2GO is the Philippines' largest integrated transportation and logistics provider, with five

business units that cater to different market segments and customer needs. The marketing
aspects of 2GO include:

- Branding: 2GO has a strong and recognizable brand name that reflects its core values of
speed, reliability, and convenience. 2GO uses a consistent logo, color scheme, and slogan
(#go2GO) across its business units and communication channels. 2GO also leverages its
brand equity to launch new products and services, such as 2GO Travel, 2GO Mall, and 2GO
Health.
- Segmentation: 2GO segments its market based on the type of service, industry, and
customer profile. For example, 2GO Sea Solutions offers passenger and cargo shipping
services to various destinations in the Philippines; 2GO Special Containers provides
customized solutions for temperature-sensitive, hazardous, or oversized shipments; 2GO
Logistics offers end-to-end supply chain management for various industries such as fast-
moving consumer goods, pharmaceuticals, and automotive; 2GO Distribution delivers
products to retailers and consumers nationwide; and 2GO Express provides courier and
parcel delivery services for individuals and businesses.
- Positioning: 2GO positions itself as the first choice for logistics in the Philippines, with a
competitive advantage of having a nationwide network of sea, land, and air transportation
modes, as well as a wide range of logistics solutions that can meet any customer
requirement. 2GO also emphasizes its customer-centric approach, innovation, and social
responsibility in its marketing messages.
- Marketing mix: 2GO uses a combination of product, price, place, and promotion strategies
to market its services. For example, 2GO offers various service options with different
features, benefits, and prices to suit different customer needs and preferences; 2GO has an
extensive distribution network of branches, outlets, agents, and partners that make its
services accessible and convenient; 2GO uses various communication channels such as
website, social media, email, SMS, radio, TV, print, outdoor, and events to inform, persuade,
and remind customers about its services; and 2GO engages in various marketing activities
such as loyalty programs, discounts, bundles, contests, sponsorships, and corporate social
responsibility initiatives to attract and retain customers.