Professional Documents
Culture Documents
The Competition Act comprises a non-exhaustive list of vertical agreements that may be only
prohibited upon an investigation of the CCI that they cause or can probably cause, an
appreciable adverse effect on competition (AAEC) in India. The types of vertical restraint
identified in the Competition Act include exclusive supply agreement, tie-in arrangements,
exclusive distribution agreement, resale price maintenance & refusal to deal.
An exclusive agreement is an agreement between two or more two parties for the purchase of
goods exclusively from the prescribed seller in the agreement. The main component of an
exclusivity agreement is the understanding that the buyer will not purchase the goods, provided
by anyone else other than the seller for the specified time period of the agreement. Hence, it
dictates that the seller is the exclusive supplier of the specified goods to the buyer. This
buy exclusively from the seller. Competition law takes into consideration the two broad
Exclusive Supply Agreements are defined under Section 3(4)(c) of the Competition Act, 2002
("Act") as agreements restricting the purchaser from purchasing/dealing with goods other than
those of the seller. Exclusive supply agreements operate a restriction on the seller. Exclusive
supply agreements are also known as 'single branding' agreements or 'quantity forcing'
A de jure exclusive supply agreement operates as a direct restriction on the buyer from buying
goods from a competing source.A de jure exclusive supply agreement operates as a direct
supplier or source.
A de facto exclusive supply agreement is one where the seller manipulates the covenants of the
contract in such a way that the buyer is influenced to concentrate all its requirements from a
single seller.A de facto exclusive supply agreement is when the seller manipulates the contract
covenants in such a manner that the buyer is induced to concentrate all its requirements from a
single seller. Usually, the seller acting on the prior knowledge of the buyer's product/input
requirement for a particular year specifies an off-take quantity in the contract knowing fully that
the said specified quantity constitutes the majority of the purchaser's total demand of a
An exclusive distribution agreement is defined under Section 3(4)(c) of the Act as an agreement
that restricts, limits, or withholds the supply or output of any goods or designates any area or
market for the sale or disposal of goods. An exclusive distribution agreement operates as a
restriction on the seller. An exclusive distribution agreement can also be identified either as a
territorial restriction, where the seller agrees to sell his products only to one distributor in a
Geographic Market
international or occasionally even global, depending upon the facts in each case. Some
between adjoining geographic areas. For example, in view of the high transportation
costs in cement, the relevant geographical market may be the region close to the
manufacturing facility.
The principle of geographic market is similar to that of product market. The geographic
in one location would, in response to a small but significant and non-transitory increase
in its price, switch to buying the product sold at another location, then those two
locations are regarded to the in the same geographic market, with respect to that
product. If not, the two locations are regarded to be in different geographic markets.
For example, markets for sand, gravel, cardboard boxes, refuse hauling and other
heavy but low value products are often quite small because the cost of transportation is
a large fraction of the cost of the product. Transportation cost therefore can indirectly
affect the limits of the geographical markets. Limits of geographic markets are often
producers of a product must pay a tariff (domestic producers do not) then the resulting
increase in the price of the foreign product may be so large that the consumers would
not switch from the domestic product for the foreign product. Similarly regulations such
as for health and safety can serve as barriers to the sale of some goods and services.
– transport costs;
– language;
– consumer preferences;
standards, trade policy (tariffs, quotas, antidumping measures etc), financial barriers
laid down by the State and barriers in terms of techniques, technologies and intellectual
property rights.
The concept of Resale Price Maintenance (“RPM”) is defined in the Competition Act, 2002 (“the
or any other party in the supply chain whereby the manufacturer imposes a resale price at which
the distributor is required to sell the product. This helps the manufacturer maintain a uniform
price across end-customers. The concept itself is not illegal but is considered a violation of the
Act
Meaning -
Under the Indian Competition Act, Resale Price Maintenance (RPM) is defined under Section
3(4) (e) of the Act as including any agreement to sell goods on the condition that the prices to
be charged on the resale by the purchaser shall be the prices stipulated by the seller unless it is
clearly stated that prices lower than those prices may be charged.
Also known as vertical price fixing, RPM refers to agreements or practices among enterprises at
different levels in a distribution channel, wherein an enterprise decides the resale price at which
governs the resale price of products or services of a particular manufacturer. RPM, in its usual
form, is the practice of setting a price floor, below which sales cannot occur, as in the case of
minimum resale price maintenance. In its classic formulation, RPM is the act of directly
controlling the retail transaction price for the manufacturer's products. However, RPM may also
its recommended retail prices and stops dealing with retailers that do not follow its suggestions.
The first was in the case of M/s Esys Information Technologies Pvt. Ltd. v. Intel Corporation &
Anr1 . In this case, the Informant (a distributor) alleged that Intel was a dominant enterprise that
inter-alia indulged in the practice of RPM. The CCI however recorded that the mere monitoring
of resale price by Intel at a macro level cannot be termed as resale price maintenance in terms
of section 3(4)(e) of the Act and cannot by itself be said to be anti-competitive. No evidence was
found by the Director General of Investigation (DG) to suggest that the aforesaid act of Intel
would in any manner create barriers to new entrants in the market, drive existing competitors
For the first time, in Re: M/s Fx Enterprise Solutions India Pvt. Ltd v. M/s Hyundai Motor India
Limited,3 the CCI held that the restriction imposed by a company (Hyundai) on the maximum
permissible discount that may be given by a dealer to the end-consumer, amounts to an act of
RPM, that violated the Act. The CCI found that Hyundai monitored the maximum permissible
discount levels through a 'Discount Control Mechanism' which was implemented in the following
manner:
● Hyundai mandated the dealers to adhere to the maximum permissible discount by not
authorizing them to give discounts above the recommended range.
● Hyundai admitted to appointing 'mystery shopping agencies' to collect data with respect
to the levels of discount offered by its various different dealers all over NCR.
● Though Hyundai contended that their discount schemes were recommendatory in nature
and that the distributors/ dealers were not mandated to follow the scheme, there was
enough evidence to show that a penalty punishment mechanism had been put in place
by Hyundai for any non-compliance by the dealers with the discount scheme.
As a result, a penalty of INR 87 crores was imposed. Currently, on an appeal filed by Hyundai,
the National Company Law Appellate Tribunal (NCLAT) vide its order dated 18 July 2017 4 has
stayed the fine and recorded that the CCI, by denying Hyundai an opportunity to respond when
it changed the definition of the relevant market had violated Hyundai's right to fair hearing and in
4. Tie in arrangments
product or service. The former product shall be known as a tying product and
the latter shall be known as a tied product. It is not required that the tying
product and the tied product must be identical to each other in characteristics.
Not all tie-in arrangements are illegal and not all illegal tie-in arrangements are
per se illegal. The plaintiff who raises the claim of per se impingement, has the
2. The two products bear different characteristics and are separate products. 3.
The seller has adequate position in the irrelevant market for the tying product in
It is precisely noted, for the factor of offence of tying under the ambit of the
Act, it is vital that the consumer has been coerced into buying both the tying
commercial utilization bear no link with the issue of main contract. uA tie-in
agreement under section 3(4)(a) has to tested for its actual or probable adverse effect
on the competition, this being the only determining factor as per the instant provision, to
be calculated in light of the enumerations made under section 19(3) of the Act.
● The allegations in this case pertained to distribution agreements entered into between
Apple India Pvt. Ltd., Indian subsidiary of Apple Inc. U.S.A. and Vodafone Limited
and Bharat Airtel Limited, by virtue of which Apple iPhones (3G/3GS) could only be
purchased on the GSM network of Airtel or Vodafone and only through their
respective distributors.
● The allegations were compounded to have offended provisions both under section. 4
i.e. provisions condemning abuse of dominance and under section. 3 i.e. provisions
deplore anti- competitive agreements likely to have Appreciable Adverse Effect on
Competition in the market. The alleged tie-in as identified by the C.C.I. was
arrangement wherein the cellular Phone manufacturer and service provider have
● As per the DG, the arrangement between Apple, Airtel and Vodafone of selling
‘locked’ iPhones was a Tie-in arrangement u/s. 3(4)(a). However given the miniscule
volume) at the time of the aberrations i.e. between 2008- 2010, such tie-in could not
have caused any AAEC in the said market in India. With regard to violations u/s.
4,the DG point out the two relevant market first the market for smartphones and
second the market for GSM cellular services in India’and further deduced that Apple
respectively.
Order
technological requirement, a seller conditions the sale or lease of one product or service on
the customer’s agreement to take a second product or service Further in the order, C.C.I.
acknowledges that tie-ins are not per se anticompetitive as ‘economics literature suggests that
there are pro-competitive rationales for product-tying. These include assembly benefits,
quality improvement as also addressing pricing inefficiencies’. Thus, it seems clear that
C.C.I. in essence acknowledges that tie-ins should be dealt with under the rule of reason
approach as is the scheme under scheme. 3(4) of the Act. Thereafter, C.C.I. very
categorically goes on to identify ‘necessary and essential conditions’ in respect of
‘anti-competitive tying’, these being: (1) Presence of two separate products or services
capable of being tied; (2) For considerable restrain free competitions in the market for their
product, the seller must have sufficient economic power with respect to the tying product (3)
practice, occurs when two or more competitors or bidders collude and act in concert to
keep the bid amount at the pre-determined level and agrees that in reality, they will
not compete with each other for a particular tender.Bid rigging is a form of
anticompetitive collusion and is an act of market manipulation; when bidders
coordinate, it undermines the bidding process and can result in a rigged price
that is higher than what might have resulted from a free market, competitive
bidding process. Bid rigging can be harmful to consumers and taxpayers who
may be forced to bear the cost of higher prices and procurement costs.
Section 3 of The Competition Act of 2002 which deals with the concept of
cover bids i.e. high bids that are intended not to be successful
Bid Suppression- Where the parties agree that only one of them will
successful bidder.
Facts
Informant is one of the subsidiary companies of Coal India. It is a major
supplier of coal to Industries all over the country. A large number of power
stations are its customers. OP’S who are a group of coal transporters were
Issue
Judgement
The Commission held that repeated quoting of identical prices for different bids,
even at different costs of production is highly suspect. The Op’s claimed that the
evidence was lead in support of this. There were also business dealings with
Competition Law for India was triggered by Articles 38 and 39 of the Constitution of India. These
Articles are a part of the Directive Principles of State Policy., Articles 38 and 39 of the
Constitution of India mandate, inter alia, that the State shall strive to promote the welfare of the
people by securing social justice , iin particular, direct its policy towards securing.
1. That the ownership and control of material resources of the community are so distributed as
best to subserve the common good; and
2. That the operation of the economic system does not result in the concentration of wealth and
means of production to the common detriment.
That the resources and the ownership of those resources and materials shall be
distributed in such a way that it fulfils the common goal. [Article 39(b) of the Indian
Constitution]
That the economic system shall be executed in such a way that the concentration of
wealth and means of production shall not result in a common detriment. [Article
Free Legal aid (Article 39A of the Constitution) is providing assistance to the people
who are unable to afford legal representation and access to the court system. It
guarantees to provide equal access to the justice system to persons who are not in
financial sound condition, by providing legal and professional assistance free of cost
or at lower fees.
Art. 38 was also amended by the Constitution (4 41h Amendment) Act, 1978, but
even prior to its amendment on 201h June, 1979, it provided that the State had to
effectively as possible, a social order in which justice, social, economic and political,
was to be taken into consideration by all institutions of national life. Similarly, Art.
the clauses of Art. 39 are designed to benefit citizens of India in general, clauses 2
(b) and (c) indicate how the Government should direct its policy to ensure that the
ownership and control of the material resources of the community are so distributed
as best to subserve the common good and that the operation of the economic
system does not result in the concentration of wealth and means of production to
appointed the Mahalanobis Committee to look into the distribution of incomes and
levels of living. The said Committee submitted its report in 1960 giving a clear
insight into the inequalities in income levels.' This led to the constitution of the
Monopolies Inquiry Committee which submitted its report on 311 October, 1965. It
The Competition law is meant to provide a bridge between those two aforesaid
groups and the same can be achieved through innovative ideas, both of the
executive and the persons entrusted with the implementation and realisation of the
objects of the Competition Act, 2002, in order to meet the mandate of the
Constitution to provide justice, social, economic and political and to ensure that the
distributed so as to subserve the common good and that the operation of the
economic system does not result in the concentration of wealth and means of
Raghavan committee
In October 1999, the Government of India constituted a High Level Committee
under the Chairmanship of Mr. SVS Raghavan [‘Raghavan Committee’] to advise
a modern competition law for the country in line with international
developments and to suggest legislative framework, which may entail a new law
or suitable amendments in the MRTP Act, 1969.
The Raghavan Committee in its report inter alia submitted to the Government in
May 2000, observed that the Government needs to address the pre-requisites
for a Competition Policy as it is an instrument to achieve efficient allocation of
resources, technical progress, consumer welfare and regulation of concentration
of economic power. It also noticed that the MRTP Act is limited in its sweep and
in the present competitive milieu it fails to fulfil the needs of a competition law.
This Committee went into the modalities of bringing into existence a law and a
law enforcement authority in the form of the Competition Act and the CCI
respectively.
The Raghavan Committee Report states that the essence and spirit of
competition should be preserved positioning the competition policy and laid
stress on the need to harmonize the conflict between the competition policy and
other government policies.
It also highlighted that the Competition Policy has, as its central economic goal,
the preservation and promotion of the competitive process, a process which
encourages efficiency in the production and allocation of goods and services,
and over time, through its effects on innovation and adjustment to technological
change, a dynamic process of sustained economic growth. In conditions of
effective competition, rivals have equal opportunities to compete for business on
the basis and quality of their outputs, and resource deployment follows market
success in meeting consumers’ demand at the lowest possible cost. The report
also emphasised that the formulation and implementation of government
policies should take into account competition principles.
engages in it.
(iv) Competition law should cover all kinds of consumers for the purpose of
protection of interest.
(v) Small scale sector should not enjoy any protection or reservation if the products
of any SSI fall in the OGL category, for the purpose of imports.
(vii) Urban Land Ceiling Act, Industrial Dispute Act should be repealed.
India.
SACHAR COMMITTEE
the Sachar Committee, which was constituted by the Govt. of India under the
Chairmanship of Justice Rajinder Sachar in the year 1977.
The Sachar Committee pointed out that advertisements and sales promotions
having become well established modes of modern business techniques,
representations through such advertisements to the consumer should not
become deceptive. The Committee also noted that fictitious bargain was another
common form of deception and many devices were used to lure buyers into
believing that they were getting something for nothing or at a nominal value for
their money. The Committee recommended that an obligation is to be cast on
the seller to speak the truth when he advertises and also to avoid half truth, the
purpose being preventing false or misleading advertisements.
The Sachar committee sought to include unfair trade practices like misleading
and disparaging advertisement into the existing law since it was convinced that
consumers had no protection against such practices. The committee suggested
the introduction of the concept of deemed illegality to a host of specific trade
practices. The Sachar committee sought to include unfair trade practices like
misleading advertisement into the existing law since it was convinced that
consumer had no protection against such practices. The committee was
categorical in providing power to the Monopolies & Restrictive Trade Practise
Commission (MRTPC) to compensate against injury on account of unfair trade
practices. Power to grant interim injunction sought to incorporated was to
safeguard consumers against irreparable loss during the pendency of inquiry.
Further, the MRTPC was to be provided with power of contempt as well as power
to try offences against itself. These measures were found necessary to provide
teeth to the body in order to make it more effective. The Sachar Committee
desired to transform the MRTPC from an advisory body into an adjudicating one.
The Committee also recommended combining the position of Registrar and
Director into a Director General of Trade with power to conduct dawn raids and
limited civil court powers to summon witnesses as well as documents. The law
was amended in 1984 on the basis of the Sachar Committee report though
these amendments also made significant departure from the recommendations.
8. Horizontal - vertical agreements
Anti- Competitive Agreements are those agreements that have their object in furtherance of or
Such agreements are termed as AAEC agreement, which means the Appreciable Adverse
Effect on Competition agreements. The Act expressly states that such an agreement shall be
void. AAEC includes the negative effect that it creates on the market players and healthy
competition in the market.An AAEC agreement is classified as any agreements that result in:
● Limits production.
● Limits supply.
agreements.
Horizontal agreement
Horizontal agreements are arrangements between enterprises at the same stage of the
production chain and that is generally between two rivals for either fixing prices or for limiting
production or for sharing markets. In all such agreements, there is a presumption in the Act
Cartel is also a horizontal agreement. This is generally between producers of goods or providers
of services for price-fixing or sharing of market, and is generally regarded as the most
Section 3(3) provides that an agreement would have AAEC if there is a practice that is carried
on, or a decision that has been taken, between any of the parties mentioned above, including
cartels, engaged in identical or similar trade of goods or provision of services, that can either –
provision of services;
reducing competition for bids or adversely affecting or manipulating the process for
bidding).
Vertical Agreements
Vertical agreements are between enterprises at different stages of the production chain, like an
arrangement between the manufacturer and a distributor. The presumptive rule does not apply
to vertical agreements. The question whether the vertical agreement is causing AAEC is
determined by rule of reason. When rule of reason is employed, both positive as well as
contravention of section 3(4) read with section 3(1) of the Act, the following five essential
2. The parties to such agreement must be at different stages or levels of production chain,
in respect of production, supply, distribution, storage, sale or price of, or trade in goods
or provision of services;
5. The agreement should be of one of the following nature as illustrated in section 3(4) of
the Act:
purchaser in the course of his trade from acquiring or otherwise dealing in any
withhold the output or supply of any goods or allocate any area or market for the
any method the persons or classes of persons to whom goods are sold or from
that the prices to be changed on the resale by the purchaser shall be the prices
stipulated by the seller unless it is clearly stated that prices lower than those
section 19(4)
The Commission shall, while inquiring whether an enterprise enjoys a dominant position or not
under section 4, have due regard to all or any of the following factors, namely:—
(a) market share of the enterprise;
(b) size and resources of the enterprise;
(c) size and importance of the competitors;
(d) economic power of the enterprise including commercial advantages over competitors;
(e) vertical integration of the enterprises or sale or service network of such enterprises;
(f) dependence of consumers on the enterprise;
(g) monopoly or dominant position whether acquired as a result of any statute or by virtue of
being a Government company or a public sector undertaking or otherwise;
(h) entry barriers including barriers such as regulatory barriers, financial risk, high capital cost of
entry, marketing entry barriers, technical entry barriers, economies of scale, high cost of
substitutable goods or service for consumers;
(i) countervailing buying power;
(j)market structure and size of market;
(k) social obligations and social costs;
(I) relative advantage,by way of the contribution to the economic development, by the enterprise
enjoying a dominant position having or likely to have an appreciable adverse effect on
competition;
(m) any other factor which the Commission may consider relevant for the inquiry.
2002.When some practices restrict competition in market, they are said to have AAEC.
Specifically, Section 19(3) of the Act states that the Competition Commission of
India shall take into consideration all or any of the following factors in
1. Anti-competitive agreement
2. Abuse of dominance
3. Combinations
1. Anti-competitive agreement
(i) No one shall enter into any agreement in respect of production, supply, distribution,
to cause AAEC.
cartels which
2. Abuse of Dominance
When an industry grows to such an extent that it practically rules out all other
competitors in the market and acquires complete control over the market and
consumers it is said to have acquired dominance. When ituses position of
2. Affect its competitors or consumers or the relevant market in its favor, it is said to
3. Combinations
CCI, which has to decide within 90 working days either to permit or deny such
c. Market share