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  • Brands

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    Denisa-Iulia Andrei
    9 views2 pages
    The document discusses strategies related to brand management including building brand loyalty, launching new products, maintaining a strong brand image, securing product endorsements, managing a product's lifecycle across a range of options, using product placement, becoming a market leader or challenger within a segment, and conducting market research.

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    The document discusses strategies related to brand management including building brand loyalty, launching new products, maintaining a strong brand image, securing product endorsements, managing a product's lifecycle across a range of options, using product placement, becoming a market leader or challenger within a segment, and conducting market research.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views2 pages

    Brands

    Uploaded by

    Denisa-Iulia Andrei
    The document discusses strategies related to brand management including building brand loyalty, launching new products, maintaining a strong brand image, securing product endorsements, managing a product's lifecycle across a range of options, using product placement, becoming a market leader or challenger within a segment, and conducting market research.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    brand loyalty

    product launch
    brand image

    product endorsement
    product
    lifecycle
    range

    product placement
    market
    leader

    segment
    challenger
    research

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