Consultancy Report

Client The Tea Makers Ltd

University and Unit name University of Bedfordshire

Student Name and ID Silvia Diaconu 1944655

Executive summary This consultancy report analyze and provides insights of The Tea Makers
(max ½ page)1 LTD internet marketing and online presence.
It is structured in a few parts like:
- Project background and objectives,
- Methodology,
- Research / analysis results,
- Recommended actions,
- Reference,
- Record of activity and
- Conclusion.
In the final part, provides recommendations for The Tea Makers LTD
company to be taken.

Project Background and Objectives

Since The Tea Makers Ltd. is a new business company, its goals are not disclosed yet in any formal
documents. However, a tea company like The Tea Makers Ltd., situated in London, UK, can have the
following goals in general:
Offering premium quality teas: To satisfy the requirements of sophisticated tea connoisseurs in London
and elsewhere, the business could seek to source and create high-quality teas (Alam, 2021).
Providing a wide variety of teas: The Tea Makers Ltd. could provide a wide variety of blends, flavours,
and teas from various places to suit the varying tastes of its clients.
Building a strong brand: The business might concentrate on creating a distinctive brand identity that
conveys its dedication to excellence, sustainability, and innovation in the tea sector.
Expanding its customer base: Reaching out to new areas, such as internet shoppers and wholesale
buyers, could help The Tea Makers Ltd. grow its consumer base.
promoting moral behaviour and sustainability: The business might use ethical and sustainable practises
in producing tea, sourcing tea from fair trade and sustainable sources, and reducing its carbon impact
(Deka, & Goswami, 2020).
Ensuring customer satisfaction:
Tea Makers Ltd. might work hard to deliver great customer service, making sure that its clients are happy
with both the products and the overall experience.
Overall, The Tea Makers Ltd. in London might strive to establish itself as a major tea brand in the UK and
around the world by providing premium, sustainably sourced tea goods and developing a devoted
following and distinctive brand identity (Liu, 2020).

Methodology

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Overall, The Tea Makers Ltd. in London may work to become a significant tea brand in the UK and
abroad by offering high-quality, sustainably sourced tea products, building a loyal customer base, and
having a distinctive brand identity.
Research design: This entails the overall strategy for carrying out the study, which includes the
population or sample being examined, the research approach, and the research questions or hypotheses.
Data collection: Data collection techniques such as surveys, interviews, observations, experiments, or
secondary data sources are included in this (Mustafa, Husin, Tan, Mavi, & Farook, 2020). To ensure that
the collected data is trustworthy, legitimate, and moral, the data collection procedure must be properly
planned.
Data analysis: The techniques applied to analyse the data gathered, such as statistical analysis, content
analysis, or qualitative analysis, are covered here. Transparent, repeatable, and suitable for the research
questions being addressed are all requirements for the data analysis process.
Validity and Reliability: This speaks to the degree of validity and dependability of the study
methodology and findings. Reliability ensures that the research delivers consistent results while validity
ensures that the research measures what it is intended to measure.
Ethical considerations: This entails making sure that the research is carried out ethically, adhering to
recognised ethical standards and criteria (Mars, & Mars, 2019). Obtaining informed consent from research
subjects, safeguarding their privacy and confidentiality, and reducing any possible risks or harm are all
ethical considerations.
Limitations: This entails recognising the research's constraints, including any potential sources of bias,
constraints on the data or methodology, and any additional elements that might restrict the generalizability
of the findings.
The methodology, in general, is a crucial part of any research project or study since it describes the
procedure used to gather and analyse data and gives a clear justification for the research methods chosen.
A carefully thought-out approach can improve the validity and dependability of the study findings and
make them easier to interpret and generalise (Mak, 2021).

Research / analysis results

In 2022, the global tea market size reached US$ 23.2 Billion and expects to reach US$ 31.6 Billion by
2028, making a growth rate of 5.4% between 2023-2028. The cultivation of tea are mostly present in
nations like Kenya, China, India and Sri Lanka.
Company has built an online store using the WordPress eCommerce in which share details of business,
such as its values, journey and inception, highlights strengths and pursue to convince the audience how
company tea products stand out.
Because tea is a niche market, also a blog was created as it is tough competition in this industry and
people need to be aware of new entries in the market by reading relevant blog post and this helps business
rank high in search engine results.
Digital presence is complete with social media platforms like Instagram, Facebook, Twitter and TikTok.
It created high-quality posts with real and captivating images and shareable posts.

Recommended actions

Actions that are suggested as recommendations are those that a person, group, or organisation can
implement in response to findings from a study or analysis. These steps are intended to resolve the found

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issues or gaps and enhance efficiency, effectiveness, or performance. Recommendation actions should
generally be precise, doable, and evidence-based, and they should take the context and resources into
account. Here are some examples of suggested steps that a company could implement in light of research
findings:
Improved customer service: The company could implement training programs for personnel to enhance
their interpersonal and communication skills based on consumer feedback (McCants, 2021). They may
develop a real-time online feedback system to collect client feedback, which would enable them to
respond to customer complaints and issues swiftly.
Enhanced Product Quality: To find opportunities for improvement, the company could thoroughly
analyse its product development procedures. To make sure that the products live up to client expectations,
they should also establish quality control procedures at different phases of the production process and
solicit customer feedback.
Expand market reach: The company might decide which new consumer groups or geographical areas to
target based on market research. To get into these new markets, they may then devise focused marketing
strategies, form alliances with other companies, or look into new distribution methods (Sonobe, Hirono,
& Oi, 2020).
Building Organisational Culture: To determine areas for improvement, the company could analyse its
organisational culture. Then, they might devise a strategy to deal with any concerns found, such as putting
in place training programs, fostering a more cooperative work atmosphere, or improving employee
recognition programs.
Utilise sustainable practices:The company could carry out a sustainability audit to see where they can
make changes to lessen their impact on the environment, such as cutting waste, using less energy, or
purchasing goods from sustainable sources. The next step would be to create a sustainability strategy with
clear objectives, checkpoints for progress, and reporting procedures (Seyitoğlu, & Alphan, 2021).
Invest in technology: To find areas where technology can be leveraged to increase effectiveness or
efficiency, the organisation could carry out a technology audit. Then, to streamline operations, improve
data management, or foster communication and collaboration, they could spend money on new
technological advancements or upgrade current systems.
Overall, recommendations should prioritise those areas that have the most potential to influence
performance or outcomes and should be tailored to the particular needs and context of the organisation. To
make sure that these recommendations are successful and long-lasting, thorough planning and monitoring
should accompany their implementation.

Reference

1. Alam, M. K. (2021). A systematic qualitative case study: questions, data collection, NVivo
analysis, and saturation. Qualitative Research in Organizations and Management: An International
Journal, 16(1), 1-31.https://www.emerald.com/insight/content/doi/10.1108/QROM-09-2019-1825/full/
html

2. Deka, N., and Goswami, K. (2020). Organic cultivation and farm entrepreneurship: a case
of small tea growers in rural Assam, India. Agroecology and sustainable food systems, 44(4), 446-
466.https://www.tandfonline.com/doi/abs/10.1080/21683565.2019.1646373

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 3. Liu, A. B. (2020). Tea War: A History of Capitalism in China and India. Yale University
Press.https://books.google.co.in/books?
hl=enandlr=andid=U0rZDwAAQBAJandoi=fndandpg=PP1anddq=the+tea+maker+ltd+londonandots=Ba
VsL0dYlBandsig=BVMwgMqgfy0uGAG4cIMQexE-it4andredir_esc=y#v=onepageandqandf=false

4. Mustafa, M. S., Husin, Z., Tan, W. K., Mavi, M. F., and Farook, R. S. M. (2020).
Development of automated hybrid intelligent system for herbs plant classification and early herbs plant
disease detection. Neural Computing and Applications, 32, 11419-
11441.https://link.springer.com/article/10.1007/s00521-019-04634-7

5. Mars, G., and Mars, V. (2019). ‘Souvenir-gifts’ as tokens of filial esteem: the meanings of
blackpool souvenirs. In Souvenirs: the material culture of tourism (pp. 91-111).
Routledge.https://www.taylorfrancis.com/chapters/edit/10.4324/9781315187457-8/souvenir-gifts-tokens-
filial-esteem-meanings-blackpool-souvenirs-gerald-mars-valerie-mars

Record of Activity

The output of tea blends produced, sales volume, customer feedback, marketing efforts, sustainability
initiatives, and employee training and development programmes could all be included in the company's
activity log (Wei, Chen & Li, 2021). The Tea Makers Ltd. may track their performance, pinpoint areas
for development, and make data-driven decisions to enhance their outcomes and meet their goals by
keeping an exhaustive record of everything they do. The organisation may be better able to adapt to
market changes, consumer demands and preferences, and regulatory obligations with the help of this
information.

Date Hours Summary of work/ Activity undertaken

spent

11-04-23 01-02 Hrs Project Background and Objective

13-04-23 02 Hrs Methodology

15-04-23 01-02 Hrs Recommendation Action

17-04-23 01-02 Hrs Record of Activity

Conclusion

In conclusion, any research or analysis must include recommendations for action. They offer organizations
concrete, doable steps they may take to boost output, effectiveness or performance. These decisions
should be supported by data, take into account the situation and the available resources and be adjusted to
the particular requirements of the organization. Organizations can resolve any gaps or issue by taking the
recommended actions and achieving their objectives. To ensure these initiaties’effectiveness are durable

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over time, it is crucial to properly plan and oversee their execution.

Print name Silvia Diaconu

Signed

Date 20.04.2023

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