I.

INTRODUCTION
Business Concepts and Models

The Coffee Bistro is a coffee establishment that aspires to become the one-stop-shop for all of
the area's coffee enthusiasts. It will provide a haven of comfort and relaxation for anybody
seeking peace and getting away from the daily struggle and unwind. As the demand for and
popularity of gourmet coffee and other comparable items continues to develop, Coffee Bristo will
attract new clients from the surrounding area to establish a customer returning base.

The Coffee Bistro will ensure that its customers have the most relaxing and overall best
experience. At the same time, they sip coffee, consume delectable pastries, and enjoy
comfortable furniture and free internet access. Coffee bistro target markets will primarily
constitute the workers and students in the city of Davao.

We will make sure that the pricing of our goods is reasonable for people's budget. The people
who use the products are appreciated and aware that they exist and where to get them.
However these prices will also take into consideration the cost of production and distribution so
as to ensure that we remain viable and operational.

BUSINESS GOALS

Vision:
To delight customers by providing them with what they want. Ensure quality brewed coffee while
working toward the greater good for our employees, community and environment.

Mission:
The coffee bistro is committed to its products and employees, which they believe is the recipe
for market success. It is to provide a friendly, comfortable atmosphere where the customer can
receive quality food, service, and entertainment at a reasonable price, To understand our
customer’s changing needs and to continuously improve our customer experience, To establish
a healthy environment within our shop, contributing to our society the quality products and
service, and To bring back Filipino values by being an innovative coffee business model that is
sustainable, honest, fair, and passionate.

Objectives:
● Improve the flexibility and response to the customer's needs.
● Establish a good reputation that strives to provide fulfillment, enjoyment, reliability to our
customers.
● Maintain a high standard quality of coffee and service.
● Instill a good performance among the competitors.
Performance Target:
To make the business successful, the entrepreneurs must:
● Promote their business by implementing marketing strategies through advertising at the
target customers
● Establish good relationships with competitors.
● Come up with a concept of marketing the products that will differentiate from the other
competitors
● Provision of great services through constant improvement.
● Utilize Eco-Friendly packaging.

• promote their b

II. BUSINESS PROPONENTS

For the business to be successful, the entrepreneurs were subdivided into different types of
tasks which were strictly followed before, during and after the destined day:

● CEO (Jasmine Jeanne Delgado) is the establishment's top management. She will lead
and allocate members' tasks. She also set and achieved goals for the business.
● Marketing Operator (Janielle Kaye Gullod)is in charge of a company's marketing and
advertising operations.
● General Manager (Kendall Isidore A. Abesia IV )in charge of all areas of a restaurant or
coffee shop including profit and loss, staff recruiting and training, daily safety/sanitary,
food preparation and client service.
● Sales Manager (Shina Karyl Macasero) is focused on managing sales, revenue, and
expenses inside a company. hit objectives in sales Personal sales goals with the sales
team. Keeping track of sales objectives.
● Business Operator (Arzelie Marie Tomboc) is standardizing, smoothing, and streamlining
a company's procedures. In this approach, the organization's efficiency improves and
expenses decrease.
● Administrative Assistant (Diana Jane Elorde) is to give administrative help to guarantee
effective functioning of the café. supports the regular operations of a café or coffee
business. Her tasks may include collecting food and beverage orders, replenishing
pastry displays and other products, and cleaning the facilities.
 III. TARGET CUSTOMERS AND MAIN VALUE PROPOSITIONS

As Coffee Bistro prospers and grows, The target customers are call center agents, coffee
lovers, and students, as well as the elderly, that will visit our coffee shop to rest and do some
work while enjoying a cup of coffee. This business provides the consumers with a quality brew
that will be refreshing and enjoyable and encourage gatherings because of its relaxed
ambiance. The consumers are assured that the products that have been served are made out of
high-quality ingredients.

Coffee has stimulating effects in humans, primarily due to its caffeine content. The coffee used
by the entrepreneurs is from local farmers, which is organic, and there are no chemicals used
during the process. The entrepreneurs offer high-quality coffee-based products and support the
use of paper for the environment.

Coffee Bistro guarantees 100% client satisfaction. Customers deserve the most excellent
service, and our entrepreneurs want them to enjoy their whole experience. In addition, the shop
must ensure customer satisfaction and make improvements as recommended by the customers
in the future. Every menu item will be inexpensive. The entrepreneurs will undertake all
essential research to ensure high quality at low pricing. The coffee bistro is located at Matina
town square, where many workers, students, and business people are mainly in that area.

IV. MARKET DEMAND AND SUPPLY AND INDUSTRY DYNAMICS

When evaluating the many considerations listed below, The Coffee Bistro anticipates serving
900 people, assuming sufficient supply to match their demands.

● A large number of clients may be present at one time, necessitating competent and high-
quality services by other businesses. These businesses will have a diverse menu and
less expensive coffee, both of which should be provided.
● Due to the potential of competition, Coffee Bistro will set out to provide good quality
products that will help instill a genial environment. The shop intends to provide the
customer with more than a drink to quench one’s satisfaction. We intend to provide a
quality coffee that not only quenches one’s thirst but enables one to enjoy themselves
and be proud of it.
● We have installed Wifi so that our customers may do their work or schoolwork while
they are at our store.
● We also installed closed-circuit television (CCTV) to ensure safe space and we would
know if someone had stolen or misplaced their items while in our shop.
 MACRO ENVIRONMENTAL FACTORS
The following are just a few of what are expected to conspire during the business
that should be taken into consideration:
● Social Environment -Students, call center agents, coffee addicts, the elderly, and those
from our immediate area are the target customers for our business.
● Political Environment-The Coffee Bistro must abide by the standards of fair pricing in a
democratic society and a law-abiding organization.
● Economic Environment-Students make up the majority of the market's customers, who
fall into the category of those who are not employed and do not have access to sources
of income. In other words, there is a limit on how much money may be spent. This group
is looking for a supper that is both inexpensive and good. Because of this, the
entrepreneurs will ensure that their goods suit the needs of their clients.
● Ecological Environment-Before, during, and after the customer’s stay, The Coffee
Bistro personnel will adhere to the CLAYGO Policy and thoroughly clean the designated
area.
● Technological Environment-The product will be advertised on social media by the
entrepreneurs before they begin their business activity.

V. PRODUCTS/SERVICES OFFERINGS

● Products- Create a menu of the products you’ll be offering including coffee & specialty
espresso drinks, non-coffee drinks, bottled drinks, food items and other items. Describe
any unique product ideas you may have and what will set your products apart from other
coffee shops. Start thinking about who you want as your roaster. Generally be able to
back up your menu with research, keeping in mind your demand, and that meeting
demand drives success.
● Services- include services provided if they apply, such as catering, delivery or custom
baking.
● Pricing- set prices for your menu. What sort of customers make purchases and how
much will it cost them? This information will also come from the marketing and financial
section, which can then be summarized here.
● Sourcing & Fulfillment- detail where your products are coming from and how they’ll be
delivered to you. You can include general costs, but they can be in depth in the financial
section.
 VI.MARKETING STRATEGIES/PROMOTIONAL STRATEGIES

Differentiation from our competition will be a key component of our marketing approach. In
terms of promotion, we want to position our products as a unique strategic partner. In terms of
pricing, we want to offer exceptionally low costs in comparison to the competition, which we
must be able to maintain. Wherever possible, market penetration will be achieved at lower
prices. We want to cater to individuals or groups that want to relax and enjoy themselves by
drinking and sharing organic coffee. However, in order to avoid limiting our horizons in the short
term, we want to be on the lookout for possibilities that we can take advantage of. In all
circumstances, we want the customer to have a full understanding and appreciation of the
products, as well as the advantages of using them.

We plan to develop by establishing a customer culture that is more enthusiastic than that of our
competitors. All variables, from pricing competitiveness to employee attitudes, will be measured,
and then more regularly as time goes on. This method of measuring strategic goals on a regular
basis will guarantee that the company stays on track with its goals and objectives, making any
required adjustments as needed.

Our marketing strategy will primarily focus on informing potential customers of our existence
and providing the appropriate information to our target market. Every photo, every promotion,
and every publication will convey a sense of excellence, refreshment, and wellness in all cases.
We cannot afford to appear in, or develop, second-rate content that makes our items appear
less than they are in such a market. We plan to make the most of our presence by distributing
high-quality brochures and other sales literature, as well as promotional items such as pens and
stickers.