of its items is, if taken as a whole,
such as to tend to deprave and corrupt persons who are likely, having regard to all relevant
circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be read or
looked at or both, any sound record and any film or other record of a picture or pictures.

This is a criminal law.

APPLICATION
I will make sure that I do not infringe this legislation by not including any
content in my radio advertisements or radio show where myself or other
presenters use derogatory language, curses, or sexual or gruesome references.
The radio advertisements will air content in the show that is appropriate and
comfortable for the audience to listen to.
Regulatory Bodies

Ofcom

What Ofcom is? - Ofcom is the regulator for the communications services that we use
and rely on each day.

What do they do? - Ofcom ensures that as a regulator, that a range of different
companies across the television and radio industry appeal to diverse audiences who
come from different ethnic, cultural, religious, social background etc. Ofcom also
makes sure that audiences are shielded from offensive, harmful and dangerous
content and material that could be featured in a TV programme or radio show. Ofcom
will regulate my radio show to ensure it serves all audiences from diverse
backgrounds and will not contain any offensive, harmful or dangerous content.

APPLICATION
This is important for my radio show, as it enforces that myself and other presenters
follow all Ofcom regulations and principles that make our radio show appealing,
inclusive and appropriate for all audiences from all different backgrounds to listen to.
The Ofcom regulations ensure that my radio show does not harm or offend anyone
by myself and other presnters being mindful of what we say or do.

● people are able to use communications services, including broadband;

● a range of companies provide quality television and radio programmes that appeal to
diverse audiences;
● viewers and listeners are protected from harmful or offensive material on TV, radio
and on-demand;
● people are protected from unfair treatment in programmes, and don’t have their
privacy invaded;
● the universal postal service covers all UK addresses six days a week, with standard
pricing; and
● the radio spectrum is used in the most effective way.

(Copied and pasted from Ofcom website - www.ofcom.org.uk)

Advertising Standards Authority

What the ASA is? - The Advertising Standards Authority (ASA) is the UK’s independent
advertising regulator. The ASA makes sure ads across UK media stick to the
advertising rules (the Advertising Codes).

What do the ASA do? - The ASA makes sure ads across UK media stick to the
advertising rules (the Advertising Codes), and that all standards and regulations are
strenuously adhered to and respected by advertisers.

(Copied and pasted from ASA website - www.asa.org.uk)

APPLICATION
This is important for my radio advertisements, as it ensures that my advertisements
follow all ASA regulations (Advertising Codes), and principles before being
broadcasted for people to listen to, preventing potential offence and harm being
inflicted upon some members of the audience of the radio show and advertisements.