Professional Documents
Culture Documents
1. INTRODUCTION
Although VR is often used as an independent technology-
oriented medium, this paper hopes to strip it of its high-tech
veneer and demonstrate it as a new form of documentation, in
Fig. 1: Grenfell: Our Home enables viewers to re-visit and re-
particular as a new device with which to research cultural
imagine this 24-story Tower before the terrible fire.
imagination and animated memories.
Referencing the memory theories of Jan Assmann and Aleida
Assmann, memory is the productive force for creating images,
This paper analyzes how VR can be a new chronotope of
especially from traumatic memory [1] [2]. With more than 30
imagination and memories through the following three aspects:
years of experimentation, Virtual Reality (VR) has become an 1: Animated Memories as a new chronotope of storytelling;
artistic device to re-examine traumatic events in a 360 degree 2: VR Interviews offering closer experience to the interviewees
landscape as well as a way to demonstrate the power of audio- both physically and mentally;
visualization of the narration, adding a touchable dimension to 3: VR as a form of public engagement and collaborative
memory-telling. anthropology.
One of the most notable phenomena in VR memory-telling is
how interviewing has become a new form and theme for Grenfell: Our Home reveals that the potential of VR can not
reconstructing narration and refreshing the imagination of public only be a channel to connect cross-disciplinary research, but can
events. As a new immersive VR experience, an interview becomes also expand the boundaries of studies on the five senses while
refreshing existing concepts of cultural cognition(See Fig.2).
interviewing, transformed from a noun to a verb through animated
process, which offers participants a way to return to the site of the
* mguo@vfs.com
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Fig. 2: VR can be a new platform to connect inter-disciplinary
research and studies on multiple senses.
Fig.4: Grenfell: Our Home offered a dynamic process of
remembrance, revisiting, reimagining, and rebuilding through
animated memories.
2. ANIMATED MEMORIES AS A NEW CHRONOTOPE OF
STORYTELLING 2.2 REMEMBRANCE: THE FIRST IMPRESSION OF OUR HOME
If Grenfell: Our Home is shown linearly as a film, the work Through the use of panorama perspectives, Grenfell: Our
lasts 15 minutes and 30 seconds. However, as a VR work Home demonstrates that all the interviewees have strong feelings
Grenfell: Our Home offers more possibilities to experience the about their first experiences walking into their apartments, and
multi-layers of animated memories. explains why they choose the space not only as a place to stay but
First of all, this work virtually presented Grenfell, the 24-story also to call home.
residential tower block in North Kensington of London, before the The first impression of the space is extracted from interviews,
terrible fire on the 14th of June, 2017. At that time, this innovative and these impressions are composed of vivid keywords, such as:
tower with 127 flats and 227 bedrooms enjoyed beautiful the blue bright windows, big spaces, beauty, feelings of safty, etc. In
sky as a background and cheerful sounds from birds flying by particular, Andreia & Marcio, who mentioned their first
Grenfell's top floor (See Fig.3) impression in conjunction with their imagined potential for their
apartment in Grenfell, stating that it would be a wonderful home
with bright windows and green plants.
Andreia recounted: “I like it, I think I cannot find any spacious
flat like this one.” Marcio recalled: “This is a very big space,
though nothing inside, the bright low window gives beautiful
imagination of when this room would be filled with green plants.”
The VR work presented the discourse of Andreia & Marcio, the
male and female owners through an animated process, providing
an interlacing of the relationship between the first impression of
the unfurnished room and their imagination of the finished room
Fig. 3: Grenfell: Our Home virtually presents this tower block before full of beautiful flowers (See Fig.5) .
the fire tragedy in 2017.
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windows in their memories also outline the “phantom” of their individual and collective memories from the thousands of
beautiful living room and green plants, building more sympathy residents, demonstrating their hopes of rebuilding their home.
for their lost home. This VR production has already helped them to visualize their
homes. This paper refers it as “remembering the future”,
2.1 REVISITING AND REIMAGINING:A DIALOGUE BETWEEN borrowing the concept from Italian composer and scholar Luciano
“ME” AND LONDON Berio [5]. In Berio’s book based on his Norton Lectures at
Harvard University, “remembering the future” is a promise to
Grenfell: Our Home shows the building from the outside to the
experience that space and time as not merely a linear presentation.
inside. During the VR presentation, the building which had been
While in Grenfell: Our Home, this artistic VR creation speaks on
destroyed by the fire reappears in its previous appearance.
behalf of the people who lost their homes in the fire that there
It not only encourages users of VR to re-visit the families’ flats
should be a promise for all of the lost homes to be rebuilt and their
in Grenfell, but also give people the chance to stand in the
lives to be improved.
elevator, listening to the chatter of residents, and to overlook
Among many benefits of this VR format, the focus of rebuilding
London from the top floor of the building.
is the most meaningful and attractive. Compared to most news
These VR re-visitations inspire curiosity and imagination about
and reports surrounding this terrible event, Channel 4’s VR
the surrounding environment of the building. New VR forms also
production does not directly ask questions about why the fire
motivate people to explore their deeper understanding of the city
happened or who is to blame, but it gives the microphone and
and its multi-cultural background. From the interviews, the
shots to the normal residents who called Grenfell Tower their
building is not only a home for the residents, but also offers a very
home. This is done through the new method of interviewing using
distinctive public space. Each flat as an element of Grenfell Tower
VR, offering the users the opportunity to experience daily life in
is not only a unit of space, the flat as a home also constructs a
Grenfell. Thus people will naturally care about what might happen
memory of the organism expressed through architecture.
next to these people who lost their homes and how the viewers
Through the sound-landscapes of the VR, many interviewees
can help and participate in the rebuilding as members of the
proudly mentioned overlooking London from the top floor of the
global village, .
building, and their descriptions about the top floor view include:
In this way, VR as a new chronotope, is not only a more
powerful storytelling form, but also offers intimate and empathetic
“You can see whole blocks of London,”
feelings to the interviewees of the events through the exploration
“A whole landscape, on the top floor of this building.”
of animated memories.
“London city around you,”
“A sense of freedom, nothing in your way.”
3. VR INTERVIEW AS A NEW COMPOSITION OF EMPATHY
This VR work highlights the elevator in Grenfell as a public
arena filled with communication especially through animated The interview often directly provides time, place, characters
presentation. The interviewees mentioned, “hear[ing] 5 different and discourse. It is important to realize that in VR, interviewees
languages, from the UK, Africa, Iran, Asia or Italy”. VR presents and speakers as well as time and space have the prospect of being
a unique soundscape which includes different languages in a visually re-established.
slowly ascending black space. Users in VR can experience the The 360 degrees of the interview in Grenfell: Our Home thus
feeling of floating in the lift as a time-tunnel, seeing surroundings becomes a container of the narration of touching the past and the
composed of photos (See Fig.6). They are the residents of future, as well as a device to evoke empathy.
Grenfell, and some of them are close friends of these The intimate nature of interviewing using VR offers users the
interviewees. Most of them may be normal neighbors that only chance to feel a stronger connection by wandering around the
have a chance to interact when taking the lift in their daily lives. interviewee’s living rooms, gazing at the photos on their walls,
Some of them were injured in the fire, and some of them lost their smelling red flowers and listening to birds passing by the bright
life, their voices never to be seen or heard again. In this way, windows. In this way, the participants of VR are not only
through revisiting and re-imagination, VR re-constructs the lift as physically closer to the interviewees, but also mentally
a black “monument”. People are reminded to never forget these transformed into a third-party member of the conversations, even
innocent people who lost their homes and lives in this tragic fire. sometimes feeling themselves to be members of this home when
they virtually walk through in the living rooms and bedrooms.
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with African sculptures and photos from her original home of grabbed each other’s hands and sat closer when they finally made
Uganda. the promise to rebuild their home (See Fig.9).
During the interview, Lilian mentioned that she used to have a
daughter named Elizabeth, howerver, she lost her only daughter in
Uganda. After moving into Grenfell, Lilian hung the last photo of
her daughter on the wall of her living room. The baby in this
photo is the only imaging connection between her and her
daughter (See Fig.7).
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background (See Fig.11). In the darkness, everything is 4. CONCLUSION
nothingness, as the interviewees recalled after the fire, “I felt so VR is not only a new panoramic perspective reflecting an
sad as I lost everything, then I blamed myself for thinking like individual event, it is also a collaborative platform for participants
this, I have the most important thing; life, I have everything.” to engage with public issues.
It is noticeable that especially since 2016, the main mass media
has adjusted their news report form according to the popularity of
VR technology and artistic potential.
In 2016, the VR work 6x9: Explore Solitary Confinement in 360
degrees was released by the Guardian as a free mobile app, telling
the stories of the psychological damage that can ensue from
isolation in prison [8]. In 2017, based on real interview, VR After
Solitary was produced by PBS, offering the public the chance to
know more about how Kenny Moore struggled 20 years to adjust
to life outside of prison [9]. In 2018, Aardamn and BBC released
their first VR experience, We Wait. Based on accounts gathered by
BBC News and bought to life by Aardman, the animated virtual
experience tells the real stories of refugees, and places users at the
heart of the story [10].
All these VR productions are freely shared and have won
international awards at festivals and exhibitions. The traditional
Fig.11: Grenfell: Our Home begins and ends with a black large-scale films and animation festivals mostly open new
background, leaving more space for imagination and categories for VR works and offer more funding to VR start-up
rethinking. studios.
VR provides a special experience of wandering in empty space These VR collaborations not only improve mass media and the
while having more chance to rethink the meaning of life. The film industry, but also connect more inter-disciplinary artistic
black background in Grenfell: Our Home is like a building with creations and academic research.
an open lens that propels a stretch of perspective. Among the transformation of new media productions, Channel
Reference to drama scholar Peter Brook's The Empty Space, 4 is a trend setter. Though it is not the first one to develop VR
empty is precisely the beginning of a new possibility [6]. In creations, it has the advantage of experimenting with a new form
Buddhism, Formation(成 Chéng), Living(住 Zhù), of interview by exploring animated memories.
Ruin(坏 Huài), and Empty(空Kōng) describe a structure of Since collaborating with Aardman in the 1970s, Channel 4 has
catastrophe and reincarnation in life (See Fig.12). There is a produced a series of successful interviews via clay (stop motion)
saying in Buddhism, “Nothing in the world is an eternal resident. animation. From the animated conversations to VR platform,
[7]” The process of changing to ruin or negative not only belongs Channel 4 has experienced three stages to push public
to Buddhists but may also be applied to all material changes. engagements through technical tests and artistic experimentation
(See Fig.13,14).
The final part of this experience for the users is walking in the
emptiness and darkness, leaving more space for to the public to
deeply re-examine this fire and concentrate to the reconstruction
of homes and lives. Fig.14: The second stage of art-tech experiments by Channel 4:
Animate! was founded in 2007, more than 100 animators,
filmmakers and artists created extraordinary and award-winning
work.
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And the third stage of art-tech experiments by Channel 4 is REFERENCES
Grenfell: Our Home which enhanced the scope of interviews 1. Assmann, Jan, "Cultural Memory and Early Civilization: Writing,
about a lost home through memory-telling into VR. Remembrance, and Political Imagination", Cambridge University
As an animated monument to more than seventy people who Press, 2011.
lost their lives and homes in Grenfell, this VR production in 2018 2. Assmann, Aleida, "Cultural Memory and Western Civilization:
can also be regarded as a meaningful salute to the first animated Functions, Media, Archives", Cambridge University Press; English
documentary The Sinking of Lusitania (1918) independently ed. edition, 2011.
produced by American artist Winsor Mccay after 100 years. Both 3. Baudrillard, Jean, “Simulacra and Simulation (The Body, In Theory:
works shared similar motivation, never forget the innocent people Histories of Cultural Materialism)”, University of Michigan Press,
who lost their lives, as a member of the public we should all take 1994.
measures to prevent such tragedies from happening again. 4. Holquist, Michael, “Dialogism: Bakhtin and His World”, Routledge,
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enhanced the scope of interviews about a lost home through 5. Berio, Luciano, “Remembering the Future (The Charles Eliot Norton
memory-telling. This work demonstrates how VR as a public Lectures)”, Harvard University Press, 2006.
engagement platform unites TV stations, directors, animators, 6. Brook, Peter, “The Empty Space: A Book About the Theatre: Deadly,
journalists, composer and social funding (See Fig.15). Holy, Rough, Immediate”, Scribner, 1995.
7. Reference of original 22 volumes Buddha books Dirghagama-sutra.
8. https://www.theguardian.com/world/ng-interactive/2016/apr/27/6x9-
a-virtual-experience-of-solitary-confinement/
9. After Solitary was the winner of 2017 Excellence in Immersive
Storytelling which can be reviewed at https://awards.journalists.org/
entries/after-solitary/.
10. https://www.aardman.com/aardman-and-bbc-rd-launch-interactive-
vr-experience-we-wait/.
11. https://www.channel4.com/programmes/grenfell-our-home/articles/
all/about-grenfell-our-home/5867
12. https://59productions.co.uk/project/grenfell-our-home/
13. https://uploadvr.com/grenfell-our-home-is-an-essential-vr-
documentary-launching-today/
Fig.15: Grenfell: Our Home VR as a Public Engagement Platform 14. Garrick, Jacqueline; Williams, Mary Beth, "Trauma Treatment
unites TV stations, directors, animators, journalists, composer Techniques: Innovative Trends". London: Routledge. 2014.
and funding. 15. Lanier, Jaron, “Dawn of the New Everything: Encounters with
Reality and Virtual Reality”, Henry Holt and Co, 2017.
16. Pangilinan, Erin,“Creating Augmented and Virtual Realities: Theory
SiobhanS innerton, commissioning editor, mentioned in the and Practice for Next-Generation Spatial Computing”, O'Reilly
interview, “Innovation lies at the core of Channel 4’s mission, so Media, 2019.
we are delighted to be exploring new and interesting ways to
deliver the very best storytelling and journalism. We hope this
piece will give our audience a truly unique perspective on what
the Grenfell community was like before the fire” [11].
David Wise, Parable’s CEO and the executive producer of the
production, said, “Virtual Reality is often described as ‘the
empathy tool’ for its ability to immerse and engage viewers so
intensely in other people’s stories and other worlds. The
combination of 360 video and innovative animation will enable
the telling of this important story in a way that no other medium
can match” [12].
Grenfell: Our Home has also been released on social media and
made available for free in various VR stores since 2017[13].
There are also plans to enable people in the Grenfell community
and the general public to view the film using VR headsets.
The fire of Grenfell Tower was a national tragedy, this VR work
focuses on the past memory as a new force to rebuild a lost home
and re-examines the tragic event through multiple perspectives.
Though the fire destroyed the home of the interviewees, they
still have a chance to revisit their lost home. VR interviews and
animated memory in the new chronotope demonstrates VR as the
power of new creation, calling on the courage and desire of
rebuilding a home and life in the future.
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