A marketing Activity with combined effort of all personnel of a company

-INTEGRATED MARKETING

What is this management orientation in which the key task of the organization is to determine the wants
and needs of target markets?

- MARKETING CONCEPT

Business partners that contribute money and property in the organization

- CAPITALIST

This is sales and marketing task that generates interest in sales for the products and services.

- Creating and running sales promotion activities

It is the process of promoting product and services of business-like hotels, restaurants, travel agencies,
transportation and entertainment business.

- HOSPITALITY AND TOURISM MARKETING

It is directed to something that might satisfy the needs.

- WANTS

What is this establishment that provides services such as accommodation, food and entertainment to
their guest?

- HOSPITALITY INDUSTRY

Which of the following sales and marketing tasks that captures bookings for hospitality products and
services?

- Taking reservations

This occur if we felt scarcity

- NEEDS

Tourism and hospitality industry is considered with high unstable demand. Which one is not the right
answer?

- Choices may differ on individual interest

Why is it that hospitality and tourism business have temporary ownership?

- Using of the facilities depending on the paid services or days of accommodation

This marketing activity is a combined effort of all personnel of a company

- INTEGRATED MARKETING

Business partner that administers the operation and manages the business directly.
 - Managing partner

Any existing products that are copied by other companies

- IMITATIVES PRODUCTS

Sales and marketing tasks aim to convert prospects to be a costumer.

- Providing Face to face canvassing of prospects

A management orientation wherein the focus is to maximize profit.

- SELLING CONCEPT

Unique service characteristics wherein services are considered highly flexible.

- VARIABILITY

These products when introduced may phase out those old products

- REPLACEMENT PRODUCTS

This partner in business is publicly makes known for his connection with partners.

- OSTENSIBLE PARTNER

Which of the following refers to a subjective and objective reasons, expectation and desires which
influence tourist choice of travel?

- MOTIVATION

This refers to tourism and hospitality industry in which products sold are experience.

- Intangibility

In what way you can market an institution?

- FRANCHISING

Partner that contributes his services, talents, skills, ability but not the property.

- INDUSTRIAL PARTNER

These are incredible features customers may enjoy such as credit terms and after sales garantees as you
purchased goods

- AUGMENTED PRODUCTS

This is consider as intangible products of tourism and hospitality industry.

- SERVICES

What is service inseparability in hospitality and tourism business?

- Service provider and the costumer must be present during transaction.

An establishment that provides activities or services to people travelling for leisure, business, education
and other purposes.

-TOURISM INDUSTRY