Thedriverless TV User Experience

© 2018 ContentWise – CONFIDENTIAL – All Rights Reserved
The Driverless TV User Experience

Personalization, UX management, analytics and metadata
management for broadcast, OTT and pay TV.
Michael Glintzer
Territory Director EMEA
+44 7557 79 32 72
michael.glintzer@contentwise.tv
Agenda
I. ContentWise history & references
II. ContentWise software suite – all modules
III. Benefits & examples of use cases
IV. How does ContentWise help your business
V. Expertise for over 10 years
VI. Business Value with ContentWise
VII. Project approach and next steps

I. ContentWise history & references

About ContentWise
• ContentWise is the fastest growing cloud & on-premises user experience automation
solution for pay TV, broadcast, OTT and streaming operators worldwide and designed
for tier 1&2 operators.
• ContentWise helps its customers’ marketing, editorial and content acquisition teams
predict user intent, personalize the watching experience, optimize content performance
& content acquisition and automate programming.
• The ContentWise software suite combines self-tuning personalization, editorial

management tools, predictive analytics, testing and targeting capabilities.
4 © 2018 ContentWise – CONFIDENTIAL – All Rights Reserved

Corporate Overview
1. CW has today +50 deployments in 23 countries in production
with tier-1 & 2 providers across the globe with a steady and continuous
growth: 100M+ served users
2. CW is continuously expanding
headquartered in Milan, Italy with employees and offices in New York,
Boston, Los Angeles, Miami, London, Singapore and Taipei
3. History:
2007: first release of ContentWise: Fastweb (Swisscom group)
2009: product officially presented including Analytics and ML algos
2013: Knowledge Factory (metadata aggregation & enrichment) beta
2015: ContentWise independent company
2015: Expansion into US & APAC
2017: number of employees: 200+ (67% growth)
4. Revenue:
FY 2017: ContentWise 2.6x revenue from previous FY

ContentWise – selected references
3 Public EU Broadcasters

II. ContentWise Software Suite Modules

III. Benefits and examples of use cases

Key Benefits of ContentWise through our software suite
✓ Best in class personalisation algorithms
✓ Fully automated key operator processes
✓ Flexible algorithms - combined editorial requests and machine learning
✓ Simplified UX management and operations on all platforms in over +30 languages
✓ Easy & fast integration
✓ Reduced time to market for your content
✓ Change Requests in real-time without the need of any costly Professional Services
✓ Actionable, exportable Analytics in real-time
✓ Longest expertise in the industry - strong cooperation with Politecnico di Milano and “ACM
recsys” event

Higher engagement. More views. Longer sessions.
✓ Our customers report significant increases in consumption, engagement and loyalty KPIs.
✓ Consumption and catalog coverage go up
✓ Subscriber churn is lower
✓ More abundance and novelty are perceived by users
✓ ARPU, T-VOD revenues are higher
✓ Premium channels are perceived as more valuable
✓ Users have more fun and talk about it

Examples & Benefits of implementing contentwise use cases
Personalised Page layout Best quality perceived
Continue watching Shorter time-to-content
Next-to-play & Binge watching More playbacks, more ads
Similar or related content Better catalog perception
Because you … watched... More trust
Targeted promotions Better conversion
Personalized notifications Higher return frequency

IV. How does ContentWise help your business?

We help our customers to enhance the TV experience for each user
Automate the digital content storefront.

ContentWise centralizes control of the entertainment offering and automatically
manipulates UI elements, balancing machine learning and assisted editorial curation.
Deliver a personalized, self-tuning experience.

CW profiles each viewer and delivers personalized recommendations, search results,
browsing selections, micro-genres and personal UI layouts. (i.e. Your own homepage!)
Give superpowers to editorial teams.

CW uses data to help editorial teams analyze behaviors, measure catalog performance,
automate otherwise repetitive curation tasks.
14
We simplify UX management and operations on all platforms in over
30 languages
Editorial, marketing and programming teams eliminate repetitive tasks, manage the content
offering and optimize business outcomes using the ContentWise web-based toolset.
• Integration with AVS allows easy UX control for all clients e.g. STB,
Smart TV, Mobile, Game Consoles, etc
• Low value-add editorial tasks are eliminated or automated editorial
recipes and promotions become easier to test
• Subscriber entitlements and availability windows are optimized
• Maximum value is extracted from content rights
17
We reduce your time to market
CW provides unleashed easiness to manage algorithms
ContentWise provides best-in-class algorithms to provide recommendation according to user

taste, user habits and crowd behavior.
ContentWise Portal allows fine tuning configuration of algorithms parameters without the
need to perform CRs or new deployments.
18
Easy and fast integration
CW allows super-fast integration with middleware and FE
ContentWise allows integration with industry standard Rest APIs. Whenever required, flexible
data adapters allow ingestion of data without enhancements on existing systems (e.g. CRM,
CSM, ..)
CW 6.0 sample API request: get personalized items for a specific page
https://{host}/v6/ALLEN_TV/ux/WELCOMESCREEN/page?user=4F31A43419&context=loc:atHome;screen:phone;con=WiFi
UI Block ID User ID Context (optional)
19
We give our customers full control on any device at any time for any
location
UX engine enables personalization across different catalogs, application, devices
“Page” concept is a container of different use cases.

Each page maps to a screen / pane / webpage.
“Target” concept is a real-time segregation of users,

according to attributes or device information, to
choose over different version of the same page.
Easy management is provided within ContentWise

Portal through interactive configuration tool.
20
We improve Operational Effectiveness
ContentWise Portal is a simple configuration console to engage all departments
ContentWise developed a single administration

console intuitive and not requiring any technical
skill.
Day-by-day operation are simply managed

through visual aids.

We provide all essential Tools for Operational Effectiveness
ContentWise provides business rules control
Business Rules are defined and configured

within ContentWise Portal.
Business Rules can be activated immediately

(real-time) or scheduled.
23
Change Requests in real-time without the need of Professional Services
ContentWise applies ”Configuration Only” approach
Different solutions on the market require to

raise CRs or organize complex deploys to enable
new use cases or adapt existing one.
ContentWise, once integrated, allows to

configure all the aspects of personalization for
large scale services.
Total Cost of Ownerships is dramatically

reduced.

Industry leading search

ContentWise search includes autocorrect, auto adapt, multi lingual, fuzzy search, ghost catalog -
across all of the operators catalogues (live, linear, VOD, EST, etc)
27
Actionable, exportable Analytics and real-time-UI
ContentWise provides a complete Analytics module
ContentWise is fully aware of the offerings, the

users and all the events around the video
service.
Those information are processed to provide

industry-specific KPIs. No additional
integrations are required.
Near-real time dashboards enable the operator

to gain immediate actionable insights to
improve performance of the service.
28
V. Expertise for over 10 years

Unrivalled experience – Recsys event 2017
Globally leading conference for recommender systems Source: https://recsys.acm.org/recsys17/
30
VI. Business Value with ContentWise

We help our customers to increase revenue
A-VOD / Linear T-VOD S-VOD
+ Engagement
+ Customer
+ Time on media + Content sales
satisfaction
+ S-VOD bundles /
+ Ad impressions + T-VOD purchases - Churn rate
channels
+ Revenues
We help our customers to reduce costs
Improved catalog
Automation Tools
coverage
- Content licensing - Content delivery

- Editorial costs - IT / Technical costs
costs / Reduced waste costs (CDN)
- Costs

VII. Project Approach & Next Steps

ContentWise proposed validation process & next steps
First meeting ▪ Presentation of CW key benefits, identification of high level drivers & timescales from
Customer for personalisation project, evaluation and implementation
Technical ▪ Presentation of main ContentWise features through a standard “live” demo and providing
workshop an economic overview (technical document must be completed)
Business impact ▪ Sharing of business needs: definition of how the Customer can benefit from technical and
analysis business perspectives with ContentWise
First evaluation of ▪ Presentation and sharing of draft business benefits and technical approach with decision
business benefits makers committee
Final technical & ▪ Presentation of specific ContentWise features and capabilities through a custom demo for
business validation Customer according to the business impact analysis main drivers and final presentation of
results to the decision makers committee
Economic ▪ Delivery of final commercial offer with full business impact and SoW to enable
proposal & order personalization on target customer services. Commercial engagement
35

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© 2018 ContentWise – CONFIDENTIAL – All Rights Reserved