ELC270

ENGLISH FOR WORKPLACE COMMUNICATION

GROUP ASSIGNMENT
PROPOSAL ASSIGNMENT

STUDENT NAME:

MUHAMMAD SYAHIR BIN RAHIM (2021748455)

MOHAMAD ASRAF BIN SAMSULBAHRIN (202155903)
MUHAMMAD KHAIRUL AMRI BIN MUHAMMAD
AZAMUDDIN (2021707095)

LECTURER NAME:

NURUL IZZAH BINTI HAMZAH

 TABLE OF CONTENTS

NO CONTENTS PAGE

EXECUTIVE SUMMARY
1.0
1.1 THE PROBLEM STATEMENT
1.1.1 THE EFFECT OF THE CONFLICT
1.1.2 THE IMPACT TOWARDS THE COMPANY 2 - 11
1.2.0 THE CHOSEN PROGRAM AND WHY
1.3.0 THE PROJECT’S OBJECTIVES
1.3.1 OBJECTIVE 1
1.3.2 OBJECTIVE 2
1.4.0 SOLUTION
1.4.1 IMPLEMENTING ORGANIZATIONS
1.4.2 KEY PROJECT ACTIVITIES
1.4.3 THE TOTAL PROJECT BUDGET
1.4.4 ORGANIZATION AND ITS EXPERTISE

PROJECT JUSTIFICATION

2.1 PROBLEM STATEMENT

2.0 2.2 JUSTIFICATION OF THE STATEMENT
11 - 12
2.3 STATEMENT OF NEED

PROJECT DESCRIPTION

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 3.1 TENTATIVE OF EVENT

3.2 STAFFING AND ADMINISTRATION 13 - 14

3.0
3.3 EVALUATION

4.0 14
TARGET GROUP

5.0 MONITORING AND EVALUATION 14 - 15

6.0 CONCLUSION 15

1.0 EXECUTIVE SUMMARY

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 Watson is known as the biggest healthcare company.  During the pandemic COVID-

19 Watson’s sales profit was affected and a lot of changes were made. First, we will outline

the findings of the store that we observed in the Watson pharmaceutical store in this report

and offer a comment on it. 

1.1 PROBLEM STATEMENT 

During the pandemic season, the number of store sales dropped dramatically. This

has a huge impact on profitability. So workers' wages had to be cut. This makes the

employees angry. A few of them quit their jobs to find other more lucrative incomes. 

Additionally, our team observed and discovered that Watson Pharmacy has some

operational flaws.  Many employees in the Seri Kembangan branch are rioting about having

their salary reduced to 40% during the pandemic.  This issue causes them to lose focus

during work because most of them focus on another source of income and affect their work

performance.  Other than that, If this issue is not solved quickly it can cause a critically bad

reputation and rapidly decrease in sales.  So, if we cannot resolve this problem, it will have a

severe impact on our business. Covid-19 has been the main economic source aside from

that. Customers have been prompted by this to activate their saving mode. As a result, they

will make the essential purchases. The corporation has suffered losses on a significant scale

as a result of the daily decline in revenue. In order to stop Watson from going bankrupt, the

company need to reduce staff salaries as a prevention step. 

1.1.1 EFFECT OF THE CONFLICT

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 The workforce will be forced to look for another source of income as a result of

underpaying them on top of the disagreement. in order for them to be able to cover their

bills. The workers will become more personally committed as a result, which will also cause

stress and depression. It just so happens that bad work management is what makes this

happen.

1.1.2 IMPACT ON THE COMANY

Impact on the company If this issue is not solved quickly it can cause a critically bad

reputation and rapidly decrease in sales.  So this matter really caught our attention. 

Because this matter can ruin our reputation.

1.2 THE CHOSEN PROGRAM AND WHY IT IS CHOSEN

Name of the event that our company will organize is Watson Happy Beauty,, we

chose this event to educate people on how to use makeup in the correct way.  This will help

our customer to have a better understanding over their purchases and to some extent this

will help to increase our company’s sales. 

In this event, we will give our customer the best discount.  The place that we chose is

very strategic and can attract more customers by walking past our event.  This spot can

attract more potential buyers.  Not just that, we will also enlarge the competition among other

competitors.  We will also provide customers with a live makeup slot, so they can see the

effectiveness of the product. Because, beauty experts will explain in detail on how to use the

products in detail.  This will boost customer’s trust and more people will buy our product and

indirectly we can gain more profit.

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There are several things that contribute to increased sales

 Our products are the main contributor to our sales

 Attract more customer 

 boost customer’s confidence to use watson product than other brand

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1.3 PROJECT OBJECTIVES

The aim of this project is to boost sales company.  Because based on graph above,

sales are highly low and action needs to be taken.

Other than that, we can also build customer’s trust toward our products. Customer

trust is essential to forming and fostering long-term relationships with your core audience.

After all, it enables you to deliver better experiences, increase loyalty and retain more

customers. Customer trust is key for our sales.

1.3.1 OBJECTIVE 1

Objective of this project is to promote skin care products and makeup based

products.  Organizing this event can help customer have a look at instant result for makeup. 

1.3.2 OBJECTIVE 2

Second objective of this project is to educate people on how to apply their makeup

and skin care based product correctly.

1.4 SOLUTION

Solution that we choose over this matter are, doing an makeup event and do a

promotion align with the makeup event. By doing this we not just boost the sale company but

we also giving our customer a sample and tutorial on how to apply makeup in a correct way. 

This make up event will be attended by make up experts and a few celebrities to show

customer instant result toward our product.

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1.4.1 IMPLIMANTING ORGANIZATIONS

The Event Chair, the Sub-Committee Chairs, and members of relevant organisations

and the community make up the Event Committee. They are in charge of: Developing a

thorough event plan that details the objectives, desired results, and event's overall theme.

First phase

The first phase is always marked by the client and refers to the approach of the

objective of the event, considering the target that is expected to attend it, its particularities,

as well as the budget assigned to the day. Once all these aspects have been identified, you

can have more tools to configure the planning more effectively.

In other words, knowing both the type of audience for the event and its particularities,

as well as the budget available for the event, it will be possible to establish the strategy to

follow. This should focus on using this information to achieve the objectives of the event,

optimize the budget and meet the needs and expectations of the public.

Second phase

The second step starts once it is known who will attend the event, what is being

sought with it, and the strategy to be used. This entails creating a creative concept around

the occasion.

The event's creative concept must be in line with the brand's image and offer a

solution to the problem of how to make the event both new and successful in achieving its

goals. These factors can be taken into account while making decisions about the event's

format, duration, location, and programme, among other things. For guests to easily

recognise the brand, its identity, and its personality, the event's appearance must be

consistent throughout.

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 Phase three

The third stage entails timing backwards the actions required to carry out the event.

Retro-timing, a record that is used to prevent specifics from being lost and days of the event

being left to chance, is a vital management tool. It entails planning the event's schedule and

the many activities or exhibitions that will be held there so that everything runs well.

Third phase

The measurement of the human resources required for an event's adequate

realisation will take place during the fourth stage of event planning. The team members must

be recruited after determining what kinds of profiles are required for the various tasks to be

completed. Then, for each one established in time and form, roles and responsibilities will be

determined.

1.4.2 KEY PROJECT ACTIVITIES

The main purpose of this event is to promote the variety of make up and health care

products available in watsons stores. Spectators who participate in our event will be

influenced to try or buy some of the products displayed at the event. Apart from that, this

event can also benefit participants by providing knowledge related to the use of cosmetics

and healthcare.

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1.4.3 THE TOTAL PROJECT BUDGET

Item  Total (RM)

Venue Rent 1500.00

Marketing  600.00

Transportation for makeup artist 1258.00

Advertisement 900.00

Make up Artist 5000.00

Event Organizer  3500.00

Emcee  2000.00

Prizes 1200.00

2.0 PROJECT JUSTIFICATION

2.1 PROBLEM STATEMENT

will help the company to decrease staff turnover. So the company can preserve

senior staff at the company.  This is because the efficiency and effectiveness of business

operations could suffer.  Other than that, When a company's staff turnover is high, your

company is run by people who aren’t experienced and most likely aren’t particularly

motivated because they see their co-workers leaving regularly. Your customers will have

inferior experiences with your products and services because these items are manufactured

and delivered by people who haven’t been around long enough to do their jobs well.

Can maintain the company’s manpower and professional workers. It can impact

productivity.  The link between manpower and company projects is fairly simple: Manpower

is proportional to productivity. The more people are available to work, the faster projects can

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be completed or the more projects a company can take on. Conversely, a lack of adequate

manpower prevents businesses from completing tasks. The lack of productivity translates

into a reduction in revenue and profit

2.2 JUSTIFICATION OF THE STATEMENT

Firstly, Business plays an important role in promoting human rights. It has the power

to drive equality in both the workplace and in the community, and through offering

employment opportunities it can support the advancement of social and economic rights. 

However, business also has the responsibility to protect human right. Business activities can

also impact the enjoyment of human rights such as through exploitative labour practices,

pollutive or extractive industrial activity, data mismanagement and much more. Globalisation

means that business activity can affect individuals and communities within the countries they

operate in and across borders.

3.0 PROJECT DESCRIPTION

 We plan to open an event site within IOI City Mall, Putrajaya. We wanted to do an

event at the mall because there were a lot of people who used to come to the mall.  This was

confirm by traffic count This is also an easy way to attract them to join our event due to the

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excitement of the atmosphere in the place. With so many people coming to join the event,

it's easier for us to promote our products to all of them directly.

3.1 METHOD / TENTATIVE OF EVENT

There will be a stage at the event location where activities including makeup

competitions and make up tutorials will be held.  In front of the stage, there will be seats for

those present to enliven the event.  Additionally, to advertise the goods, product booths will

be opened all around the event venue. to instruct customers on how to properly use skincare

products. 

3.2 STAFFING AND ADMINISTRATION

All employees, Chief executives and human resources managers from Watson IOI

City Mall branches will be observing the event.  They will monitor the event progress and will

be taking the advantages and disadvantages from the event to ensure that the event can be

do again in the future.

3.3 EVALUATION 

Manager, Chief Executive and Human Resources Manager will evaluate the

event.  Area Manager will monitor the sale profit on the day.  Human Resource Manager will

take note during the day to analysis monthly sales.  Other than that, with their presence they

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can think another way to promote and sell the product in the future.  With new strategies and

new management.

 During the event - sale profit on the day

 Post-event-  analysis of monthly sale profit

 To promote and sell the products 

4.0 TARGET GROUP 

We targeted men and women. Because most of them did not take a good care of

their skin care routine.  This happened because of Covid 19 they become stressed and this

leads to facial breakout.  So we took the initiative to do a promotion on the skin care

products to encourage them to take good care of their hygiene.  This is the opportunity that

can increase sales.

5.0 MONITORING AND EVALUATION 

Person that is going to monitor the event is Area Manager of Kuala Lumpur, he is

going to make sure that the event will run smoothly.  Any problem during the event, he will

be handling.  For the supervisor, he will make sure that the staff are doing their job.  The

main objective can be delivered.  Having systematic management in the event will help to

keep the progress running.

6.0 CONCLUSION 

Our hope from this project is that the sales can contribute to increase the staff’s

salary so there will be no burden on the staff.  This will make staff feels more comfortable in

the future.  According to the point above, most of the staff were stressed and depressed

when their salary being cut so this lead to unprofessional when working and lead to sales’s

decreasement.

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