MARKETING ASPECT

2GO GROUP is a leading provider of integrated logistics solutions in the

Philippines. It has a wide range of services that cater to different customer
segments and needs, such as multimodal transportation, warehousing and
inventory management, distribution, special containers, and project logistics.
2GO GROUP also leverages its e-commerce logistics capabilities, including
last-mile deliveries and express courier deliveries, to tap into the growing online
market and provide convenience and value to its customers. 2GO GROUP's
marketing strategy is to position itself as a reliable, efficient, and innovative
partner for its clients, offering customized solutions and superior customer
service. 2GO GROUP also invests in enhancing its digital platforms and
channels, such as its website, mobile app, and social media accounts, to increase
its online presence and engagement with its customers.

2GO is a subsidiary of SM Investments Corporation, one of the largest

conglomerates in the country, which gives it access to a wide network of
customers and partners. 2GO also leverages its online presence and digital
platforms to reach more potential clients and offer convenient and reliable
services. 2GO has a diversified portfolio of logistics solutions, ranging from
multimodal transportation, warehousing and inventory management,
distribution, special containers, and project logistics to e-commerce logistics,
including last-mile deliveries, and express courier deliveries. 2GO also provides
value-added services such as cargo insurance, customs brokerage, and freight
forwarding. 2GO aims to deliver customer satisfaction and loyalty by providing
quality service, competitive pricing, and innovative solutions.

It operates under four business segments: 2GO Express, 2GO Freight, 2GO
Travel, and 2GO Supply Chain. Some of the marketing aspects of 2GO GROUP
are: It leverages its strong brand recognition and reputation as a trusted and
reliable logistics partner for various industries and sectors. It utilizes its
extensive network of facilities, vessels, trucks, and delivery partners to offer
seamless and cost-effective services to its customers across the country and
abroad. It invests in technology and innovation to enhance its operational
efficiency, customer experience, and service quality. It diversifies its revenue
streams by offering value-added services such as warehousing, inventory
management, distribution, special containers, project logistics, e-commerce
logistics, and express courier deliveries. It aligns its corporate social
responsibility initiatives with its core values of excellence, integrity, teamwork,
customer focus, and innovation. It supports various causes such as education,
health, environment, disaster relief, and community development. 2GO GROUP
is its strong brand recognition and reputation as the Philippines' largest
integrated transportation and logistics provider. 2GO GROUP has a wide range
of services that cater to different customer segments and needs, such as
multimodal transportation, warehousing and inventory management,
distribution, special containers, and project logistics. 2GO GROUP also
leverages its e-commerce logistics capabilities, including last-mile deliveries
and express courier deliveries, to tap into the growing online market and
provide convenience and value to its customers. 2GO GROUP's marketing
strategy is to position itself as a reliable, efficient, and innovative partner for its
clients, offering customized solutions and superior customer service. 2GO
GROUP also invests in enhancing its digital platforms and channels, such as its
website, mobile app, and social media accounts, to increase its online presence
and engagement with its customers. 2GO is a subsidiary of SM Investments
Corporation, one of the largest conglomerates in the country, which gives it
access to a wide network of customers and partners. 2GO also leverages its
online presence and digital platforms to reach more potential clients and offer
convenient and reliable services. 2GO has a diversified portfolio of logistics
solutions, ranging from multimodal transportation, warehousing and inventory
management, distribution, special containers, and project logistics to e-
commerce logistics, including last-mile deliveries, and express courier
deliveries. 2GO also provides value-added services such as cargo insurance,
customs brokerage, and freight forwarding. 2GO aims to deliver customer
satisfaction and loyalty by providing quality service, competitive pricing, and
innovative solutions.