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Introduction
Corporate social responsibility (CSR) has been a growing issue globally, both for business
Received 25 March 2018
and academics (Smith and Sharicz, 2011; Lozano, 2011; Gunawan, 2012). In business Revised 11 May 2018
terms, the practice of CSR has improved over time in response to today’s world demand. Accepted 10 August 2018
DOI 10.1108/SRJ-03-2018-0076 VOL. 15 NO. 5 2019, pp. 671-688, © Emerald Publishing Limited, ISSN 1747-1117 j SOCIAL RESPONSIBILITY JOURNAL j PAGE 671
Business responsibility has evolved (no longer only using values measured by profit, but by
looking at the business impact on society and the environment as primary values that must
be achieved by the company). The response of the business world toward CSR can be
seen through corporate publications, such as annual reports, sustainability reports, or
websites. However, it is still lacking response from the academic community to conduct
studies in the CSR area, especially CSR studies in context of developing countries. Most of
the CSR studies conducted so far have been in the context of developed countries, such as
those in Western Europe, the USA and Australia (Tilt, 1994; Gray et al., 1995; Deegan and
Rankin, 1996; Brown and Deegan, 1998; Raar, 2002; Snider et al., 2003). In contrast, CSR
studies in developing countries have relatively little research which remain largely
unexplored (Gugler and Shi, 2009; Muthuri and Gilbert, 2011). CSR studies in developing
countries need to be conducted to provide a better direction for CSR implementation in
corporations.
In Indonesia, CSR development has become very important as Indonesia faces a number of
fundamental problems in realizing the sustainable development goals (SDGs) that have to
be achieved by 2030. These issues include poverty alleviation, human rights, health and
environmental safety concerns, pollution and waste, social and political insecurity and the
need for direct foreign investment (Raynard and Forstater, 2002; Goyal, 2006). Indonesian
Companies are expected to perform CSR activities and disclose them by linking them to the
issue of sustainability, for example, basing them on ISO 26000, which refers to good
corporate governance, human rights, human resources, environment, “true and fair”
business practices and consumer issues.
Greater research on CSR topics in Indonesia is important. It is crucial and relevant to
understand how actual has been the CSR research development in Indonesia, especially in
the accounting area over the past five years (2012-2016). CSR development in Indonesia
over the past five years has shown a positive trend as proved by the increase in the number
of sustainability reports since 2011–2016 (NCSR, 2016). The recognition for CSR
development in Indonesia was also remarked upon by KPMG regarding the use of CSR and
sustainability reporting in Indonesia in their research sample (KPMG, 2017). The rapid
development of CSR over the past five years has brought up questions whether there are
gaps between the development of CSR practices with the development of CSR research in
Indonesia.
Very few studies are found providing evidence of CSR development in the accounting area.
Previous studies only identified the topics of accounting research in Indonesia and
accounting research agenda in the future (SeTin et al., 2016). Based on the understanding
that CSR research will grow and become an important topic, this paper proposes a main
objective, which is to analyze the development of CSR topics in the accounting area in
Indonesia, for the period 2012-2016. The accounting area was selected as there are
numerous studies and issues in relation to CSR activities and firm performances (Thomson,
2007; Carnegie and Napier, 2010; Gunawan, 2013; Homayoun et al., 2015).
Providing evidence regarding the development of CSR studies will support CSR activities
that may lead to making a positive contribution to society when conducting business
(Visser, 2010). This shows that conducting CSR research will indirectly support society and
interact with business. Deeper analysis and investigation research is needed to understand
this phenomenon and to help solve problems that may arise. The uniqueness and number
of problems in Indonesia also requires there be more studies applying various research
methods to provide insights and a better description of CSR studies in Indonesia, for
example CSR study regarding corruption (Joseph et al., 2016), which is one of Indonesia’s
challenges. Future research that performs a longitudinal analysis and utilizes various
approaches to data collection, such as interviews is needed to capture the trends and to
enrich the interpretation of quantitative research (Joseph et al., 2016).
Methods
This study applied a descriptive approach in explaining the results of the CSR mapping
research in Indonesia. The mapping steps undertaken in this study, namely, first, define
the topics that will be examined. The topic that will be investigated is CSR research in
the accounting area in Indonesia. Second, determine the period of research that will be
used as a data source. The period 2012-2016 was chosen as CSR development in
Indonesia has showed a positive trend as proved by the increase in the number of
sustainability reports, which in 2011 totaled 25, in 2015 totaled 41, and by February
2016 totaled 85 reports (NCSR, 2016). All these sustainability reports referred to the
sustainability reporting guidelines from Global Reporting Initiative (GRI) (Gunawan,
2015a, 2015b).
Further, the existence of sustainability reporting in Indonesia was recognized and selected
as a sample by KPMG when they conducted a study of sustainability reporting conditions in
Asia Pacific (KPMG, 2017). This KPMG’s recognition emphasized the rapid development of
CSR in Indonesia. Third, this study search for research articles related to the topics selected
and decided to choose articles published in international reputable journal (SJR quartile Q3
and Q4) and published in accredited accounting journals in Indonesia and published in the
proceedings of the NSA organized by the Indonesian Accountants Association. These
publications were considered prominent and reliable sources of data.
Articles were searched online on the international reputable journal (SJR quartile Q3 and
Q4). For national journal, articles were searched online on the National Accredited Journal
of science degree in accounting. Articles were also searched through the proceedings of
NSA from proceedings XV (2012) until the proceedings IX (2016). These studies used
keywords CSR to find the articles[1].
After choosing the topic, research period and search for articles based on the topic chosen,
this study conducted the following steps: first, the CSR articles were grouped based on the
accounting study area, such as:
䊏 financial accounting and capital markets;
䊏 management and behavioral accounting;
䊏 information systems, auditing and profession ethics;
䊏 accounting education;
This grouping was followed by the category of articles in the proceedings of the NSA. The
grouping of topics aimed to determine which CSR research area had the most association
with the accounting study area.
The second step was to map the variables used in the research publications, whether they
were independent, moderating, mediating or dependent variables. The purpose of
mapping variables was to analyze which variables were frequently used and related to CSR
variables. Third, the adjusted R-square result from the published articles was compared
among all selected publications.
This third step aimed to determine the best model for the CSR topics that had been
undertaken. The adjusted R-square represents a more objective measurement of
variance, as it involves an adjustment based on the number of independent variables
relative to the sample size (Hair et al., 2010). Subsequently, the fourth step was to
compare the results of the relationship among variables through hypotheses testing.
This step was important to obtain insights from all the research results on which
variables significantly affected CSR. Providing findings from previous studies will
contribute toward understanding for future studies. Finally, as the fifth step, this study
identified the measurement for CSRD.
Besides the steps explained above, the aspects of reliability and consistency were also of
concern. Therefore, this study has also involved two research assistants. Both assistants
worked independently. The results from assistant A are crosschecked with the results from
assistant B. If any differences are found, reexamined will be done by the researchers.
Review process and discussion were undertaken by the researcher together with the two
assistants.
Data were collected during August 2017 for international reputable journal (SJR Q3 dan Q4)
with subject category accounting and during May 2017 until 31 May 2017, for all national
accredited journals published during the period 2012-2016, except the Journal of Financial
and Banking (Vol 20 No.3) and the Journal of Accounting and Finance of Indonesia (Vol 13
No.1, 2) which had not published a 2016 edition.
Tables I to III describe a total of 5,971 articles published during the period 2012-2016
by the international journals subject category accounting (4,575 articles), national
accredited journals (580 articles) and proceedings of the NSA (816 articles). From
theses 5,971 articles, there were 37 articles with the keyword ‘CSR’. These 37 articles
originated from one article published by international journal (SJR Q3), 13 articles
published by national accredited journals and 23 articles from the NSA proceedings.
Table IV explains that from 37 articles that had the “CSR” keyword (out of 5,934 from the
total of 5,971 articles not having the “CSR” keyword), six articles were excluded as they
were not in the accounting area. The six articles not in the accounting area were CSR
articles associated with banking, general description of CSR, customer satisfaction and
purchase intention. From 31 CSR research in accounting, two articles were found using
Table I Indonesian CSR articles from the international journals with subject category
accounting
P P
No. Schimago Rank Journal Journals in English Article With the keyword of ‘‘CSR’’
qualitative method and 29 articles using quantitative method. Out of the 29 articles with the
quantitative method, there are 28 articles that can be analyzed for this study.
The small results of articles published with the “CSR” keyword supports the study
conducted by SeTin et al. (2016). They found that articles published in the period 2011-
2015 in some journals published by the American Accounting Association, where only 1.45
per cent (12 of 828 articles) contained the CSR topics. The small number of studies in
accounting which applied “CSR” as a variable may be because of the lack of
understanding of CSR concepts, or CSR is still considered as a relatively “new” variable so
that there were many difficulties in measuring CSR (Mellahi, 2013). Another reason may be
because of CSR being involved in various social sciences areas and not simply limited to
one domain (Lu and Xie, 2015).
1 Earnings management No No 4
2 Earnings management Accounting complexity No 7
Audit committee
Effectiveness
3 Fundamental factors (financial leverage, size, profitability) No No 9.4
4 Discretionary accrual (DA) No No 16.3
Real earnings management (EM)
5 Industry type No No 18.2
6 Corporate governance No No 38.9
7 Size; gross earning No No 45.7
8 Board of commissioners; No No 47.1
audit committee; profitability
liquidity; leverage; size
9 Level of financial No Financial 69.2
Regulation performance Not disclose
research articles (46.43 per cent) that used CSRD as an independent variable. It was found
that 94 per cent of dependent variables used were variables in financial accounting, such
as financial performance, cumulative abnormal return (CAR), earning response coefficient
(ERC), company value, earnings management, cost of equity capital and stock price. Of
these variables, the two variables that were most often associated with CSRD variable were
ERC and Company value (Tobin’s Q).
The results of this study show that researchers have long sought to determine whether there
is a positive association between CSR and financial performance. The findings also add the
list of previous CSR studies that used quantitative methods to examine the impact of CSRD
on various measures of the company’s financial performance (Petrovits, 2006; Lev et al.,
2010; Dhaliwal et al., 2011). The findings of adjusted R-square values indicate that the
CSRD variable alone as an independent variable is insufficient to explain the ERC variable.
This is shown by the smallest adjusted R-square value of 7 per cent, where only the CSRD
variable becomes the ERC explanation. The best model is shown by the influence of
independent variables (CSRD, profitability and size) toward company value (Tobin’s Q),
with an adjusted R-square value of 75 per cent.
Overall, the influence of independent variables toward ERC and company value is indicated
by adjusted R-square values ranging from 6 7 per cent to 6 75 per cent. The model is said
to be good if the model goodness gauge indicator, which is high-adjusted R-square values,
is closer to 1 (Gujarati and Porter, 2011). From the findings, it shows that there are probably
many other independent variables that can be tested together with CSRD variables toward
financial performance. The aim is to get a better model that affects financial performance.
This finding is also supported by Angelidis et al (2008) who stated that the relation between
CSR and financial performance represents the most questioned area of CSR. Similarly,
stated by Neville et al. (2005), Prado-Lorenzo et al. (2008) and Park and Lee (2009) that the
connection between CSR and financial performance has not been fully established.
Tables VI and VII show that few studies (5 out of 28 articles = 17.86 per cent) did not
provide an adjusted R-square value. The adjusted R-square value shows the percentage of
variation explained by only the independent variables that actually affect the dependent
variable (Hair et al., 2010). Therefore, studies that do not show adjusted R-square values
cannot show how they fit the research model and cannot explain how much the ability of the
independent variable is in explaining the dependent variable. The findings of this study
indicate that CSR research in Indonesia is still not taken thoroughly and is less robust in
delivering relevant statistical results, which are needed to interpret the results of the study.
Further, Tables VI and VII also describe that the use of moderating and mediating variables
is still very low (8 out of 28 articles = 28.57 per cent). The low application of moderating and
mediating variables may be because of the lack of preliminary studies that provide
predicting variables. It seems that the majority of researches in the accounting area in
Indonesia were conducted quantitatively, where they tended to repeat similar variables and
hence, moderating and mediating variables were difficult to create.
The findings about CSRD’s association with dependent variables that were the most used
variables in the financial area showed that CSR research in the accounting area in
Indonesia has still not shifted to nonfinancial outcomes, which in fact have become
the essence of CSR. The new CSR essence is to make a positive contribution to society.
The purpose of business is not only to be profitable but also to serve society, through the
provision of safe, high-quality products and services that enhance our well-being, without
eroding our ecological and community life-support systems (Visser, 2010). These findings
were also supported by Maignan and Ferrell (2000), and Brammer et al. (2007) who
Table VIII Relationship between CSRD (Independent variable) and dependent variables
No. Dependent variable Result(s)/Sign
financial variables. CSR that is closely related to society is not enough if only explained by
financial variables. Therefore, in examining corporate social activities, it is important to
explore various nonfinancial variables from other disciplines (Lu and Xie, 2015; Wang et al.,
2016). Some of non-financial variables can be applied, such as customer satisfaction, CEO
succession, and executive compensation (Conlon and Murray, 1996; Berrone and Gomez-
Mejia, 2009; Gomulya and Boeker, 2014).
2012 2 1
2013 3
2014 2 4
2015 5
2016 2 4 3
P
4 4 17 1
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Corresponding author
Juniati Gunawan can be contacted at: juniatigunawan@yahoo.com.au
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