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    The document discusses techniques for writing a business plan in three parts. First, it explains the structure of a good business plan, including that it should be logically ordered, easy to read and understand, realistic and achievable, and focused on the next 1-3 years. Second, it outlines the typical sections of a business plan, which include the cover page, table of contents, executive summary, company overview, marketing strategy, competition analysis, design/development plan, operations/management plan, and financial analysis. Third, it provides details on what should be included in some of the specific sections, such as using an attractive, representative cover design and including basic company contact information.

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    The document discusses techniques for writing a business plan in three parts. First, it explains the structure of a good business plan, including that it should be logically ordered, easy to read and understand, realistic and achievable, and focused on the next 1-3 years. Second, it outlines the typical sections of a business plan, which include the cover page, table of contents, executive summary, company overview, marketing strategy, competition analysis, design/development plan, operations/management plan, and financial analysis. Third, it provides details on what should be included in some of the specific sections, such as using an attractive, representative cover design and including basic company contact information.

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    4 views3 pages

    Bab 10

    Uploaded by

    Muhamad Rico
    The document discusses techniques for writing a business plan in three parts. First, it explains the structure of a good business plan, including that it should be logically ordered, easy to read and understand, realistic and achievable, and focused on the next 1-3 years. Second, it outlines the typical sections of a business plan, which include the cover page, table of contents, executive summary, company overview, marketing strategy, competition analysis, design/development plan, operations/management plan, and financial analysis. Third, it provides details on what should be included in some of the specific sections, such as using an attractive, representative cover design and including basic company contact information.

    Copyright:

    © All Rights Reserved
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    of 3

    Teknik Penulisan Business Plan

    BAB 10
    TEKNIK PENULISAN BUSINESS PLAN

    Kompetensi Dasar:
    Mahasiswa memahami teknik penulisan business plan dan mampu
    menerapkan teknik penulisan business plan pada usaha terpilih.

    Pokok Bahasan:
    1. Rencana Business Plan
    2. Contoh-contoh Format Business Plan

    Istilah Kunci:
    1. Business plan
    2. Cover depan
    3. Daftar isi
    4. Ringkasan eksekutif
    5. Gambaran perusahaan
    6. Strategi pemasaran
    7. Analisis persaingan
    8. Rencana desain dan pengembangan
    9. Rencana operasi dan manajemen
    10. Analisis keuangan
    11. Lampiran

    175
    Teknik Penulisan Business Plan

    A. Rencana Business Plan


    Business plan yang baik memiliki struktur dan penulisan yang
    terstruktur. Penulisan terstruktur menjadikan business plan mudah dibaca,
    dipahami, dan dipelajari oleh orang-orang yang berkepentingan (pelak-
    sana, rekan usaha, investor, banker, dan sebagainya). Proposal business
    plan diwajibkan memuat informasi dan penjelasan produk teknologi yang
    dihasilkan. Persyaratan isi dari business plan, yaitu:
    1. Urutan dan isinya harus logis,
    2. Mudah dibaca dan dipahami,
    3. Realistis untuk dapat dicapai,
    4. Memiliki perspektif ke depan (1-3 tahun),
    5. Singkat dan jelas sesuai keperluannya.

    Pada umumnya, business plan dibagi menjadi beberapa bagian,


    yaitu:
    1. Cover depan
    a. Gambar dan Desain menarik
    Gambar dan desain cover depan proposal harus dapat mewakil-
    kan jenis dan karakter dari usaha yang tercerminkan dari desain
    dan warna yang sesuai.
    b. Logo/Lambang Usaha
    Logo/lambang usaha digunakan untuk mempermudah dan
    membedakan produk dibandingkan dengan pesaing dan nama
    usaha yang sama.
    c. Informatif (nama, alamat, nomor telepon)
    Berisi informasi nama usaha, nomor telepon yang dapat
    dihubungi apabila calon investor ataupun konsumen ingin meng-
    hubungi, dan alamat instansi/lembaga/perguruan tinggi (alamat
    lengkap, nomor telpon, faksmile, dan e-mail), Kota, Provinsi dan
    tahun pembuatan proposal.
    2. Daftar isi
    Daftar isi merupakan lembar halaman yang menjadi petunjuk pokok
    isi buku beserta nomor halaman. Daftar isi memuat keseluruhan pokok
    pikiran dari business plan yang telah dibuat.

    176
    Teknik Penulisan Business Plan

    DAFTAR PUSTAKA

    Hisrich, R. D. and M. P. Peters. 1995. Entrepreneurship: Starting,


    Developing and Managing a New Enterprise. 3rd Edition. The
    United States of America: Richard D. Irwin, Inc.
    Ramelan, Rahardjo. 2013. Innovative Enterpreneurship Challenge:
    Sistematika Business Plan. PT. Sarana Jabar Ventura.
    Kotler, Ph., Koller, K.L., Marketing Management, 12th Edition, Pearson
    Education, Upper Saddle River, New Jersey, 2008, p.6.
    Madura. 2007. Introduction to Business 4th ed. Thomson South-Western:
    Canada

    194

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