APEX28 and APEX35 — Optimized for process uptime Training section 1 _MARLOW _ (> =How to use the Programme BUTTON LEGENDS yw You nave akeady used he Next buon fo move award in he programene You can also use the Back butlonto retro previous pages HOW LONG DOES IT TAKE? “This module should ake you approximately 45 minus to complete. Weal, you shoul ty fo complet it none session However, you need fo end your session ety simply cick on he Quit baton and you wil be abet retu othe modue a the ‘same pointe net ime you start >E-Learning training program for APEX28 and APEX35 This taining consists of 2 sections: 1. Section 1 is about what is being launched, the positioning of APEX, the value propositions for the customer and markets & applications 2. Section 2 describes the specification of the APEX28/35 and explains the differences of APEX and Bredel, competitor pumps and pirate hoses Both sections are followed by a test. Section 2s a separate module. The link for section 2 wil send to you by email after you passed the test of section 1Section 4: Learning objectives APEX28 and APEX35 training [After completing section 1 you should be able to: + Explain what is launched + Describe the product positioning of APEX28/35 + Explain the value propositions for the customer + Identity the markets and applications for APEX28 and APEX35What is launched \Welcome tothe eeaming taining forthe APEX28 and APEX3S5 pump models rom, ‘Bodo. Wo are pleased that you have erroled on he aning sossiono update your knowledge on tho APEX range extension ‘The need fora pump range wih improved prcelpertomance rao ine low Tow range ‘sa clesr market need Lowering cos of ownership and ease of maintenance as benefits of hese new pUTpS ftin the WMTG strategy to make great products, to bul the rltionship with (new) Customers and esuppl slitons fr te customers to reduce er operational cots, Inthe ighy compete enirenmert this cannot aways be achieved wid the cient ‘Bredorange andthe cost of ownosiyp can be decreased with lower pricod pumps and hoses wth lnger hase ite \We are confident you wil folow bis leaming session successfuy and we wish you ‘20ed luck wth seling and supporting the new APEXZ8 and APEX35 pump models Johan van den Heuvel Managing Drecior Watson Mariow Bredel BV. «>APEX28 and APEX35 have been tested in tough applications! ‘The APEX28105 nave boon thorough) tested in tough applications wit eading customers. The customers foedback during and aftr this infonsive test period (corded by ne Brodel managed local sal enginoors) was vary postive. This taining section wl show you success stones of completed fied Tessa the companies shown below fo help buld you corfidence EW group Germany, 15 ‘The CRWA(USA) sé comparies. 1300 employees, waste 5 ‘reament ares incineration 47 mlionton, ney CEN EQOM. | procxcing 72 millon preaicon s500/GWn Salons potable water a ROW cregitommese ey Aste Ra (USA) wih ‘tend Corporaon ttc comparesin 10 (USA) produces chemical Soest (MM addenda emcemn vyeficular and constuction fand oer markets markets, Amsted Rail 1:25.01 10.00 ccives for pasts, aa | a «>Succes story - APEX35 at Amsted Rail, IL. USA APEX35 reduction in maintenance Amsted Rail ‘Applicaton: 247 ance abrasive wash sry, Hooded sucton, har charge peessre a ‘Od stuaton: wicen P8, AODD pimp win 2 weeky maitenance and hat eoncumpten Challenge: Reduction of maintenance inten, spare parts coss and ar consurption Need: ‘Aparnosuitable for purping abrasive suri wth less down time Solution: APEX25, pump of choice for abrasive sry pumping withlong fe hoses and low enerayconsterpion Value: 5 fold reduchion in mainienance requirements and energy costs, Return On Investment (ROI) less than 1 year ‘Abrasive | mainten ror rs cea ‘AODpump —26x€250=€6500 €4900compressedair APEX35 — 5x€715: 3575 €2100clectritySucces story - APEX35 at CRWA’s Wells Ranch Water Treatment Plant, USA APEX35 consistent flow 7 ‘Application: Up o 16 hiday, accurate me slury dosing for pH conto, 900 Lin CANYON REGIONAL ‘Old situation: | SoopoxC pump wih high tor anc neetreoaeree Stator woar pumping abrasive Sues. ‘The Seeper pimp was discarded ding he test pened Challenge: Replacement of PC pumps whic are inaccurate because of stator and rior wear Insufficient fow consistency ofthe PC pump is prone to causing fuctuaons inte pH contol which means vanaons in wate ually Need: Reuce costs of chemical consumption Solution: APEX + the pump of choice for abrasive shay pumping {an accurate pump wih stable flow dig the ie of those Value CConsistert water quality duet an accurate dosing pur ‘Sigaiican reduction or maintenance and spare cots, tur On kwestmert (ROH) lessthan 1 year Se er Pcpump 4x €1650 statoritotor APEXS5 3x€715 pump hose.What is developed APEX is the first choice pump for dosing, metering and transfer in industrial and environmental applications Up to 8 bar (116 psi) «+ APEX28 and APEXSE extends the current APEX range 2 APEX2S fot ow up to 2460 Lin (15.2 USGPM) 5 APEXSS forfow upto 6200 Lin(27 3 USGPM)What is developed «+ The bigger intemal nose dlameter of APEX2B and APEX35 provides more flow per revolubon ‘ane comparable models Brodol 25 and Brodel 32 + Justike APEX1020, specifcaly shaped hose ends are vised inthe APEX28/35 mods ‘which wl help to retain he spare pat business ‘+ APEX28/35 have animovatve brackot design and hose clamping sytom fo easier and faster hose change. Togetner with ionger ang heses (yp o 15 mes lager nose i) ine customer wilhave less down time, less spare pats and less maifenance coss. Tis means ovetal lower operational costs Technical dell willbe explained the 2nd section ft APEX285 e-learning tainng + Byusing a coupling bush standard key shaft ives can be filed to APEX2825 {+ Allaureh only NR and NBR hoses wilbe avaiable. NBR and EPDM wilfolow «>Why is APEX developed APEX ~ Peak performance at an affordable price “The need for a pump range with improved pacolpertormance ratio for ow to medium pressure applications sa cloar market oqurement Inns high competove market he total cos ot awneship can be reduced hough me competitvely pied pumps, improved fowirevehtion and improved hose He [APEX has been special developed fo compete wih + Low cos, aw quaty nose pumps: + Ineticent aur operated double daprragm pumps + High maintenance progressing camty pumps tending ou tango of APEX2E/35 enables us to compete more effacbvly Inlower duty appeations and maintain our sang postion win ths marke, “APEX” Peak performance at an affordable price 4Product positioning of APEX28 and APEX35 APEX, te pump offs choice for abrasive and comosive fluids upto medium pressure applications in Indusval and enaonmental sectors. Developed including Brod’ drt coupod design fo duce the ‘poratonal casi. bs - CCompetior hose pumps perform very wel fo pressure applications. Duo fame coupling design up to medium pressure ‘pations give hig wear ofthe gearbox. This moans high spares and ‘maintenance costs. ‘PC pumps are very suitable for purging non-abrasivo ‘yas Abvasive rds can (caus high stator and rotor ear Meaning high ‘operations! costs ODD pumps ve frequently used because of thoirprico and oasy ‘operation and being very Sula or non abiasive ‘and on abrous containing fads Abrasive fds lead fo high maintenance costs Fibres ean clog te foot ard ccheok valves othe pump. «>Value propositions for the customer ‘The next chapter wil explain he value propositions of APEX28/35 forthe customer. You should ‘be able fo explain it to the customer. But Bofore we bein ‘What do you think isthe value of APEX28/36 for a customer when he needs a ‘pump with an improved price/performance ratio? Select he night ansners) DaPexzas is competitive priced IAPEX24/5 have mote fw per revolution IAPEX2A/5 have loner cost of ounershipValue propositions for the customer Value propositions for the customer Based on the performance of the APEX28/35, four key Customer Value Propositions (CVP) are created: VP: Peak performance at an affordable price CVP: More flow per revolution CVP: Increased uptime with long life hose elements CVP: Direct coupled drive and brand flexibility The following slides wil ilustrate these four value propositions. «>Value propositions for the customer VP - Peak performance at an affordable price ete Pant and maintenance managers who require dosing or raster pumps for chemicals and abrasive) sturies, general nthe ndusinal and eraronmertal secors Good perp forhs process from a retable supple at aflordable price to reduce Costs of Operation Amore competivepriceiperiomance rato trough a eisble. general purpose pump {esign Specifications meeting conditions where te Bredel series is over- engineered Reduced Cost of Ownership while using a reise, accrate pump requiting low mairienance « > CooValue propositions for the customer evP = More ow pe evetuon eee eit cinemere raat [ee Se | ae a iol Sree genmigethe WSisnas bem oases Weare Osa es > ataValue propositions for the customer CvP- erased upg wa ong We hee cements See iain cinemere reas [See | =e Se a = > ataValue propositions for the customer VP Det coud ave and band Rexby See alten cine mere eas [ee Se Ls = ....... =.= — ——————— > ataCheck your knowledge on the CVP’s ‘Seanario: ‘Your customer is a process manager in a chemical plant. He requires a transfer pump for pumping abrasive slury. His need is a good pump for an affordable price to reduce the operational costs. You offer him an APEXSS with the value of: reduced Cost of Ownership while using a reliable, accurate ‘Bump requiring low maintenance. Question: Which solution is true to fufl this customers need? The APEX3S has: (OA rmore compettive pricefperfamance ratio though arable, general purpose puro ‘design. Speciistions meeing conditions were the Bredel sets is over engneared (© Lower speeds cause iss wearing, APEX has a higher capacty than he compaiton 0 lbuer pup speeds prolong hose life (APEX has more flow per revauton than Bredel ot Werder Duta 25/95. 14-30%) QA new generation oflog lasting APEX hoses to lower spares usage (OVA robust rect coupled design fo ful protect the gearbox, compete priced against Ibver-cos less robust close coupled hose pumps Standard Key shat put providing ‘rect coupled dre and maamum fesbity a «>Unfortunately your answer is wrong We strongly advise you to go back 4 pages and read the 4 Customer vio Bresson Sonn bs he CVs oe a ety meer pet ok s-leaming secton «>Value propositions for the customer ‘inthis chapter we are going to dont the markets and applications ofthe APEX pump seis. But before we beain Which markets do you think would be suitable for the APEX28/35? Soloct ine night answers) (Clwater ana waste water veatment plans DPiamont and pain industy Diaper industy Diconstruconincusty DicerameinausnyMarkets and applications for APEX28 and APEX35 ‘APEX28 and APEX36 are designed for dosing, metering and transfer of a wide range of products in a wide range of industries. Below are examples of products ‘and industries. Abrasive sluriesisludges (Ceramic industry Actives Paper and pulp Industry Colorants Concrete ana cement nausty Pigments Sugar Industry ume {chemical industry Floceuiantscoagulants Mining and mineral processing Chemicals Water and Waste Water treatmentAPEX in water and waste water treatment 1d waste water treatm What are kay drivers in water /Accurato pH controiscitcal to ensuing consistent wator quality. The nature ofthe chemicals used can cause sal selemert, gassing, abvasive wear and cogging resuling ina loss of perfomance in some pump types tke FC pumps and ADD pumps: Regular mairienance of hese pur pes canbe expensive and incease process downtime Why APEX? ‘+ APEX28135 delver process accuracy and opoatabilly + Higher tws at ower speeds mean fess wear on the hase reuling in longer service intra + Maintenance, when reqited, i simple hose change + Avot tis means reduced cost of ownership, «>Markets and applications for APEX28 and APEX35 Drinking Water Treatment APEX28 and APEX36 in dosing or metering of chemicals and locculants Hi Chatte Powes (CRWA = é é€ Superintendent) reports: Tica cfeein eat =i owas moroedpH contoland or) water quality at CRIA. Additionally nesses tte aPex pimpnasce coma” ‘maintenance downtime significant SaMarkets and applications for APEX28 and APEX35 Waste Water Treatment ‘APEX26 and APEX35 in dosing, metering of chemicals and flocculants and transfer of sludges. S e ge - «>APEX in industrial and chemical industry ‘What are key divers in industrial and chemical industry? Maintaining procoss uptime when vansforing abrasive sues, high sold fds and aggressive chemicals a corstanlchalerge for plant managers. The elects of aggyessivefulds on pumps tke AODD necessiaies inceased maintenance requremenis. Why APEX? APEXZB/35 have no cost wear components inthe flow path, hs resus in greater process uptime and ably. Maintonanco fens are significantly reducod and consists of replacing a single hose element which can be pastored in place in ‘mines + Remember the success story of Ame Rall where a Wiklen P8 AOD was replaced by an APEX36 wih a ROt oles than 1 yearAPEX in construction ‘What are key divers in bulding matarials production? CConsitort volme and fow ae cial for mairaining product quay inthe rmanufactue of balding materials Too sof ard the miu colapes, too hard and it becomes cca to cut. night augomaed plants process upume when tanstering abrasives eg. cement, ceramic, lay) is ical Why APEX? ‘+ Yin no parts in he fow path to clog or ear from he elec ofthe abrasive sury, APEX28/35 ensure mayimum process accuracy and ropoataby, + APEX nas anew generation offonge lasting Noses to ensure process uptime ‘+ APEX8/35 have animovalve bracket design and hose damping sytem for easier and faster hose changeAPEX in paper and pulp industry What are key drivers in pulp and paper production? ‘ding pigment o papa lock equres dosing pigmont a vor low, precise wolmes to ensure consistant shade and end product quay. The abrasive nature of rgments can cause wear to talrs and otosin PC paps. This leads oa drop in pump performance, requar maintenance and process downtime Why APEX? + Accurate and repeatable dosing ensures beter produc qualty and reducing Product wa +The ong lasting APEX nose elements reduce mainlenance tervals sigeccarty compared to oer pump tes + The hose element isthe only wearing part. making maintenance uick and easy ecucing operational and invertor costs «>Succes story - APEX35 at EEW Saarbrucken GmbH, Germany APEX35 on abrasive slurry handling Application: 24/7 dosing abrasive slur, cystaline sodium chine, density 2.18 gi. Flooded fil bar discharge pressure Old situation: —Netzsch PC pump (ype Nemo NMIO38SYO1SO4B3PC) pumping abrasive sts with high oor and stator wear Challenge; Reducion ofmaitenance and spare parts costs Need: ‘A pump sutabe for pumping abrasive sturies Solution: APEX25, pump of choice for abrasive sury pumping wih long fe hoses Value ‘Slanicarty educon on martanance and spare costs, RO t year eT Pcpump +24€1500 statorrator=€18000 APEXSS 2885 pumphose=€1370 AW energy rom wsSucces story - APEX35 at Addenda Corporation, Indianapolis USA APEX35 on abrasive slurry handling ‘Application: 247 abrasive sry t ft, lead avd, density 3k Old situation: 2x Bredel SP 32 (unsupported out of spare parts perspective) A ‘Challenge: comparison 11 with eising Bredel S$ hose pumps addenda Nee Longer upime and less maintenance costs Solution: APEX3S, pump of choice for abrasive sury. APEXS5 requres 18% less hose compressions forthe same volume transfered by the exising hase pump Value Reducbon on maintenance costs because of longer process uptime ere rar eee Currenthose pump 9monthhose life ‘APEXSS s4mentnnose ite OAPEX 10 — 35, Sales Strategy (1) Sales Strategy i Focus on ou value propostion cflowest cost of ownership + creasing our instalation baso wth ndustal and ervonmental customers + Winning marketshare om progressive caw, dapivagm and hose pump competitors + Lower price wi not be usedin advertising ‘The APEX and Bredel sres ovarap inflow capabily. APEX285 wi is longer lasting hoves ‘and 200% lower up ont pump pce is preferred above Bredel sets. “Teretore folowing approach: + APEX2835 tobe the lead in product specicaly for new customers wih medion ‘pressure applications, Bledel series is historically urcompeitve here + Brede! series tobe the lead in product specifically for heavy ct appiestions or where ‘customers already use and are convinced about the bene ofthe Bredel series,APEX 10 — 35, Sales Strategy (2) ‘Do's and don'ts to help where to select APEX: + DONOTUSE APEX in an attempt io commer existing Bredel customers who need or are happy win Bredel pumps. (Brede nas he proper custome value ete) + USE APEX AS THE FIRST CHOICE over Bec! in new general purpose applications ‘ner the customers consdernglsing lowe Ber progressive cay pumps, Saphvagmn pumps, ec. + USE APEX to win back or maintain customers who now consider lower cost peristalic ‘pumps as "good enough n their general pupose appicatons. + USE APEX on pojecttendersids where the specticaionalows for bath highend an tow ‘end hose pump competion and the decision se fo contractors who wil ks buy on rice, + USE APEX on applications where customers use pirate hoses because they do noted ‘le ourheawy ay hoses. Winthe business wih APEX and hese business Is pirato-Teel a «>‘Summary APEX28 and APEX35 ies Pee eee EoNow we will check your knowledge on APEX28/35 + You need to score 4 correct answers out of 5 to pass the test + If you fall you will return to the beginning of section 1 + When you click next to submit your answer, the correct answer will be revealed41) What is launched Why did Bredel develop the low to medium pressure APEX pump series: Soleo the nght answers) (The Bredel series are nat suitable fo low Rowiow pressure applications [DThe neeafora pum range wih improved picelperiomance ratio inthe low ow range a cleat market ned, (For several appications the Bredel series are over engineered2) Value propositions for the customer Complete the statements below to finish the Customer Value Proposition (CVP). Drag the statements on the right into the correct boxes, Your objective i: More fw per revolution 5 Lower speeds cause ess wearing APEX has 8 Fagher capac than the competion so lor pump speeds prolong hose ie (APEX has more ow per fevolon than Breet or Verder Dura 255° 14-30%), Lower mainienance costs and reduced maitenance intervals Less weanng, longer hose ite, ess maintenance Piart and maitonance managats who faqure dosing or tansfor purmps for chemicals and (abrasive) sums, general te inustnal fand enroamental secs3) Value propositions for the customer Your customer is a plant manager in a waste water treatment plant. He: requires an affordable dosing pump for ime slury to reduce his operational cost, You offer him an APEX28, Question: Which ofthe following solutions is true to full this customers need? © Lower speeds cause loss wearing, APEXhas.a higher capaciy han the competion, so lower pump speeds proiong nose ie (APEX has more fow pe evolgion nan Bede Verder Disa 25135 44-308) ‘OA mere cerrpetitve prcelpertormance rai through a relabe, genera purpose pump ‘esign Specifications meeting condtions whee ie Bredel eres is ove-engineered (OA robust direct coupled design to uly protect he gearbox, compelibvey priced against Tower cos, ess iobus cose coupled hose pugs Standard key shaft apurowang rec-coupied dive and amu feaiy ‘OA now goneraton of ong lasting APEX hoses tolowor spares usage4) Value propositions for the customer Seenavio: Your customers @ maintenance manager in a chemical plant. He requires a transfer pump witha site specific drive brand for pumping abrasive slury. You offer him an APEX26 with as value a direci-coupled drive and maximum fexibilty Question: Which solution is true to fulll this customers need? APEX28 has: (OA robust direct.couned design to ily protect the gearbox. competibvely fced again! lower-cost less robust clase coupled hese pumps Slandard key shall npr prowcing diet coupled cave and masumum Text, (© Lower speeds cause less wearing, APEXas a higher capactythantho ‘competbo, so lower pup speeds prolong hose fe (APEX has more ‘on per revourion than Bede ot Verde Du 25035 14-40%) OA new generation of ong lasing APEX hoses ta lower spares usage OA more competi picelpertamance ratio tough reliable, goneral puose pump design. Speaticatons meetng conditons where the Bredel sees i over engined5) Markets and applications for APEX28 and APEX35 Take @ look at the following customer situations. For which of these applications should be advised to use the APEX as a pump of first choice and for which, Bredel? rg the applications into ihe conect boxes Dosing chemicals wih high reactivity on ahmcsum Cd ea r e Waste water teatment ter press feed, max. 12 bar Paper: water based pigment ransfer, 1 bar e Hoan % «>Congratulations! You passed the test. You will receive an email shortly, containing a link to continue with section 2 of the training.Find out more Please contact your Bradel Sales Support contact person about: APEX20 and APEX25 calashae! er dounload hare APEX 10 ~ 25 brochure or dounload here (nansateddalasheet and brochure wilfolow G23) AAPEX28 and APEX35 manuel ot downoad here (Engish version) For other languages cick ete ‘Customer facing presentation or dounoad he imperial version hare Download the metic version bare ‘APEX10/1520 product positioning satement,wricn is also valid for APEX2835 or dounload nace ‘Apa of he trairing module or dounload here (This E-eaming canbe accessed atallmes wa fe ink inthe oma) Brains and DiveSize, updated fr APEX28135 or Bae + Scan OR code formanval or + ick here forthe WMETG websile 1 Fer information about his tearing more or he traning information, please contact Edo van det Medien, Brees Training and Appcaion manager