Telrad Target Market

& Positioning
 Telrad Vs. Proprietary Comparison (@5GHz)
Aspect Proprietary Telrad LTE LTE Benefits with Telrad
Technology Wi-Fi based Standard LTE • Devices Ecosystem with lower cost
• Multi-Vendor interoperability
• 4G Encryption
Diversity Improved business case:
• Base - Station 2x2 4x4 • Better coverage using less BS sites
• CPE 2x2 2x4 • Supporting Near - LOS scenarios
• Link Budget Better by 10-15 dB • Serving more customers & better
Interference Limited, based on Inherent LTE standard • Higher effective throughput per given
mitigations WiFi alike capabilities & Telrad interfered area
techniques mechanisms unique techniques • Improved business case
CA Only contiguous contiguous & Non- • More flexibility to select the less
2x20MHz / 40MHz spectrum Contiguous spectrum interfered channel of 20MHz
# of subs per Effectively 32/64 >100’s of CPEs per • Serving more customers with improved
sector sector with committed service quality
throughput and QoS • Faster ROI & Enhanced business model
Throughput High marketing Real field proven figure • Better and real business case by
figures of up to 250Mbps providing high and reliable throughput
QoS Basic Real LTE standard QoS • Better differentiation among different
capabilities customers and their service profiles
Deployment Limited Reuse High performance in LTE • Higher capacity per area
Flexibility deployment & Native mobility by LTE (CA for non-contiguous channels)
16 as a
Mobility standard • For Fix/Nomadic/Mobility application
proprietary Wi-Fi One BS for 2xSectors • Improved business case
Telrad Unlicensed Solution Positioning
• Target customers
 Don’t have licensed spectrum
 Have limited licensed spectrum and are interested in expending Coverage &
Capacity by supplementing the licensed spectrum with unlicensed one

• Enhancing the operator’s business case

 Cost-optimized configurations per case
 Lower TCO
 Per project scale less number of BS sites
 Dual-Sector by one eNodeB
 Near-LOS capabilities
 Reaching more customers
 Higher throughput
 Providing better service

15
 Real life Situation of Unlicensed Spectrum, 5.x GHz –
“Jungle” of Interference
• There are many AP of all types all over
 Some are outdoor
 Some are indoor
 Some are with High Power and High gain
• Most of the AP have low end radio / filters that causes radio
blinding below and above their spectrum mask therefore it’s a
source of unpredicted interference
• The unlicensed equipment is typically not synchronized (no GPS)

Telrad unlicensed LTE Solution has several unparalleled techniques (TD-LTE standard driven &
Unique techniques) to mitigate effectively the interference and as a result to improve the
performance figures versus the competitive environment

11
Telrad Interference Mitigation Given Capabilities as
TDD-LTE Standard Solution Driven Vs. Proprietary
• LTE, a standard ecosystem was designed holistically, to be a better
technology for outdoor environment, therefore more interference robust

• Better link budget with Near-LOS capabilities not only LOS

• Resource blocks of 15KHz each and less susceptible to interference

 Wide channels, pick up noise across the entire channel

• LTE Phy can handle better an interfered areas than the WiFi based solutions
mainly due to its cyclic prefix
 Improves the InterSymbol Interference and multipath reception

• LTE works better in lower SINR/CINR, generating more throughput

12
Telrad Interference Mitigation Given Capabilities as
TDD-LTE Standard Solution Driven Vs. Proprietary (Cont)
• WiFi technology relies on Contention & Carrier Sense techniques
to find a clear channel before transmission while LTE is based on a
scheduled technology
 LTE can suffer performance degradation when exposed to high levels of
interferences while WiFi can be completely blocked

• Some unlicensed proprietary vendors use FDD (paired spectrum)

technology which ultimately doubles the exposure to interference
versus TDD-LTE

13
 Telrad Vs. Proprietary Summary (@5GHz)

• Standard solution
• “Core-less”
• Better diversity and link budget
• Non contagious CA
• nLOS/LOS capabilities
• Mobility support
• Higher number of serves customers
• Standard premium QoS
• Standard effective interference mitigation
• DL-256QAM*
• Providing excellent business case model with rapid ROI

17
 Thank You

23