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Learning Objectives:
Why can you now buy a high-performance laptop for just a few thousands when a similar
computer might have cost you lakhs a decade ago?
Why is the average price of smart phones falling whilst the functions and performance level are
always on the rise?
How can IKEA profitably sell flat-pack furniture at what seem impossibly low prices?
The answer is economies of scale. Scale economies have brought down the unit costs of
production and have fed through to lower prices for consumers.
Most firms find that, as their production output increases, they can achieve lower costs per unit.
This can be illustrated as follows:
Economies of Scale:
Economies of scale exist when long run average total cost decreases as output increases,
diseconomies of scale occur when long run average total cost increases as output increases, and
constant returns to scale occur when costs do not change as output increases.
In the diagram above, you can see that unit costs fall from AC1 to AC2 when output increases
from Q1 to Q2. That illustrates the effect of economies of scale – so what are they?
Economies of scale are the cost advantages that a business can exploit by expanding their scale
of production. The effect of economies of scale is to reduce the average (unit) costs of
production.
Meaning:
Economies of Scale refer to the cost advantage experienced by a firm when it increases its level
of output. The advantage arises due to the inverse relationship between per-unit fixed cost and
the quantity produced. The greater the quantity of output produced, the lower the per unit fixed
cost.
Economies of scale also result in a fall in average variable costs (average non-fixed costs) with
an increase in output. This is brought about by operational efficiencies and synergies as a result
of an increase in the scale of production.
Economies of scale can be implemented by a firm at any stage of the production process. In this
case, production refers to the economic concept of production and involves all activities related
to the commodity, not involving the final buyer.
Thus, a business can decide to implement economies of scale in its marketing division by hiring
a large number of marketing professionals. A business can also adopt the same in its input
sourcing division by moving from human labor to machine labor.
1. It reduces the per-unit fixed cost. As a result of increased production, the fixed cost gets
spread over more output than before.
2. It reduces per-unit variable costs. This occurs as the expanded scale of production
increases the efficiency of the production process.
The graph above plots the long
long-run
run average costs faced by a firm against its level of output.
When the firm expands its output from Q to Q 2, its average cost falls from C to C1. Thus, the
firm can be said to experience economies of scale up to output level Q 2.
In economics, a key result that emerges from the analysis of the production process is that a
profit-maximizing
maximizing firm always produces that level of output which results in the
t least average
cost per unit of output.
There are many different types of economy of scale and depending on the particular
characteristics of an industry, some are more important than others.
Internal
rnal economies of scale arise from the growth of the business itself and include:
For example, a supermarket chain such as Tesco or Sainsbury's can invest in technology that
improves stock control. It might not, however, be viable or cost
cost-efficient
efficient for a small corner shop
to buy this technology.
A good example would be the ability of the electricity generators to negotiate lower prices when
negotiating coal and gas supply contracts. The major food retailers also have buying power when
purchasing supplies from farmers and other suppliers.
In contrast, smaller firms often face higher rates of interest on overdrafts and loans.
Businesses quoted on the stock market can normally raise fresh money (i.e. extra financial
capital) more cheaply through the issue of shares. They are also likely to pay a lower rate of
interest on new company bonds issued through the capital markets.
The expansion of e-commerce is a great example of network economies of scale – it doesn't cost
Amazon.co.in much to add another 10,000 more customers to its systems, but the revenue and
profit effect can be significant.
External economies of scale occur within an industry. These factors tend to reduce the operating
costs of all the firms in the industry
5. Appropriate
riate educational courses at colleges and universities.