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Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and
operations.
4.7 17 131 ratings

Barbara E. Kahn +7 more instructors  

Offered By

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Starts Nov 22

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WHAT YOU WILL LEARN

Understand branding and go-to-market strategies

Read income statements, balance sheets, and cash flow statements

Manage people through motivation and reward systems

Analyze and improve business processes in services or manufacturing

SKILLS YOU WILL GAIN

Positioning (Marketing) Marketing Marketing Strategy Customer Satisfaction Financial Accounting Accounting

Financial Statement Balance Sheet Decision-Making Change Management Human Resources (HR)

Discounted Cash Flow

About this Specialization

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In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small
business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and
finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approximately 7 months to complete

Suggested pace of 2 hours/week

English
Subtitles: English, Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, German, Russian, Spanish, Japanese, Korean,
Portuguese (Brazilian)

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Government the Specialization Works

Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the
one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to
complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and
your progress.

Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the
Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional
network.
 Individuals Business Campus Government

There are 6 Courses in this Specialization

COURSE 1

Introduction to Marketing

4.8 12 009 ratings

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three
core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in

- Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.

- Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.

- Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.

Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a
strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by
your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the
highest scoring projects prepared for their companies.

COURSE 2

Introduction to Financial Accounting

4.7 7 633 ratings

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and
managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the
income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton
Business Foundations Specialization.

COURSE 3

Managing Social and Human Capital

4.6 2 407 ratings

People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing
people well is critical to the health of any organization, most managers don't get the training they need to make good management decisions. Now, award-
winning authors and renowned management Professors Mike Useem and Peter Cappelli of the Wharton School have designed this course to introduce you to
the key elements of managing people. Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design
SHOW ALL
reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and
change your organization’s architecture. By the end of this course, you'll have developed the skills you need to start motivating, organizing, and rewarding people
in your organization so that you can thrive as a business and as a social organization.

COURSE 4

Introduction to Corporate Finance

4.6 5 581 ratings

This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning
Individuals Business Campus Government
personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost
of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present
value, internal rate of return, hurdle rate, payback period.

COURSE 5

Introduction to Operations Management

4.4 2 489 ratings

Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards.
Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more. After successfully completing this course, you can apply these
skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

COURSE 6

Wharton Business Foundations Capstone

4.6 325 ratings

Wharton's Applied Knowledge Capstone Project enables you to apply your Show analyticLess
skills to real business challenges – including your own. You’ll use your newly
earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.

Instructors

Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
The Wharton School

353,349 Learners
4 Courses

Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School

570,312 Learners
4 Courses

Jagmohan Raju
Joseph J. Aresty Professor
Marketing, The Wharton School

332,867 Learners
1 Course
 Individuals Business Campus Government

Brian J Bushee
The Geoffrey T. Boisi Professor
Accounting

380,435 Learners
5 Courses

Michael Useem
Professor of Management and Director of the Center for Leadership and Change Management
The Wharton School

55,266 Learners
2 Courses

Peter Cappelli
Professor of Management, Director, Center for Human Resources
The Wharton School

56,456 Learners
3 Courses

Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Finance

194,325 Learners
4 Courses

Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation
Management
The Wharton School

136,982 Learners
7 Courses

Offered by

University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy
League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both
undergraduate and graduate studies.
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