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New Horizons for Shipbuilding Process Improvement

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Journal of Ship Production, Vol. 22, No. 2, May 2006, pp. 87–98

New Horizons for Shipbuilding Process Improvement

Bahadir Inozu,*† M. J. “Nick” Niccolai,‡ Clifford A. Whitcomb,*†§ Brian MacClaren,*† Ivan Radovic,*† and
David Bourg*¶
*School of Naval Architecture and Marine Engineering, University of New Orleans, New Orleans, Louisiana, USA

Novaces, LLC, New Orleans, Louisiana, USA

Northrop Grumman Ship Systems, Pascagoula, Mississippi, USA
§
Naval Postgraduate School, Monterey, California, USA

David M. Bourg & Associates, LLC, Kenner, Louisiana, USA
“In 2004, we start an Initiative—Lean Six Sigma Initiative to achieve our Op Ex Goals. We will be conducting a number of on
boarding sessions for Six Sigma with senior leaders in DOD, NAVY, and most importantly Defense Contractors. We will require
Six Sigma training for direct reports.”
John Young, Assistant Secretary of the Navy (Research, Development, and Acquisition)

The announcement of NAVSEA’s Lean Six Sigma initiative has ushered in a new era
in the ways that naval combatants are designed, built, and operated. As the Navy’s
budgetary constraints increase in the coming years, the challenges they face in the
21st century will grow. New levels of process performance are mandated. This paper
first highlights the opportunities that the Lean Six Sigma roadmap brings to shipbuild-
ing process improvement and then details the efforts to adopt Lean Six Sigma and
align it with the continuous improvement initiative at Northrop Grumman Ship Sys-
tems. Aspects of management strategy, design for Six Sigma, and replicating pro-
cess improvements as part of integrating Lean Six Sigma with Knowledge Manage-
ment are discussed.

1. Introduction The productivity gap between the Geoje shipyard and US ship-
yards not only illustrates the potential for process improvements
THE GEOJE SHIPYARD of Samsung Heavy Industries in Korea but also the extreme competitive pressure to the US shipbuilding
builds over 40 ships per year, which is a benchmark as the world’s base. In response to the pressure, numerous methodologies are
greatest production efficiency in shipbuilding. In comparison, the now being implemented in US shipbuilding to accelerate innova-
productivity of US shipyards is only a small fraction of this world- tion to products and processes. Six Sigma, Lean, and Theory of
class benchmark. It has been claimed that one can buy a “foreign Constraints (TOC) emerged as the dominant process improvement
built vessel at a third of the cost of domestic shipyards” (ICAF models of today. In addition, Design for Six Sigma (DFSS) is
2001) and “Korea can sell a vessel for less than what domestic gaining wide acceptance as the fourth model, especially where
shipyards pay for materials” (ICAF 2002). incremental process improvements are not sufficient to bring the
process capability to the desired level, necessitating complete re-
design of the process and/or product. There are two other initia-
Presented at the 2005 Ship Production Symposium, Society of Naval Ar- tives that are critical for successful implementation and sustain-
chitects and Marine Engineers, October 19 to 21, Houston, Texas. ability of process improvement: Change Management and

MAY 2006 8756/1417/06/2202-0087$00.49/0 JOURNAL OF SHIP PRODUCTION 87


Knowledge Management. Both of these approaches are evolving with each passing day” (Copeland 2005). NAVSEA’s implemen-
as process improvement methodologies mature and converge. tation of Lean Six Sigma in earnest is expected to accelerate
Various companies are embracing Lean, Six Sigma, or TOC and industry-wide acceptance of Lean Six Sigma methodology in US
are passionate about the one they implement. However, these com- shipbuilding.
panies increasingly recognize the complementary and overlapping Further integration of Lean Six Sigma with TOC appears to be
aspects of these methodologies as well as their shortcomings. led by Enterprise AIRSpeed. NAVSEA is also using TOC along
Thompson (2003) directly correlates the current state of the meth- with Lean and Six Sigma through Task Force Lean. Formed in
odologies to the Utterback-Abernathy Technology Innovation August 2004, Task Force Lean is designed to support Lean proj-
Model. This innovation model “starts with a fluid phase when ects in the Navy’s NAVSEA command structure. John Young,
many uncertainties are in the environment and many possible ASN (RDA) from Navy/Marine Corps Acquisition Source Docu-
solutions are developed and tried. The second phase is a transi- ment, stated in Blueprint for the Future that “Each [Navy] program
tional phase when the technology begins to converge on common will seek to hold at least three LEAN events and seek to apply six
benefits and features. During this phase ineffective techniques are sigma and theory of constraints as appropriate” (Young 2004).
discarded and in the third or specific phase a dominant technology Genesis of this task force can be traced back to the formation of
design emerges with ongoing incremental improvements” the Naval Aviation Enterprise 3 years ago and the subsequent
(Thompson 2003). Thompson argues that “the broad range of implementation of a host of Six Sigma, TOC, and Lean projects
innovation and improvement techniques practiced from the 1960’s according to Smith. In addition, on May 11, 2004, the Committee
through the 1980’s represents the fluid phase.” on Armed Services of the US Senate urged the Department of
As success stories emerge from the implementation of these Defense “to place greater emphasis on LEAN manufacturing tech-
methodologies, shipbuilders will be encouraged to take advantage nologies and processes, and to consider experimentation with the
of cutting edge, maturing process improvement initiatives in the wholesale adoption of such technologies and processes across the
extremely competitive global shipbuilding enterprise. The National spectrum of an entire acquisition program.” In particular, the De-
Shipbuilding Research Program (NSRP) has played a major role in partment was asked to “consider the potential of incorporating
the introduction of Lean Manufacturing to the US shipbuilding LEAN manufacturing technologies and processes to reduce total
base since 1999. NSRP has been involved in Lean projects with ownership cost beginning with concept development and continu-
resulting successful implementations in US shipyards since 1999. ing through developmental testing for an acquisition program.”
Initial spot improvements have evolved into industry-wide Lean This paper first highlights the opportunities that the Lean Six
efforts. It was reported that “of the $377M in cost reductions Sigma roadmap brings to shipbuilding process improvement and
recently reported by the U.S. shipbuilding industry, over half were then details the efforts to adopt Lean Six Sigma and align it with
from their Lean efforts. As the industry exploits this technology the continuous improvement initiative at NGSS. Aspects of man-
more cost reductions are to be expected” (Whiddon 2005). agement strategy, Design for Six Sigma, and replicating process
While application of Lean is expanding in US shipyards, imple- improvements as part of integrating Lean Six Sigma with Knowl-
mentation of Six Sigma and its relatively recent integration with edge Management are discussed.
Lean remain limited to only a few shipyards. At the same time, Six
Sigma and Lean-Six Sigma are embraced by corporations world- 2. Comparison and integration of Lean, Six Sigma,
wide, from finance to health care, both in manufacturing and and Theory of Constraints
transactional processes, as shown in Table 1 (Liu 2005, www
.isixsigma.com). Each of the above-mentioned process improvement models
Evolution of Lean Six Sigma and DFSS in US shipbuilding is have their strengths and weaknesses. Knowledge Management and
shown in Fig. 1. During the 2000–2002 period, pilot Six Sigma Change Acceleration are complementary for sustainability, insti-
studies were conducted at Norfolk Naval Shipyard and Northrop tutionalization, and for increasing the return on investment from
Grumman Newport News Shipyard (NGNN). In the summer of process improvement projects. Nave’s comparison (2002) of
2002 Northrop Grumman Ship Systems (NGSS) began transition- Lean, Six Sigma, and TOC is shown in Table 2.
ing their Lean program to a Lean Six Sigma (LSS) program in The origin of Six Sigma can be traced back to the 1980s, when
conjunction with the LSS in Shipbuilding project. This project is Motorola first introduced the concept. It originally focused on
sponsored by the Office of Naval Research (ONR) ManTech Pro- reducing variation in processes. However, Six Sigma has evolved
gram and conducted at Advanced Maritime Technology Applica- into one of the most powerful management strategies to funda-
tion Center (AMTAC) at University of New Orleans (UNO). This mentally change the way corporations do business and to improve
project has enabled implementation of LSS at NGSS approxi- their bottom line.
mately 12 months earlier than originally planned. In 2003, General Six Sigma began as a quality improvement effort to identify and
Dynamics Electric boat started Six Sigma training, which now reduce all sources of variation. It then evolved into an overall
includes participants from Bath Iron Works (BIW) as well (Thax- management strategy for measuring and improving performance
ton & Bollentin 2004). across different processes. The main emphasis of Six Sigma is the
In 2004, Assistant Secretary of the Navy, Research, Develop- application of statistical tools in a disciplined manner, which re-
ment, and Acquisition (ASN RDA) and NAVSEA attached ur- quires data-driven decision making. Six Sigma is about controlling
gency to adapting Lean Six Sigma process improvements and processes to get the desired results. The target process can be any
tools to shipbuilding and ship repair. Vice Admiral Phillip Balisle, process critical to customer satisfaction and bottom-line benefits.
NAVSEA commander, stated that “the necessity of applying Each process has a number of inputs, and each input has various
⬘Lean Six-Sigma⬘ principles to both production and administration degrees of impact on the output. It focuses on the process and
processes at Naval Sea Systems Command becomes more acute suppliers’ inputs and outputs that are received by customers of the

88 MAY 2006 JOURNAL OF SHIP PRODUCTION


Table 1 Six Sigma applications

Manufacturing Financial services Medical


Motorola Citibank Commonwealth Health Corporation
Caterpillar JP Morgan Chase Mayo Clinic
Northrop Grumman Bank of America Good Samaritan Hospital
Lockheed Martin Merrill Lynch Virtua Health
Raytheon DTCC Valley Baptist Health System
Samsung Allstate Financial Yale-New Haven Medical Center
LG American Express Boston Medical Center
Seagate SunTrust Mount Carmel Health System
Sharp, Indonesia Deutsche Bank Charleston Area Medical
Toshiba HSBC Heritage Valley Health System
General Electric Maybank Berhad Aultman Hospital
Honeywell Scope International Bay Medical Center
Ansell Malaysia SinoPac International Bank Thedacare, Inc.
COB Technology Taishin International Bank Alexandra Hospital, Singapore
Kumpulan Jebco Taiwan Security Baxter Healthcare
ABB Xiamen Switchgear Bausch & Lomb
Electronics
AMD The Women and Infants Hospital of Rhode Island
Sony
EPCOS (Siemens) Alexandra Hospital, Singapore
3M
TCL Group
Agilent Telecommunications
Giant
GIT Celcom, Malaysia
Boeing
HTC Electronics Testing Center, Taiwan
Allied Signal
Wistron ZTE Corporation, China
Bombardier
CMCS Motient Corporation
Eastman Kodak
Corning Telekom Malaysia
Johnson & Johnson
USI
Automotive
Food, beverage, and tobacco WUS
Ford Motor Company
Pepsico Foxconn
Brilliant Automotive
Calbee Japan
Utilities BMW China
IMC
Entergy
Singapore Food Industries Leisure
Dominion Resources
Starwood Hotels & Resorts
Information technology Singapore Power
Ritz-Carlton
Microsoft
Metals and mining
Lenove Computer, Haiter, China Pharmaceutical
Elementis
Tata India Aventis Pharma
EDS Retail Eli Lilly
Sears Roebuck & Company McKesson
Energy
Viridian Group Farming Construction/engineering
Singapore City Gas Golden Hope, Malaysia Bechtel
Fluor Daniels
Chemicals Real estate
Siebe PLC
W. R. Grace Sallie Mae
Ranhill, Malaysia
Crompton
Transportation
Hercules Pulp & Paper
CSX Corporation

process. The challenge is to make the necessary adjustments in In a broader business sense, Six Sigma is the pursuit of world-
processes so that the impact of noise or uncontrollable input vari- class quality. It is the quest for providing a better product or
ables are minimized to limit variation, that is, to control your service, faster, and at a lower cost than the competition. In par-
process. Six Sigma tools enable the identification of critical input ticular, there are three basic goals pertaining to business, technol-
parameters with the biggest impact on product or process varia- ogy, and culture that are part of this pursuit for world-class quality.
tion. Interestingly, experience has shown that in many cases these First, Six Sigma supports the long-term business plan to achieve
critical parameters are not intuitive. customer satisfaction while simultaneously increasing market
One of the most powerful tools that Six Sigma offers to an share and profit margin. Next, leaders are trained to use state-of-
organization is a structured approach to problem solving. A the-art technology to meet performance goals. Finally, Six Sigma
project’s success depends on the careful planning and completion breeds a world-class culture to maximize competitive advantage
of each phase. The core phases of the Six Sigma strategy are: (Inozu 2003).
define, measure, analyze, improve, and control (DMAIC). A pro- TOC was originally developed by Eliyahu Goldratt and pub-
cess that attains Six Sigma level capability means it has 3.4 defects lished in his book The Goal (1992). This approach makes two
per million opportunities, an almost error-free process. assumptions: First, “it is a form of systems thinking that looks at

MAY 2006 JOURNAL OF SHIP PRODUCTION 89


Fig. 1 Evolution of Lean Six Sigma and DFSS in shipbuilding

an enterprise as a complete and complex system where any num- 2.1. Integration of Lean and Six Sigma
ber of constituent parts interact with one another.” Second, if a
constraint “is anything that limits a system from achieving higher In the past 3 years many organizations realized that Lean and
performance versus its goal,” then every system must have at least Six Sigma methodologies complement each other. The integration
one and at most no more than a few constraints or limiting factors. of Lean and Six Sigma provides a rapid process improvement
Recognizing the existence of constraints offers an opportunity for strategy for attaining organizational goals. When separated, Lean
improvement because it focuses efforts on the most productive Manufacturing cannot bring a process under statistical control, and
area: identifying and managing the constraints. TOC also refers to Six Sigma cannot dramatically improve cycle time or reduce in-
a series of tools called “thinking processes” and the sequence in vested capital (Mendes 2004). Together, synergistic qualities are
which they are used. These tools allow people “to analyze their created to maximize the potential for process improvement. Figure
systems to determine what to change about the system, what to 2 shows the combined power of Lean and Six Sigma. M. L.
change the system to, and a way to cause the change” (Breen et al. George describes LSS as “a methodology that maximizes share-
2002). holder value by achieving the fastest rate of improvement in cus-

Table 2 Comparison of Lean, Six Sigma, and Theory of Constraints

Program Six Sigma Lean Thinking Theory of Constraints

Theory Reduce variation Remove waste Manage constraints


Application guidelines 1. Define. 1. Identify value. 1. Identify constraint.
2. Measure. 2. Identify value stream. 2. Exploit constraint.
3. Analyze. 3. Flow. 3. Subordinate processes.
4. Improve. 4. Pull. 4. Elevate constraint.
5. Control. 5. Perfection. 5. Repeat cycle.
Focus Problem focused Flow focused System constraints
Assumptions A problem exists. Waste removal will improve business Emphasis on speed and volume.
Figures and numbers are valued. performance. Uses existing systems.
System output improves if variation in Many small improvements are better Process interdependence.
all processes is reduced. than system analysis.
Primary effect Uniform process output Reduced flow time Fast throughput
Secondary effects Less waste. Less variation. Less inventory/waste.
Fast throughput. Uniform output. Throughput cost accounting.
Less inventory. Less inventory. Throughput—performance measurement
Fluctuation—performance measures for New accounting system. system.
managers. Flow—performance measure for managers. Improved quality.
Improved quality. Improved quality.
Criticisms System interaction not considered. Statistical or system analysis not valued. Minimal worker input.
Processes improved independently. Data analysis not valued.

90 MAY 2006 JOURNAL OF SHIP PRODUCTION


rework these defects leaves little room for error. A design defect
in some scenarios can result in serious setbacks. As shown in Fig.
4, domino effects of design defects can have a serious impact on
the final product.
The integration of Lean and Six Sigma is a relatively new
concept in shipbuilding and is still evolving. Northrop Grumman
Ship Systems has pioneered the integration of Lean Six Sigma in
each of its shipyards in 2001, and the results have been impressive.
Fig. 2 Integration of Lean and Six Sigma In 2004, the Quality and Process Improvement department of
NGSS initiated or sponsored 94 Lean and Six Sigma projects
throughout the sector. The total value of these projects has resulted
tomer satisfaction, cost, quality, process speed, and invested capi- in an estimated cost benefit of $32 million. Pending or incomplete
tal” (Nave 2002). Once the projects are selected, depending on the Lean and Six Sigma projects are expected to increase this benefit
nature of the problem, the most appropriate methodology mix will estimate to nearly $46 million (Winter 2005).
be used. The integration of Lean and Six Sigma provides a
complementary strategy for attaining organizational goals. 2.2. Examples of Lean Six Sigma implementation
Lean Six Sigma provides the tools to reduce production steps
(parts) and to increase process capability. As shown in Fig. 3, the Since 2000, the authors have been involved in Six Sigma imple-
Six Sigma approach becomes more appropriate as more complex mentation, starting with the Continuous Improvement of Drydock-
problems are addressed using sophisticated tools (Mendes 2004). ing Project sponsored by the Office of Naval Research via the Gulf
Today’s complex commercial ships and naval warfighters require Coast Region Maritime Technology Center at the University of
large volumes of material, parts, and equipment. As the amount of New Orleans. Pilot projects included reduction of growth work
material, parts, and equipment increases, so does the opportunity during dry-docking, ship repair specification development, crane
for defects and variation within the shipbuilding process. This availability improvement, paint cost reduction, ship repair contract
situation is further complicated by the number of different pro- development, error reduction in shipyard accounts payable pro-
cesses that occur before a single assembly becomes a part of the cess, as well as tow tank process improvement. The first wave of
ship. Table 3 compares the overall yield and sigma level attained LSS implementation included accuracy of deflanging I beams and
based on the number of steps, or the number of defect opportuni- accuracy of stiffener fitting process at panel line. These projects
ties, in any given process. Conceptually, the arrow indicates the are summarized below (Radovic et al. 2004).
direction of improvement attained with Lean Six Sigma efforts.
The large volume of material, parts, and equipment must also be 2.2.1. Accuracy of deflanging I beams. A baseline study was
moved from one place to the next until it finally makes its way to conducted to identify the performance of the current process and
the ship. The cost of waste and lead time is potentially very high. adherence to accepted hull standards. The focus of the project was
Likewise, the complexity of ship system design and the cost to on deflanging I beams after data from the baseline study revealed

Fig. 3 Comparison of Lean and Six Sigma (Mendes 2004)

MAY 2006 JOURNAL OF SHIP PRODUCTION 91


Table 3 Comparison of overall yield and sigma level with number of process steps

From Six Sigma Research Institute, Motorola University.

excessive variation in the process. This variation creates welding web sensor that controls the plasma cutting torches was completed
rework and results in added weight to the ship’s structure. The to reduce deflanging variation. The modification significantly im-
standard procedure for the process was analyzed and found to be proved process controllability and also reduced the amount of
inefficient in some areas. This increased cycle time and added to material left on the structure after being cut (Radovic et al. 2004).
process variation. Maintenance practices were also studied to
identify the effectiveness of the current maintenance policy and to 2.2.2. Accuracy of stiffener fitting process at panel line. To
examine the availability of the machine. To reduce the variation of improve the accuracy of structural placement and neat edge align-
the deflanging process and more effectively meet hull standards, ment measurements, the researchers conducted several multifunc-
several improvement areas were identified. A modification to the tional department meetings to come up with a new tool that will

Fig. 4 Domino effect of design defects

92 MAY 2006 JOURNAL OF SHIP PRODUCTION


improve measurement accuracy. Several designs were presented, employees may have multiple roles and multiple LSS projects, the
and a decision was made to build a new tool. The application of time devoted to each project is used to develop a percent of time
the new measurement tool is expected to significantly improve devoted to this project. This percent is then used to obtain a pro
panel line accuracy. In addition, it was also decided to implement rata basis for the employee time. Each employee who is a Black
a Lean tool called “visual factory” to help people working in the Belt candidate is expected to complete three six sigma projects per
panel line manage measurement data collection through display- year, so the training cost needs to be amortized over the three
ing the data as soon as collected. A bulletin board displaying both projects. Supplies are also used on projects with a pro rata ab-
neat edge alignment and structural placement measurements was sorption estimate. The salary and training costs dominate. Some
placed in the panel line to help the production team see how the other costs include the cost of hourly participants and material
process performs over time. The bulletin board will give manage- costs for the fabrication of test panels. Each of these costs is
ment a picture of the processes without interfering with production determined in the order outlined here. Table 4 illustrates the cost
(Radovic et al. 2004). categories experienced by the shipyard during the life of the proj-
ect.
2.2.3. Validation of savings. Accounting for all cost of poor Using this method, the shipyard return on investment (ROI) for
quality costs (CopQ) represents a major challenge when trying to the above-mentioned projects is calculated to be 2,409.7%. The
quantify the benefits of LSS projects. Financial indicators are ship owner ROI is determined to be 486.7% as a result of the
based on investment and savings. For shipyard LSS projects, there stiffener welding LSS project.
are two investors: shipyard and ship owner (customer). If a project
is successful, the savings accrue to the shipyard or ship owner or
3. Design for Six Sigma
both. This situation results in two indications of financial worth,
one to each investor. To better illustrate validation of savings, we Current research into the theory and practical application of
will show the example stiffener welding project (Radovic et al. Lean Six Sigma is based on identifying hard data and minimizing
2004). metric variation in processes, eliminating waste and reducing
cycle time, and implementing proven best practices in the domain
2.2.3.1 Shipyard savings. Savings to the shipyard include: at hand. Many successful implementations have been accom-
plished in the health care, automotive, telecommunications, and
• Reduced rejection of stiffener due to quality aerospace communities, to name a few. Although the gains from
• Increased processing speed allowing less labor Lean and Six Sigma have been impressive, many organizations
• Reduced cost of welding wire due to smaller weld size using Six Sigma processes reported that a 4.5 to 5 sigma wall
• Reduced cost of weld rework due to improved quality limited full realization of benefits due to as-designed product and
• Reduced beam setup time process aspects. In order to overcome this wall, Six Sigma ex-
• Reduced inspection time. panded beyond the original aspects applied to production pro-
cesses and moved into the front end—the design of the product—
It should be noted that weld-grind and grind costs were deter- as the DFSS methodology.
mined by timed experiment for sample panels undergoing rework. DFSS is fundamentally a systems engineering-based product
Defects and defect rates with associated cost before improvements development process methodology that focuses on stakeholder
and after improvements were computed. (customer) satisfaction. In the ship system design context, DFSS
has the following characteristics:
2.2.3.2. Shipowner savings. Cost savings that are available to • Domain (and even organization) specific collection of
the ship owner include improved ownership costs, and in the case “best practices”
of stiffener deflanging and welding, these ownership costs are • Optimization of cost to quality (CTQ) metrics for best
principally derived from reduced dead weight of the vessel. Using system performance
methods developed by a ship program office to estimate the ben- • Translation of voice of the customer (VoC) into a design
eficial effects of weight reduction, the savings to the ship owner while quantifying the design’s uncertainties (risk, schedule,
for that weight reduction can be found, over the life of the ship. cost, technical) based on output metrics
However, this is only part of the weight reduction. Improvements • Uses tools to understand and control key factors that de-
to the stiffener quality resulted in reducing its weight. A formula liver critical customer attributes robustly in the face of “noise”
developed by the ship program office includes calculations of fuel (variation).
savings for the ship owner resulting from the weight reduction.
When the ship contract is a cost plus contract, savings to the
shipyard are also savings to the ship owner. So, the net savings to Table 4 Template of Lean Six Sigma project cost categories
the ship owner include both the ownership costs and the cost of
construction. However, the timing of these costs is different. Sav- Type of Cost Amount
ings from decreased ownership costs occur for every year of ship
Black belt candidate
operation, and savings from decreased cost of construction repre-
Hourly meeting costs
sent one-time savings, occurring when the ship is constructed. Fabrication costs: labor
Fabrication costs: material
2.2.4. Project costs. Project costs are principally salary costs and
training costs with a small amount of supplies expended. Since From Radovic et al. 2004.

MAY 2006 JOURNAL OF SHIP PRODUCTION 93


As highlighted in many commercial sector deployments, a Table 5 Expansion of Table 2: aspects to Design for Six Sigma
DFSS-based product development process leads to payoffs. The
payoffs of DFSS implementation in ship design, acquisition, and Program Design for Six Sigma
production are:
Theory Right product
• Improvement of ship production and operational capabil- Application 1. Identify opportunity
ity through early stage intervention and consideration guidelines 2. Define stakeholder (customer) needs
• Improved stakeholder (customer) satisfaction 3. Design right product
4. Optimize product and process
• Reduced development cycle times
5. Validate outcome
• Better matched product capability (e.g., operational effec- Focus Stakeholder needs
tiveness) Assumptions Voice of the customer can be defined
• Reduced life cycle cost. Requirements won’t change
Meeting defined stakeholder expectations results in
DFSS is used by major corporations to reduce time to market,
improved outcomes for all
increase consumer satisfaction, improve quality, and incorporate
Primary effect Stakeholder satisfaction
service and manufacturing issues within the design process. Suc- Secondary Appropriate application of resources
cessful implementations of DFSS in the industrial arena result in effects Incorporation of service and manufacturing issues within
savings of millions, an increase in market share, and a decrease in design process
manufacturing and quality problems. Corporations successfully Requirements traceability
employing DFSS include General Electric (GE), Ford, Johnson & Reduced development cycle times
Johnson, AlliedSignal, Dow Chemical, Boeing, Lockheed Martin, Better matched product capability (e.g., operational
Cummins Engine, Maytag, and 3M Corporation, to name a few. effectiveness)
By implementing DFSS, a team from GE used DFSS to improve Variation centered on right aspects
Improved stakeholder value
on-time delivery and increase productivity by changing the test
Criticisms Multiple conflicting criteria require complex balancing of
and repair process for refrigerators. As a result, GE saved $4
stakeholder expectations
million on this process improvement alone. When Ford Motor Requirements traceability difficult to manage for complex
Company started using DFSS in their product development pro- products
cesses, they discovered that they could use 50% fewer engineering Stakeholder a priori preference capture may not yield
resources by designing the product right the first time. Dow highest satisfaction outcome
Chemical uses DFSS in their product design and development,
realizing significant benefits not only to production, but also to
customer satisfaction, thus saving millions of dollars. These methods allow the capture of stakeholder preferences, the
DFSS in the shipbuilding application leverages Six Sigma pro- identification and priority ranking of the most critical product and
gram savings by extending the philosophy to the design and en- process attributes, the capability to trace needs to requirements to
gineering phases in the shipbuilding arena. DFSS involves imple- specifications from the highest level of stakeholder need definition
menting procedures and methods to understand stakeholder down to the detailed specification of critical product metrics and
desires, needs, and requirements in order to design products that appropriate tolerances, and the application of methods to allow
are responsive to the customer. Fundamentally, DFSS processes explicit trade-off among multiple conflicting objectives, resulting
help the engineer to optimize those parameters that are critical to in providing the highest quality ship system product outcome for
product quality, resulting in products and processes that are sim- all stakeholders involved.
pler, more reliable, and have reduced variation (Mader 2002, Important Six Sigma methods used in ship systems DFSS in-
Gupta 2001, Harry & Schroeder 2000, Eckes 2001, Creveling et clude process capability and tolerancing, as they apply both to the
al. 2003). DFSS complements existing enterprise implementations definition, measurement, and validation of product production as-
of Lean Thinking, Six Sigma, and TOC by expanding consider- pects, and the quantification of supply chain integration effects.
ation to everything associated with the ship system, in a holistic By providing methods and tools to enable the quantification of
sense, out from production and manufacturing in both directions: process and supply chain capabilities, engineers can now define
upstream into the fuzzy front end of ship concept development process and product characteristics to enable Six Sigma levels of
based on customer needs and downstream into the projected op- process capability to be defined during the earliest PDP design
erational outcomes envisioned for the ship system in the end-user stages before the ship construction process begins, thus making it
environment. Table 5 outlines the relationship of DFSS to the possible to break through the 4.5 to 5 sigma wall that Six Sigma
other initiatives. implementations alone cannot seem to exceed.
For the shipbuilding enterprise, DFSS depends on the applica- NGSS is now exploring new frontiers as they test the applica-
tion of methods and tools to the earliest stages of the ship product tion of DFSS in the design of next-generation programs, such as
development process (PDP). These tools include both those from DD(X) and the Integrated Deepwater System (IDS). UNO has
Lean Six Sigma, as well as several from quality management and been collaborating with NGSS in pioneering these efforts since
decision analysis areas. The most widely applied methods in the 2003 in its Ship Systems Design for Six Sigma project. This
earliest stages of the ship PDP are the Voice of the Customer project involves a joint team of researchers from NGSS and the
Tables (VOCT), Critical to Quality (CTQ) matrix, Quality Func- UNO Gulf Coast Region Maritime Technology Center. Research-
tion Deployment (QFD), and multiple criteria decision making ers work on how the ship product design process can be defined to
(MCDM). mitigate production problems before they occur.

94 MAY 2006 JOURNAL OF SHIP PRODUCTION


4. Knowledge Management and Lean Six Sigma expects employees to share and replicate their results. They cite
that the benefits of doing so are incentive enough, whereas other
The marriage between Knowledge Management and Lean Six companies, such as Johns Manville, provide financial incentives.
Sigma has been recognized as a valuable way to capitalize on Other companies fall somewhere in between.
gains generated by continuous process improvement programs. Based on this benchmarking study, the APQC summarized sev-
This approach works by transferring lessons learned and best prac- eral key elements for successful replication. These include strong
tices among multiple business units as part of the enterprise ex- leadership support, accountability, integration, training, metrics,
cellence tool kit, as shown in Fig. 5. Moreover, Booz Allen Ham- and recognition. These findings are supported by results realized
ilton state that a well-developed best practices transfer program by other companies. For example, Texas Instruments reports simi-
helps a company unlock hidden value within the company and lar strategies to enable sharing of best practices.
drives step-change improvements in performance (Dehoff et al. Another underlying theme discussed in the literature is the need
2001). Critical to the success of a replication or best practices to adapt these strategies to the business under consideration. All
program are identification of replication opportunities and best companies are different with different cultures, resources, and
practices, transfer of those capabilities among business units, capabilities. What works for one may not be the best solution for
adoption and adaptation of those practices by specific business another. Indeed, several of the companies, discussed in the litera-
units, and finally monitoring results. ture, have dedicated staff ranging from a few dozen to a few
The 2003 American Productivity and Quality Center (APQC) hundred whose sole job is knowledge transfer and best practices
benchmarking study (2003), entitled “Replicating the Gains from replication. Not all companies have this luxury. At the same time,
Six Sigma and Lean: Capturing and Transferring Knowledge and much of the literature on knowledge transfer and best practices
Best Practices,” discussed key strategies taken by five partner replication contains attempts to condense successful strategies
companies for replicating gains from Six Sigma. These partner down to a single bulleted list of things to do, or a single process
companies include DuPont, Ford Motor Company, Intuit, Johns flow diagram (Ford Motor Company 2005, Uygur 2004, Vestal
Manville, and Raytheon. 2004, Schleicher 2002, Smith & McKeen 2003, Leavitt, O’Dell &
All these companies report success in their replication initia- Grayson 2001, Leahy, Lundin & Magnusson, Lee et al. 2002,
tives, and they all share common themes. For example, they use Yeung & Holden 2000).
information technology (IT) tools to facilitate sharing and not to It is tempting to take these and attempt to force fit the company
replace direct communication. They encourage communication and work strategies into these frameworks. However, it is recog-
through various mechanisms, such as face-to-face meetings, com- nized that cultural changes are hard to force. Further, companies
munities of practice, and subscription services. They make efforts with a lot of inertia make this extremely difficult. This is espe-
to raise awareness of replication and process improvement initia- cially true if there is little to no upper leadership and funding to
tives through company newsletters, bulletins, and other means. support such changes. Moreover, replication and knowledge trans-
They educate their employees on the benefits of knowledge shar- fer efforts are not as simple as a single bulleted list or chart but
ing. They have integrated sharing and replication into their process instead consist of various levels from strategic to tactical. It is
improvement work flows. If there is one area where there exists important to custom tailor replication frameworks for each com-
some disagreement, it is in terms of offering incentives to em- pany. Existing infrastructure and culture should be leveraged to
ployees to encourage sharing and replication. For example, Ford the fullest extent. Once momentum builds in the right direction,

Fig. 5 Integrating a culture of continuous improvement

MAY 2006 JOURNAL OF SHIP PRODUCTION 95


then new tools and processes can be introduced in a phased ap- green belts and black belts should include topics on replication,
proach. This implies that knowledge transfer and replication ef- such as the importance and benefits of replication, how replication
forts are not static but should evolve along with the evolving has been integrated into the Six Sigma process, who is responsible
requirements, capabilities, and culture of the company. for replication, how to use available IT tools, and what are com-
munities of practice and how to get involved.
4.1. Recommendations for replication
4.1.2. Facilitate. It would be difficult to hold belts accountable
The recommendations presented here span multiple levels of for replication without providing the resources necessary for their
activity from specific recommendations to the Six Sigma training success. These resources include both IT tools and communica-
and work flow to broader outreach efforts to raise corporate-wide tions opportunities. NGSS has recently launched its Start It data-
awareness. These recommendations have been divided into five base system for documenting and tracking Six Sigma projects.
distinct categories considered key elements to successful replica- This is an important step toward facilitating replication. The next
tion. These key elements are integrate, facilitate, advertise, re- step is to integrate the use of this and other tools in the Six Sigma
ward, and measure. work flow as discussed earlier.
IT tools are used for storing, categorizing, and recalling infor-
4.1.1. Integrate. As with Knowledge Management, replication mation. However, IT tools are not necessarily the most effective
should be a formal part of the process improvement work plan. means of sharing knowledge. Face-to-face communication is still
Successful knowledge transfer strategies make sharing and trans- one of the most effective ways people transfer knowledge, which
fer an integral part of everyday work so that it is a natural part of includes both explicit and tacit knowledge about best practices and
work activities and not an afterthought. The same applies for replication opportunities. Opportunities should be created for
replication in Six Sigma process improvement efforts. One way to people to communicate regarding process improvement and rep-
integrate replication into the Six Sigma process is to make iden- lication opportunities so they can share gems, best practices, and
tification of replication opportunities part of the project deliver- lessons learned. Such opportunities include regular business meet-
ables. Literature suggests that successful transfer of information ings, training seminars, workshops, and executive briefings.
for best practices and replication should be both a push and pull Another very effective way to promote communication and
effort. sharing is the formation of Communities of Practice (CoPs). Some
At the start of all Six Sigma projects, black belts or green belts companies call these peer groups or learning communities. In their
should examine past and ongoing process improvement projects to most basic form, these groups exist, at one level, as loosely regu-
determine which of those projects—their methods, findings, rec- lated groups of individuals with a common interest and vision. At
ommendations, results, and so forth—can be leveraged in the cur- another level they can be top-down driven, very organized, and
rent project. Questions to ask at this stage include: What has been formal. In either case such groups have proven effective for fa-
done in terms of methodologies and results in other projects that cilitating knowledge sharing, and they are particularly valuable
can be leveraged for this project? How can I adapt those method- where participants are in disparate locations and do not have the
ologies or results for this project? What lessons can I learn from opportunities to communicate face to face. Such companies as
other projects to make this one more efficient and effective? Compaq, Chevron, and Texas Instruments report great success
During the final phase of a Six Sigma project, belts should with CoPs and in fact suggest that sharing efforts were effectively
identify replication opportunities for the results of their current stalled before implementation of CoPs.
project. They should specifically ask the following questions: Is
this replicable? Who can benefit from it? How can I help make it 4.1.3. Advertise. Much of the literature on replication uses the
happen? buzz words push and transfer or raising awareness to describe
At the completion of a process improvement project, the per- pushing information on replication opportunities and best prac-
son(s) responsible should formally inform potential business units/ tices to appropriate people. The bottom line is that this is adver-
personnel about the resulting replication opportunities. Follow-up tising. A product will not sell if no one knows about it. Likewise,
should take place to see if the informed party has assessed the gems cannot be replicated if no one knows about them. Cultural
opportunity. If so, how and how successfully; if not, why not. This changes will not take place if no one knows about them, and so on.
may involve working with the informed party to help assess the All these aspects of replication discussed herein—gems trans-
opportunity, secure funding, and adapt the change. fer, lessons learned, success stories, rewards, and recognition—
The integration step should be made part of the formal deliv- should all be advertised. Further, advertising should occur at both
erables of the process improvement project. The status of integra- local and global levels. Second, these gems and success stories
tion should be discussed during tollgate reviews and belts held should be advertised company-wide through appropriate, existing
accountable. channels. This is analogous to a branding and can help instill and
A replication champion should be designated in the Six Sigma foster global awareness and acceptance of process improvement
office. This person should be part of Six Sigma project teams to initiatives and sharing of best practices and replication opportu-
help solidify the role of replication in process improvement ini- nities.
tiatives. Further, this person can act as liaison with the Knowledge
Management and IT workers to help leverage existing and evolv- 4.1.4. Reward. It is recognized that strong leadership is a key
ing Knowledge Management tools and techniques in the replica- factor for successful implementation of process improvements and
tion process. knowledge transfer. However, people need some form of incen-
Integration of replication into the Six Sigma process necessi- tive. Sharing should be a formal part of employee compensation
tates additions to the Six Sigma training material. Training for and reward programs. It does not necessarily have to be monetary

96 MAY 2006 JOURNAL OF SHIP PRODUCTION


reward, but some form of reward and/or recognition should be in Maritime Technology Center at University of New Orleans,
place to encourage a broader acceptance of knowledge sharing. Northrop Grumman Lean Six Sigma Program Office, Steve Strom,
This will require appropriate middle and upper management sup- Diane Gergen, and Wes Koehl.
port and consistency across all business sectors. Some companies
offer cash rewards, others recognition, still others tie these aspects
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