Report

Burger queen

Introduction

This report will concentrate on two essential aspects of Burger Queen's business: social and
environmental. We will provide a quick overview of how these two areas affect the firm and
its goals, aims, and objectives.

Executive Summary

Burger Queen is a fast food restaurant franchise that is suffering major environmental issues.
These difficulties are both societal and environmental in nature. On the social front, Burger
King is emphasizing the nutritional value of its menu items. The corporation has made efforts
to make its meals healthier, but consumer reception has been tepid. Burger King's
environmental activities are centered on its supply chain. The firm has been working on this
issue and has made some progress, but it is unclear whether this is sufficient to satisfy the
company's sustainability goals. Burger King is not as well positioned to meet its sustainability
concerns as Philips. However, its chances of overcoming these headwinds appear to be far
greater than those of Air France-KLM. Burger King is more lucrative, has evolved in terms of
sustainability reporting and thinking, and has more choices to address these concerns. For
example, the corporation has made efforts to make its food healthier, but customer reception
has been tepid; and its supply chain activities appear promising, but with the suspicion of
green washing. However, it should be noted that important data is lacking because Burger
King's sustainability reporting is restricted and lacks objectives and metrics. This raises
serious concerns about the company's transition readiness. Investor participation might help
to solve this challenge.

Social

The social area that Burger Queen is focusing on is the health of its food options. The
company has taken initiatives to make its food healthier but encountered lukewarm consumer
response. Although this is an important area for the company to focus on, it is not clear if this
is enough to meet its sustainability goals.

Environment
The environmental area that Burger Queen is focusing on is its supply chain initiatives. The
company has been working on this area and has made some progress, but it is not clear if this
is enough to meet its sustainability goals.

Findings

Our findings indicate that Burger Queen is not as well positioned to tackle its sustainability
concerns as Philips. Burger Queen, like Air France-KLM, confronts significant sustainability
problems on both the social (health) and environmental (carbon footprint) fronts. However,
its chances of overcoming these headwinds appear to be far greater than those of Air France-
KLM: Burger Queen is more lucrative, has evolved in terms of sustainability reporting and
thinking, and has more choices to address these concerns. For example, the corporation has
made efforts to make its food healthier, but customer reception has been tepid; and its supply
chain activities appear promising, but with the suspicion of green washing. However, it
should be noted that important data is lacking because Burger Queen's sustainability reporting
is restricted and lacks objectives and metrics. This raises serious concerns about the
company's transition readiness. Investor participation might help to solve this challenge. This
instance, like the others in this series, emphasizes the importance of conducting basic analysis
(that is, looking beyond ESG ratings) to correctly assess a company's transition preparation,
which we consider to be the essence of corporate sustainability.

Conclusion

In conclusion, Burger Queen has certain social and environmental sustainability problems.
However, the corporation is in a better position to address these obstacles than some of its
competitors.