BUSINESS

PLAN
 Directions: Identify which section of the business plan it represents.
• Business Profile • Marketing Plan • Operations Plan
• Management Plan • Financial Plan
 Directions: Identify which section of the business plan it represents.
• Business Profile • Marketing Plan • Operations Plan
• Management Plan • Financial Plan
 Directions: Identify which section of the business plan it represents.
• Business Profile • Marketing Plan • Operations Plan
• Management Plan • Financial Plan
 Directions: Identify which section of the business plan it represents.
• Business Profile • Marketing Plan • Operations Plan
• Management Plan • Financial Plan
 Directions: Identify which section of the business plan it represents.
• Business Profile • Marketing Plan • Operations Plan
• Management Plan • Financial Plan
 Business plan
-is a written document prepared by the
entrepreneur that describes all the relevant
external and internal elements involved in starting a
new venture. It is often an integration of functional
plans such as marketing, finance, manufacturing,
and human resources. It also addresses both short
term and long term decision making for the first
three years of operation.
Who should write the Business Plan?
- The business plan should be prepared by the
entrepreneur; however, he or she may consult with
many other sources in its preparation. Lawyers,
accountants, marketing consultants, and engineers
are useful in the preparation of the plan. The
internet also provides a wealth of information as
well as actual sample templates or outlines for
business planning.
Scope and Value of the Business Plan-Who reads
the Plan?
The business plan may be read by employees,
investors, bankers, venture capitalists, suppliers,
customers, advisors, and consultants. Who is
expected to read the plan can affect its actual
content and focus. Since each of these groups reads
the plan for different purposes, the entrepreneur
must be prepared to address all their issues and
concerns.
entrepreneur, who understands better than anyone
else the creativity and technology involved in the
new venture. The entrepreneur must be able to
clearly articulate what the venture is all about.

marketing perspective. Too often, an entrepreneur

will consider only the product or technology and
not whether someone would buy it. Entrepreneurs
must try to view their business through the eyes of
their customer.
investor. Sound financial projections are required; if
the entrepreneur does not have the skills to
prepare this information, then outside sources can
be of assistance.
 Writing the Business Plan
The business plan could take hundreds of
hours to prepare, depending on the experience and
knowledge of the entrepreneur as well as the
purpose it is intended to serve. It should be
comprehensive enough to give any potential
investor a complete picture and understanding of
the new venture, and it should help the
entrepreneur clarify his or her thinking about the
business.
 
 Outline of a Business Plan
It should be comprehensive enough to give any
potential investor a complete picture and
understanding of the new venture, and it should
help the entrepreneur clarify his or her thinking
about the business.
 
Introductory Page
Marketing Plan
Organizational Plan
Operations Plan
Financial Plan
Appendix
 Writing your business profile
As a group, complete the business profile
of your cooperative by answering the questions
listed below. The second column provides an
example to guide you. Answer the question as
it is read. Write your answer in column 3. Many
of the answers to the questions can be found in
your feasibility study outputs.
 
 The entrepreneur should be aware each
business plan may be different depending on
the purpose of the plan and who will be
reading it. However, most of the items in this
outline are critical elements in a general plan
and should be addressed by the entrepreneur.
 Introductory Page
This is the title or cover page that provides a
brief summary of the business plan’s contents.
The introductory page should contain the
following:
The name and address of the company
The name of the entrepreneur(s), contact
number, email address, and website address if
available.
Brief description of the company and the
nature of the business.
 Executive Summary
This section of the business plan is prepared after the
total plan is written. About two to three pages in
length, the executive summary should stimulate the
interest of the potential investor. This is a very
important section of the business plan and should not
be taken lightly by the entrepreneur since the investor
uses the summary to determine if the entire business
plan is worth reading. Thus, it should highlight in a
concise and convincing manner the key points in the
business plan.
Generally, the executive summary should address a
number of issues or questions that anyone picking up
the written plan for the first time would want to know.
For example:
1. What is the business concept or model?
2. How is this business concept or model unique?
3. Who are the individuals starting this business?
4. How they will make money and how much?
 Format of Business Plan
• TITLE PAGE
Name of the business
Owner /Owners
Contact Details (Addresses, Phone & email etc)
• EXECUTIVE SUMARY
Business ideas & Goals: Over view of business
Marketing: Products & services being sold?
Operations: Business Location & staff
Finances: Breakeven period, finance required.
 Format of Business Plan

• BACKGROUND

 Mission Statement

 Company history ( existing business)

 Business Goals (Short term/Long term)

 MARKETING

 Market Research

 Market Analysis (Industry / Seasonality /Competitors /SWOT )

 Marketing Plan (Target market/ distribution channel /pricing)

 Evaluation of Marketing
 Format of Business Plan
• OPERATIONS & PRODUCTION
 Legal & Licensing requirements

 Management details

 Organization structure & staffing

 Insurance & Security needs

 FINANCIAL PROJECTIONS

 Income & Expenses

 Financial forecasts

 IMPLEMENTATION TIME TABLE

 Time needed to set up & run the business