STATEMENT OF THE PROBLEM:

This study aims to determine the nursing profession as perceived by the

Graduating Senior High School Students of Paulinian Schools in Ilocos Sur: A basis for

developing a marketing strategy.

This study aims to answer the following questions:

1. WHAT IS THE PROFILE OF THE STUDENTS IN TERMS OF: Profile of

respondents?

a. Age

b. Strand

c. Sex

d. School

e. Religion

2. What is the level of perception towards the image of the nursing profession

by the graduating Paulinian schools in Ilocos Sur in terms of:

 Career opportunity

 Job

 Wages and benefits,

 Physical demand

 Professional ethics

 Caring profession

3. What are the common factors that motivate the graduating SHS students to

study nursing?

 Influence of peers
  Parents’ choice

 Programme outcomes

 Personal satisfaction

 Financial stability

 Opportunity abroad

 Personal Satisfaction

 Quality Nursing Education

4. What are the expectations as perceived by a graduating SHS student in St.

Paul’s Ilocos Sur after finishing the nursing program along the following?

 Higher education

 Teaching

 Nursing administration

 Change of profession

 Plan to go abroad

 Bed side nursing

5. What marketing strategy can be develop based on the result of the study?